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Business Overview
January 30, 2012
RockIT Today
Incorporated in June 2011, first moved into Sandbox Suites
and hired staff in September
Currently 4 RockITeers, 3 focused on sales and recruiting
Working with roughly 15 clients, primarily Series A stage start-
ups from personal networks and VC referrals
Successfully placed 10 candidates (started) for revenue of
about $180k
Hit 2011 goals, team trip to Vegas!
Healthy pipeline moving into Q1 2012
RockIT in 2012
Q1 Goals
$275k in placement revenue (invoiced)
2-3 new hires
Feb 1, move into larger office-
http://www.danielodio.com/2011/07/15/hot-new-hacker-
coworking-space-in-downtown-sf-hacker-hostel/
Develop training plan
Evaluate CRM system- better reporting and tracking
2012 Targets
RockITeers- 7-9 Recruiters/Sales
Revenue- $1.5mm; roughly 75 placements
Focus on full-time engineering hires
Long-Term Goals
To be the #1 Tech Recruiting company in the Bay Area
Work with Technology companies spanning all sizes,
technologies and Bay Area locations- “A job choice for every
engineer”
Team-based approach where Recruiters are rewarded for
individual performance AND adding value to RockIT through
leadership and business acumen
Develop specialized teams with Account Managers focused on
a tech vertical- Mobile, Cloud, Payments, Social, etc.
Contracting Division
IT Sales Division
Achieving Goals:
Building a Community
RockIT sponsored Tech Trivia Nights- Mars Bar
RockIT partnership with Bemyapp and hackathons
RockIT sponsored Recruiter Cups- dodgeball, soccer, etc.
Partnership with top VCs
New office in the Startup House- international incubator
Meetups: What Sales People Need to Know to Talk Tech
Awesome shwag- headbands, velour track suits
RockIT Values
Quality Service- our value as a company comes from our
delivery and follow-through to candidates and clients
Partnership- building trust by treating clients and candidates
as long-term partners
Flexibility- creative solutions to everyday problems
How we achieve these values:
Honest and Clear Communication
Attention to Detail
Underpromise and Overdeliver
Be a Connector- give without expecting to receive
Anticipate problems and offer solutions; Be proactive
instead of reactive
Listen and consult; Don’t sell and then listen

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RockIT Vision

  • 2. RockIT Today Incorporated in June 2011, first moved into Sandbox Suites and hired staff in September Currently 4 RockITeers, 3 focused on sales and recruiting Working with roughly 15 clients, primarily Series A stage start- ups from personal networks and VC referrals Successfully placed 10 candidates (started) for revenue of about $180k Hit 2011 goals, team trip to Vegas! Healthy pipeline moving into Q1 2012
  • 3. RockIT in 2012 Q1 Goals $275k in placement revenue (invoiced) 2-3 new hires Feb 1, move into larger office- http://www.danielodio.com/2011/07/15/hot-new-hacker- coworking-space-in-downtown-sf-hacker-hostel/ Develop training plan Evaluate CRM system- better reporting and tracking 2012 Targets RockITeers- 7-9 Recruiters/Sales Revenue- $1.5mm; roughly 75 placements Focus on full-time engineering hires
  • 4. Long-Term Goals To be the #1 Tech Recruiting company in the Bay Area Work with Technology companies spanning all sizes, technologies and Bay Area locations- “A job choice for every engineer” Team-based approach where Recruiters are rewarded for individual performance AND adding value to RockIT through leadership and business acumen Develop specialized teams with Account Managers focused on a tech vertical- Mobile, Cloud, Payments, Social, etc. Contracting Division IT Sales Division
  • 5. Achieving Goals: Building a Community RockIT sponsored Tech Trivia Nights- Mars Bar RockIT partnership with Bemyapp and hackathons RockIT sponsored Recruiter Cups- dodgeball, soccer, etc. Partnership with top VCs New office in the Startup House- international incubator Meetups: What Sales People Need to Know to Talk Tech Awesome shwag- headbands, velour track suits
  • 6. RockIT Values Quality Service- our value as a company comes from our delivery and follow-through to candidates and clients Partnership- building trust by treating clients and candidates as long-term partners Flexibility- creative solutions to everyday problems How we achieve these values: Honest and Clear Communication Attention to Detail Underpromise and Overdeliver Be a Connector- give without expecting to receive Anticipate problems and offer solutions; Be proactive instead of reactive Listen and consult; Don’t sell and then listen