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Ronald McDonald Charity House


         Prepared for: Barbara

              Prepared by:
               Fatema
               Halima
               Khadija
               Maryam

          Date: 26 ,May, 2012
Outline
•   History of McDonald
•   Programs
•   RM Family Room
•   RM Mobile Care
•   RMHC US. Scholarship
•   What is the Program
•   About the Program
•   How it made differences
•   The Results
History of McDonald
History of McDonald



          Marketing Mix
          Diversification
Programs

• Ronald McDonald Family Room

• Ronald McDonald Care Mobile

• RMHC U.S Scholarships

• Ronald McDonald House
RM Family Room
RM Mobile Care
RMHC US. Scholarship
What is the Program
About the Program
About the program
• families and children

• well-being

Reason to start
• Fred and his daughter Kim




               lymphatic leukemia   Philadelphia
About the Program
                            305 House


• Number of houses

• Location             52 regions


• Cost

• volunteers and donation            30,000 volunteers

                                $60 million
                                $20 million
How it made differences

Situation Before
• Fear
• No places to stay



Situation After
• Additional time
• Many servicers
The Results
 Solved the problem:
     Free accommodation


     Founded about 35 years ago


     Has 309 houses in 56 countries
Computer and Internet
Computer and Internet
Thanks 4 Million Club
       a




BY Schools / Communities organizations /Church groups / Individuals
To (Padnos Iron & Metal Co)
The Season of Giving
• In the 35th Anniversary
The Season of Giving
 Highlights a few messages:
     A little Help Goes Long Way


     Season Of Giving


     A Time To give Thanks
Open a new Caribbean charity house
• Children day event
• Successful activity
Reopened in New Orleans
• Reopening the charity house
• The important
Provides a New App in ITunes
• The feature of this app
• The benefit of this app
References
•   About McDonalds. (n.d.). McDonald's Mission and Corporate Values. Retrieved May 13, 2012, from About McDonalds:
                http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html
•   Business Wire. (2008, 12 4). Ronald McDonald House Charities(R) Brings People Together Like Never Before with First-Ever, Multi-Channel Social
                Networking Campaign. Business Wire.
•   Garber, A. (204). McD sets $20M goal for 2004 World Children's Day. Hotels And Restaurants, Food And Food Industries, 34.
•   Morrison, G. W. (2001, 2 1). Pop-top charity campaign pulls in 198,604 tabs Newhall Middle School's fund-raiser will net about $45 for the Ronald
                McDonald House. The Grand Rapids Press.
•   Orleans, N. (2006). Ronald McDonald House reopens in New Orleans. Nation's Restaurant News, 22.
•   RMHC. (2011). About Our Houses. Retrieved 5 19, 2012, from the Ronald McDonald House Charities: http://www.ronaldshouse.com/about-our-
                houses
•   RMHC. (n.d.). RMHC U.S. Scholarships. Retrieved May 15, 2012, from Ronald McDonald House Charities: http://rmhc.org/what-we-do/rmhc-u-s-
                scholarships/
•   RMHC. (n.d.). Ronald McDonald Family Room. Retrieved May 15, 2012, from Ronald McDonald House Charities: http://rmhc.org/what-we-do/ronald-
                mcdonald-family-room/
•   RMHC. (n.d.). Ronald McDonald House. Retrieved May 16, 2012, from Ronald McDonald House Charities: http://rmhc.org/what-we-do/ronald-
                mcdonald-house/
•   Rogers, A. (1999, 1 4). Plugged in: Ronald McDonald House gets Internet makeover: The Newsweekly for Builders of Technology Solutions. United
                Business Media LLC.
•   Rosa, T. (2002). Mcdonald's to open first Caribbean Ronald McDonald House here. Comunity Affairs, 48.
•   Thorsberg, B. (2009, 12). Nonprofit Overhaul Assists FamiLies of III Children. PC World.
•   Toronto, O. (2011). Ronald McDonald House Charities(R) Canada Launches the First App Made by Kids to Help Kids: Kidscape app now available for
                purchase on iTunes. Marketwire .
•   Warneke, K. (2005, 8). Keeping Tabs at the Ronald McDonald House in Omaha:. Public Relations Tactics.
•   Wikipedia. (2012, May 16). McDonald's. Retrieved May 17, 2012, from Wikipedia, the free encyclopedia: http://en.wikipedia.org/wiki/McDonald's
•   Wikipedia. (2012, May 6). Ronald McDonald House Charities . Retrieved May 17, 2012, from Wikipedia, the free encyclopedia:
                http://en.wikipedia.org/wiki/Ronald_McDonald_House_Charities
Any Question

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Charity house

  • 1. Ronald McDonald Charity House Prepared for: Barbara Prepared by: Fatema Halima Khadija Maryam Date: 26 ,May, 2012
  • 2. Outline • History of McDonald • Programs • RM Family Room • RM Mobile Care • RMHC US. Scholarship • What is the Program • About the Program • How it made differences • The Results
  • 4. History of McDonald Marketing Mix Diversification
  • 5.
  • 6. Programs • Ronald McDonald Family Room • Ronald McDonald Care Mobile • RMHC U.S Scholarships • Ronald McDonald House
  • 10. What is the Program
  • 11. About the Program About the program • families and children • well-being Reason to start • Fred and his daughter Kim lymphatic leukemia Philadelphia
  • 12. About the Program 305 House • Number of houses • Location 52 regions • Cost • volunteers and donation 30,000 volunteers $60 million $20 million
  • 13. How it made differences Situation Before • Fear • No places to stay Situation After • Additional time • Many servicers
  • 14. The Results Solved the problem: Free accommodation Founded about 35 years ago Has 309 houses in 56 countries
  • 17. Thanks 4 Million Club a BY Schools / Communities organizations /Church groups / Individuals To (Padnos Iron & Metal Co)
  • 18. The Season of Giving • In the 35th Anniversary
  • 19. The Season of Giving Highlights a few messages: A little Help Goes Long Way Season Of Giving A Time To give Thanks
  • 20. Open a new Caribbean charity house • Children day event • Successful activity
  • 21. Reopened in New Orleans • Reopening the charity house • The important
  • 22. Provides a New App in ITunes • The feature of this app • The benefit of this app
  • 23. References • About McDonalds. (n.d.). McDonald's Mission and Corporate Values. Retrieved May 13, 2012, from About McDonalds: http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html • Business Wire. (2008, 12 4). Ronald McDonald House Charities(R) Brings People Together Like Never Before with First-Ever, Multi-Channel Social Networking Campaign. Business Wire. • Garber, A. (204). McD sets $20M goal for 2004 World Children's Day. Hotels And Restaurants, Food And Food Industries, 34. • Morrison, G. W. (2001, 2 1). Pop-top charity campaign pulls in 198,604 tabs Newhall Middle School's fund-raiser will net about $45 for the Ronald McDonald House. The Grand Rapids Press. • Orleans, N. (2006). Ronald McDonald House reopens in New Orleans. Nation's Restaurant News, 22. • RMHC. (2011). About Our Houses. Retrieved 5 19, 2012, from the Ronald McDonald House Charities: http://www.ronaldshouse.com/about-our- houses • RMHC. (n.d.). RMHC U.S. Scholarships. Retrieved May 15, 2012, from Ronald McDonald House Charities: http://rmhc.org/what-we-do/rmhc-u-s- scholarships/ • RMHC. (n.d.). Ronald McDonald Family Room. Retrieved May 15, 2012, from Ronald McDonald House Charities: http://rmhc.org/what-we-do/ronald- mcdonald-family-room/ • RMHC. (n.d.). Ronald McDonald House. Retrieved May 16, 2012, from Ronald McDonald House Charities: http://rmhc.org/what-we-do/ronald- mcdonald-house/ • Rogers, A. (1999, 1 4). Plugged in: Ronald McDonald House gets Internet makeover: The Newsweekly for Builders of Technology Solutions. United Business Media LLC. • Rosa, T. (2002). Mcdonald's to open first Caribbean Ronald McDonald House here. Comunity Affairs, 48. • Thorsberg, B. (2009, 12). Nonprofit Overhaul Assists FamiLies of III Children. PC World. • Toronto, O. (2011). Ronald McDonald House Charities(R) Canada Launches the First App Made by Kids to Help Kids: Kidscape app now available for purchase on iTunes. Marketwire . • Warneke, K. (2005, 8). Keeping Tabs at the Ronald McDonald House in Omaha:. Public Relations Tactics. • Wikipedia. (2012, May 16). McDonald's. Retrieved May 17, 2012, from Wikipedia, the free encyclopedia: http://en.wikipedia.org/wiki/McDonald's • Wikipedia. (2012, May 6). Ronald McDonald House Charities . Retrieved May 17, 2012, from Wikipedia, the free encyclopedia: http://en.wikipedia.org/wiki/Ronald_McDonald_House_Charities