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How to increase brand
loyalty - The ultimate
guide to

Karol Pokojowczyk from Colibri.io
Brand loyalty is when a
person buys products from
the same manufacturer
over and over again.
However, brand loyalty is
more than just simple
repurchasing.
Customers may buy a
brand due to situational
constraints or out of
convenience.
So how to increase brand
loyality and make sure that
your customer will return?
Know your
customers
You can’t know what
customer’s need if you
don’t know who they are.
Knowing what your
audience needs will help to
streamline your writing and
keep it relevant.
Next time you reach out to
the customer, ask yourself
this: What’s

them?

in it for
Use what you
know about
your
customers
The features of your
product or service must tell
them exactly what you are
going to do to help to
achieve their goals.
Some might present the
argument that the astute
consumer
can
often
surmise
how helpful the product will
be for them simply by
reading the website.
Choose the
right language
Don’t say “We specialize in
providing A, B, and C, and
these are the awards we
have won for what we do in
the last year”,
try “We can help you with
your problem because we
specialize in A, B, and C.
We can show you our
awards which prove that
we have the resolution for
your problem”
Be the only
brand that can
solve their
problem
…or at least let them think
that you are the only brand
that can help them.
This adds an extra layer of
depth to the services you
offer, and makes you stand
out in a field of
competitors.
Listen to your
customers
It is really important to truly
understand what’s driving
your customers’ actions.
For example, what is the
real reason they are
contacting you with
queries? Why did they
choose your product?
Understanding the
customer’s emotional
status and understanding
how you can provide a
good service
that creates an emotional
connection with their
personal circumstances is
critical.
Keep your
customers
informed
It’s important that online
information should be
updated frequently to meet
customer expectations.
You can write your
customers also an emailbut not only your weekly
newsletter, but a real,
personalized email.
Colibri is a tool to measure
the effectiveness of your SEO
and online marketing efforts
to get insights and improve
your goal conversions.
This article was originally
published on
GrowthHacker.am. Find out
more:
How to increase brand loyalty The ultimate guide to
Author: Karol Pokojowczyk

CEO Colibri IO
@KarolPokojowczy
@Colibri IO

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How to increase brand loyalty the ultimate guide to