2. City Council Strategic Initiative
◦ Diverse Growing Economy
◦ FY2012 Budget Item
College Station Comprehensive Plan
◦ Chapter 4 – Economic Development
◦ Established a broad context
◦ Identified preliminary Goals, Strategies,
and Actions
Economic Development Program Area
3. Area Economics and Demographics
Seven Market Analyses
◦ Retail and Commercial
◦ Office and Industrial
◦ Health and Wellness
◦ Technology
◦ Hospitality and Entertainment
◦ Government and Higher Education
◦ Construction and Development
4. Industry Trends
Public Input
◦ Business Survey
◦ Individual Interviews and Focus Groups
◦ Mayoral and City Council Interviews
Incentive Program
Existing Structure, Efforts, and Partnerships
Entertainment Districts Evaluation
Redevelopment Area Evaluation
5. Sustain and Enhance High Quality of Life
Support and Partner with Texas A&M University & System
Support Retail Development
6. Support and Stimulate Biotechnology Research &
Advanced Manufacturing
Support and Stimulate Health & Wellness Market
Support and Stimulate Sports, Entertainment, & Hospitality Market
7. July 18
◦ Deliver Draft Phase Three Report
◦ Planning & Zoning Commission Workshop Item
July 25
◦ City Council Workshop Item
August 15
◦ Planning & Zoning Commission Public Hearing and Action
August 22
◦ City Council Public Hearing and Final Action