1. Partnership
Agreement
Proposal
Markham Communications
Colin McQuaid

2. Colin McQuaid Page i
Table of Contents
INTRODUCTION 1
PARTNERSHIP CONDITIONS 1
BACKGROUND 1
BENEFITS 1
PRODUCTS AND SERVICES 1
ARCADIA TRAININGSERVICES 1
MARKHAM COMMUNICATIONS PRODUCTS 2
FINANCIAL CONSIDERATIONS 2
PROJECTED REVENUES 2
FINANCINGREQUIRED 2
CONCLUSION 2

3. Markham Communications
Colin McQuaid Page 1
PARTNERSHIPPROPOSAL:ARCADIATRAINING
INTRODUCTION
MarkhamCommunicationshasanopportunity topartnerwith Arcadia Training, a local company that
providessoftware training to small andlarge companiesin the Seattle area. This proposaldescribes the
issuesrelated to the partnershipin termsof three factors: PartnershipConditions, ProductsandServices,
andFinancial Considerations. IfMarkhamCommunicationsandArcadiaTraining agree to the proposed
partnership, theterms of the partnershipwill become active onJune 1, 2016 andextend to December 31,
2020, atwhich time a renewal of the agreement will be negotiated.
PARTNERSHIP CONDITIONS
This section providesbackgroundinformationaboutArcadiaTraining and discusseshow the partnership
could benefit bothMarkhamCommunicationsandArcadiaTraining.
BACKGROUND
Arcadia Training is conveniently located in the heart of Seattle’s businessdistrict, where mostof its clients
are alsolocated. Few othertraining services in the area offer on-sitetraining in state-of-the-artcomputer
labs. Arcadia Training’sagreements with several very high-profilecomputer software vendorshas
ensureda continuingsupply ofthe most recent—andpowerful—softwareapplicationsin categories
ranging from Office suites toWeb site designpackages toNetworking packages. All levels are catered
to—fromthe executive assistanteager tolearn PowerPoint tothe Web site designer who needsto
developSQL skills.
BENEFITS
Arcadia Training needsthe seminars providedby MarkhamCommunicationsinorderto offer an overall
business-trainingpackagethatwill appeal to its corporatecustomers. Inparticular, Arcadia Training
requires businesswriting seminars, online publishing seminars, anddatabasedesign seminars. By
providingArcadia Training with theseseminars, MarkhamCommunicationsextendsitsmarket.
CustomerstoArcadia Training can purchaseMarkhamCommunicationsseminarsandthencontact
MarkhamCommunicationsdirectly shouldthey require additionalseminarsor consultingservices.
Revenuesare also expected to rise. See the section on Projected Revenues.
PRODUCTS ANDSERVICES
This section discussesthe proposedpartnershipinterms of the productsandservices each party will
provide.
ARCADIA TRAINING SERVICES
Arcadia Training providesthefollowing categories of software training:
 IntroductiontoOffice applications
 AdvancedOffice applications

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Colin McQuaid Page 2
 IntroductiontoWeb page design
 AdvancedWeb page programming
 AdvancedNetworking
The attached appendixlists the specific courses providedin each of the five principal categories.
MARKHAM COMMUNICATIONS PRODUCTS
Arcadia Training is mostinterested in our businesswriting seminars and online publishing seminars
because these areas are most in demandby their current clients.
FINANCIALCONSIDERATIONS
Arcadia Training hasprovidedinformationrelated totheir coursesales over the past three years. Based
on thisinformation, MarkhamCommunicationscouldexpecta minimum20% increase in revenueson the
sale of seminarsused by Arcadia Training tosupplementits software training courses. In addition,
MarkhamCommunicationscouldwork with Arcadia Training to generate revenue from the sale of
seminarsto Arcadia Training customersandthe inclusion of customizedseminarsin Arcadia Training
packages.
PROJECTED REVENUES
The column chart illustratedbelow showsthe revenuesprojected for each of the first four monthsof the
proposedpartnershipwith Arcadia Training.
FINANCING REQUIRED
Arcadia Training hasagreed to cover all costsassociated with the packagingof MarkhamCommunications
course materials for the first year of the partnershipagreement.
CONCLUSION
MarkhamCommunicationshastheopportunity toincreaseits market share by partnering with Arcadia
Training. Bothcompaniesare seriously committedto providingtheir clients with complete, personalized
training packagesandto develop trainingmaterials that conformto the highest standardsofusability and
effectiveness.
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
$160,000.00
$180,000.00
$200,000.00
July August September October

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In addition, bothMarkhamCommunicationsandArcadiaTraining are enjoyinga steady increase in
business. Bothcompaniesare considering franchising. The demandfor high-quality trainingin software
applicationsand businesswriting seemsunlikely to diminish. The marketis growing daily as more and
more businessesrecognize the necessity of keepingtheir employeesat the cutting edge of technology
andcommunications.

6. Markham Communications
Colin McQuaid Page 1
PARTNERSHIPPROPOSAL:PARALLEL
PRESENTERS
INTRODUCTION
MarkhamCommunicationshasanopportunity topartnerwith Parallel Presenters, a Tacoma-based
company thatprovidescorporateclients with training in verbal and non-verbalcommunications. This
proposaldescribes the issuesrelated tothe partnershipin terms of three factors: PartnershipConditions,
ProductsandServices, andFinancial Considerations. IfMarkhamCommunicationsandParallelPresenters
agree tothe proposedpartnership, theterms of the partnershipwill become active onDecember 1, 2016
andextend toDecember 31, 2020, atwhich time a renewal of the agreement will be negotiated.
PARTNERSHIP CONDITIONS
This section providesbackgroundinformationaboutParallelPresenters anddiscusseshow the
partnershipcould benefit bothMarkhamCommunicationsandParallelPresenters.
BACKGROUND
Parallel Presentersmaintainsthree offices in Washington. Thehead office is located in Tacoma and two
branchoffices are located in Bellingham and Spokane. TheTacoma office will be the first of the Parallel
Presentersoffices towork closely with MarkhamCommunications. Atpresent, Parallel Presenters is one
of the country’sleaders in verbal andnon-verbalcommunications. Usingsometimesunorthodox
methodologies, Parallel Presenterstransformsco-workersinto finely tunedteams able to anticipate each
person’severy move.
BENEFITS
Parallel Presentersneeds the seminarsprovidedby MarkhamCommunicationsinorder tooffer an overall
business-trainingpackagethatwill appeal to its corporatecustomers. Inparticular, Parallel Presenters
requires businesswriting seminars andonline publishingseminars. By providingParallel Presenterswith
these seminars, MarkhamCommunicationsextendsitsmarket. Parallel Presenters clients can purchase
MarkhamCommunicationsseminarsandthencontactMarkhamCommunicationsdirectly shouldthey
require additional seminarsor consultingservices. Revenuesare also expected to rise.
PRODUCTS ANDSERVICES
This section discussesthe proposedpartnershipinterms of the productsandservices each party will
provide.
PARALLEL PRESENTERS SERVICES
Parallel Presentersprovidesthe following categories of verbal andnon-verbaltraining:
 IntroductiontoNon-VerbalCommunications
 Non-VerbalTeam Building

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 Word Power Seminars
 Verbal Communications
 Team Empowerment
The attached appendixlists the specific courses providedin each of the five principal categories.
MARKHAM COMMUNICATIONS PRODUCTS
Parallel Presentersis mostinterested in our businesswriting seminars andonline publishingseminars,
since these areas are mostin demandby their current clients.
PACKAGEOPPORTUNITIES
Parallel Presenterswill offer MarkhamCommunicationsseminarsassupplementstotheir
communicationsseminars. Inaddition, Parallel Presentersand MarkhamCommunicationscancreate
customtraining packages.
FINANCIAL CONSIDERATIONS
Parallel Presentershas providedinformationrelated to their seminar sales over the pastten years. Based
on thisinformation, MarkhamCommunicationscouldexpecta minimumof $100,000 revenueonthesale
of materials and seminarsused by Parallel Presentersto supplementits communicationscourses.
FINANCING REQUIRED
Parallel Presentershas agreed to cover all costs associatedwith the packagingof Markham
Communicationscoursematerials for the first six monthsofthe partnershipagreement.
CONCLUSION
MarkhamCommunicationshastheopportunity toincreaseits market share by partnering with Parallel
Presenters. Bothcompaniesare seriously committedto providingtheir clients with complete,
personalizedtraining packagesand todevelop training materials thatconform tothe highest standardsof
usability and effectiveness.

8. Markham Communications
Colin McQuaid Page 3
Index
A
Arcadia Training
business writing seminars, 2, 3
C
computer labs, 2
courses. See software training
M
Markham Communications Products
online publishing, 2, 3
N
Networking, 2
P
PowerPoint, 2
Projected Revenues. See PROJECTED REVENUES
S
Seattle, 2
software training, 2
W
Webpage design, 3