06. Dept Overview: Tourism & Events

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This is part of the Collaborative Solutions - Mobile Government program briefing event held on Thursday 17 November 2011. For more information and to download the presentations, please go to www.business.nsw.gov.au/collaborativesolutions

Formation Technologie

Destination NSW An introduction November 17, 2011 Diana Kahui – A/Director Marketing & Communications

What is Destination NSW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Mission, Goal & Role ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How we will achieve this ,[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Distribution * Source: Experian Hitwise Top 100 Travel Websites in Australia by monthly visits 26 million+ page views per annum 3:1 Visit to Lead ratio No. 1 State Tourism website in Australia 47 th Largest Travel Website in Australia* 100K+ keywords $1m invested In Search Engine Marketing 180,000+ Social Media Reach 7 million visits 2.2 million leads ATDW 8,500+ Tourism Products 1,000+ Events

DNSW Digital Universe* ATDW (8,500 tourism products) Events (1,061 events) Sydney.com& Visitnsw.com 7million visits; 2.2 million leads NSWEvents.com Eventssydney.com Vivisydney.com 740K visits & 91K leads Sydney & NSW Facebook 90K+ Fans Sydney & NSW Twitter 16K+ Followers Sydney YouTube 76K+ Views Sydney iPhone & iPad 20K+ Downloads Escapes 132K+ Subscribers Holiday Planners 15K+ dloads/mth Events Facebook 2K+ Fans Vivid Facebook 9K+ Fans Vivid Twitter 3K+ Fans Events Twitter 2K+ Fans * Statistics to year end June 30, 2011

Digital Innovations for the Tourism and Events Sectors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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06. Dept Overview: Tourism & Events

1. Destination NSW An introduction November 17, 2011 Diana Kahui – A/Director Marketing & Communications

5. Digital Distribution * Source: Experian Hitwise Top 100 Travel Websites in Australia by monthly visits 26 million+ page views per annum 3:1 Visit to Lead ratio No. 1 State Tourism website in Australia 47 th Largest Travel Website in Australia* 100K+ keywords $1m invested In Search Engine Marketing 180,000+ Social Media Reach 7 million visits 2.2 million leads ATDW 8,500+ Tourism Products 1,000+ Events

6. DNSW Digital Universe* ATDW (8,500 tourism products) Events (1,061 events) Sydney.com& Visitnsw.com 7million visits; 2.2 million leads NSWEvents.com Eventssydney.com Vivisydney.com 740K visits & 91K leads Sydney & NSW Facebook 90K+ Fans Sydney & NSW Twitter 16K+ Followers Sydney YouTube 76K+ Views Sydney iPhone & iPad 20K+ Downloads Escapes 132K+ Subscribers Holiday Planners 15K+ dloads/mth Events Facebook 2K+ Fans Vivid Facebook 9K+ Fans Vivid Twitter 3K+ Fans Events Twitter 2K+ Fans * Statistics to year end June 30, 2011

06. Dept Overview: Tourism & Events

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06. Dept Overview: Tourism & Events