2. Currently Accepted Definitions - Wikipedia – Sustainability, in a broad sense, is the capacity to endure. In ecology, the word describes how biological systems remain diverse and productive over time. For humans it is the potential for long-term maintenance of wellbeing, which in turn depends on the wellbeing of the natural world and the responsible use of natural resources. - WashingtonStateUniversity - Sustainable means using methods, systems and materials that won't deplete resources or harm natural cycles" (Rosenbaum, 1993). Sustainability identifies a concept and attitude in development that looks at a site's natural land, water, and energy resources as integral aspects of the development" (Vieira,1993) “ Sustainability integrates natural systems with human patterns and celebrates continuity, uniqueness and placemaking" (Early, 1993) Definitions that are heavily focused on the environment, and all things “green”
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4. TV Shows on CNN & Discovery highlight human impact on the environment while CNBC covers investment opportunities
20. But.. It is more than that Clean Energy Carbon offsets Green Jobs Managed Resources Populations & Labor Consumer Safety Urban Planning & Urbanization Food & Agriculture Landfills & eWaste Overpackaging Healthcare Traffic and Transport Healthcare
75. Waste Reductions Live Cycle Analysis Materials Reuse Process Water Footprint Organics/ Fair Trade Renewable Materials Packaging Reduce Embedded Energy Plastic vs. Bamboo Commodity Recycle Local Sourcing Refurbish Transportation Product Takeback
76. What’s Holding You Back? Learn More : All Roads Lead to China www.allroadsleadtochina.com Collective Responsibilitywww.collectiveresponsibility.org Cleaner Greener China www.cleanergreenerchina.com Follow my Tweet! All Roads Lead to China @allroads Collective Responsibility@chinaCSR Cleaner Greener China @greenerchina Contact Me! Richard Brubaker rbrubaker@chinasdp.com