Online Community Management - webinar with Rich Millington & Colleen Young
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Online health communities - why do some succeed and others fail? This is one topic explored by Rich and I in the webinar and tweetchat on Jan 23, 2013. You can listen to the webinar and read the transcript here: http://ow.ly/heA6E
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Online Community Management - webinar with Rich Millington & Colleen Young
- 1. Community Management That Works Richard Millington @RichMillington Colleen Young @colleen_young To follow chat on Twitter, use #hcsmca
- 2. Welcome Follow #hcsmca on Twitter Alaina Cyr moderating @AlainaBCyr @hcsmca
- 3. Colleen Young • Colleen Young • @colleen_young • www.colleenyoung.com • @hcsmca • www.virtualhospice.ca
- 4. Rich Millington • @RichMillington • @FeverBee • www.FeverBee.com • course.feverbee.com
- 5. What is an online community? A group of people who share a strong common interest, form relationships and interact online.
- 6. Peer-to-peer health care “PewInternet Project data shows that if you can enable an environment in which people can share, they will and the benefits will entice others to join.” ~ Susannah Fox, Pew Internet & American Life Project Excerpt from Susannah Fox’s Medicine 2.0, 2011 Keynote address
- 7. Why some succeed and others fail To succeed: • Establish and understand your domain • Develop a strategy, according to the community’s lifecycle stage • Build a sense of community Wenger E. et al., 2002 Iriberri A. and Leroy G., 2008. Blanchard and Markus, 2004
- 8. Sense of community • Membership: a feeling of belonging • Identity: goals of members match those of the membership as a whole. • Influence: members feel they can influence and be influenced by the community • Attachment: members share an emotional connection. McMillan and Chavis, 1986 Blanchard and Markus, 2004
- 9. Community life cycle Millington R. FeverBee.com, 2012.
- 10. Inception • Focus on growth • Develop relationships with potential members • Nurture an active core group • Foster tone and style The community reaches critical mass when > 50% of growth and activity is generated by members. Millington R. FeverBee.com, 2012.
- 11. Establishment • Focus on activity • Deepen sense of community • Broaden outreach • Create content for and about the community 50 to 90% of growth and activity is generated by members. Millington R. FeverBee.com, 2012.
- 12. Maturity • Focus on scaling the community • Maintain sense of community • Assess and optimize processes • Co-create content and develop collective value More than 90% of growth and activity is generated by members. Millington R. FeverBee.com, 2012.
- 13. Mitosis • Focus on division and expansion • Monitor for subcommunity developments • Consult community • Conceive and establish new community Repeat life cycle process for each new community. Millington R. FeverBee.com, 2012.
- 14. Measure for success Measure: • Growth • Activity • Sense of community In order to: • Grow • Improve • Report value
- 15. What is community management? Community Management ≠ Moderation (it’s far more)
- 16. Thank you! Richard Millington FeverBee.com course.feverbee.com @RichMillington Colleen Young colleenyoung.com (#hcsmca) Virtualhospice.ca @Colleen_Young
- 17. Health Care Social Media Canada • 28 months • 6,234 participants • 112 chats Wednesdays at 1 pm ET Last Wednesday of the month at 9 pm ET