Make PowerPoint work harder by telling your brand and company story

3. FASG Communications Strategy
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

4. Our strategic communication goal
Communication Goal To deliver this we will:
> Demonstrate and enthuse > Craft a consistent story
individuals about FASG‟s to engage FASG‟s
contribution stakeholders
> Make consumers and > Provide a set of guiding
businesses aware principles
> Build on the trusted > Outline a set of strategies,
Australia Post brand including key messages,
tone and channels
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

5. Our story – meeting internal stakeholder needs
What Australia Post • Money services
does now? • Payments and cards
• Home services
• ID services
• Front counter outsourcing
Interesting facts:
Where we are • more than 750 business and
going? government customers
• processing more than
700 million transactions
• moving more than $80 billion
every year
• serving around 1 million
What do we need to say customers each day
to internal stakeholders? • conducting more than
1.3 million Australian
passport interviews (almost
93% of all Australia lodged
applications).
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

6. 4/
Key
messages
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

7. Overarching message to upstream clients
Trust
Australia Post
to help you reach
and serve your
customers
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

8. Value proposition to upstream clients
Trust
Australia Post
to help you reach
and serve your
customers
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

9. Value proposition to upstream clients
RETAIL REACH ACCESS TO CUSTOMERS
RETAIN CONTROL FRONT END
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

10. Value proposition to upstream clients
RETAIL REACH ACCESS TO CUSTOMERS
RETAIN CONTROL
You retain control
of your business
and customers FRONT END
No customer
attrition or churn
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

11. Value proposition to upstream clients
RETAIL REACH
We offer unparalleled
retail reach across
Australia ACCESS TO CUSTOMERS
RETAIN CONTROL FRONT END
Provide greater
accessibility
and convenience
to your
customers
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

12. Value proposition to upstream clients
ACCESS TO CUSTOMERS
Access to approx 1m
customers per day across
RETAIL REACH 4,433 outlets
RETAIN CONTROL FRONT END
Expose
your brand to a
consistently high
number of
customers
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

13. Value proposition to upstream clients
RETAIL REACH ACCESS TO CUSTOMERS
FRONT END
Front end capabilities,
for complex, secure
RETAIN CONTROL transactions
Experience
+
capabilities
=
peace of mind
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

14. Value proposition to upstream clients
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

15. Value proposition to upstream clients
CONFIDENCE REPUTATION
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

20. Repositioning
2010
Fullfor growth
Year Results
FEBRUARY 2011

21. Presentation Agenda
2010 FY RESULTS
THE NEW GROWTH AND SPARK INFRASTRUCTURE
SPARK REGULATORY OUTCOMES PERFORMANCE
ASSET COMPANY OUTLOOK AND
PERFORMANCE GUIDANCE

23. TAC Service Delivery Program 26 October 2010
Our journey continues
AUSTRALIA POST FASG STRATEGY FEBRUARY 2010

25. Talent Strategies
for a New Asia
ANDREW BANKS September 2009

26. Organisations are inherently
dysfunctional
© Talent2

27. INNOVATIVE TALENT INCREASED
HR + STRATEGIES = PRODUCTIVITY
© Talent2

28. What has changed the
world of work?
© Talent2

29. What has changed the
world of work?
© Talent2

30. What has changed the
world of work?
© Talent2

31. What has changed the
world of work?
© Talent2

32. What has changed the
world of work?
© Talent2

33. What has changed the
world of work?
© Talent2

34. Asia!
© Talent2

35. Asia!
Changing Shares of Global GDP
29.7% 22.8%
22.5% 21.4%
19.7%
7.1%
1980 1990 2000 2010
Europe
U.S.
Developing Asia
Source: IMF World Economic Outlook Database © Talent2

36. • Unique set of
opportunities
• Domestic markets
Asia! nudge export
industries
• Leaders understand
Changing Shares of Global GDP „smart HR‟ =
29.7% competitive
22.8% advantage
22.5% 21.4% • Governments
19.7% respond to
compete – mapping
7.1% workforces,
education and
1980 1990 2000 2010
training, workplace
Europe
U.S. reforms
Developing Asia
Source: IMF World Economic Outlook Database © Talent2

39. Introducing New Sorbent
Sorbent Velvet is luxuriously soft & strong
Each sheet of sorbent Velvet has been enriched with
Aloe Vera & Vitamin E and combined with a
modern emboss for an ultra soft feel

40. New Sorbent
INNOVATION
UNIQUE TO MARKET
NEW BENCHMARKS IN QUALITY
Lotion Technology Gentle Emboss
• Enriched with Aloe Vera + Vitamin E • Premium Velvet design
• Delivers the ultimate in care • Rich fuchsia colour palette
• Ultra soft and gentle to the skin • Unique cut-through on-shelf

41. Sorbent
The ‘New’ Premium
• A cross category product portfolio
that defines the ‘New’ Premium
– Toilet tissue
– Facial tissue
Aloe Large 70s Large 70s White 95s Cube 50s

43. Independent. Innovative. In touch.
Discover the advantages
of choosing Transtar
International Freight
click for next screen/slide

44. Shanghai
Hong Kong
Shenzhen
Brisbane
Fremantle Sydney Auckland
Melbourne
44> www.transtar.net Independent. Innovative. In touch.

45. Transtar-
your new logistics
partner in Asia
45> www.transtar.net Independent. Innovative. In touch.

46. > Service driven > Relationship > Independent
culture focused ownership
tailored to suit we understand free to act in
your needs your business your interests
Working with Transtar
you‟ll discover benefits including:
> Established > Specialist > Technology
international expertise innovator
connections more than 20 market-leading
and global years in Asian IT systems
capabilities markets
46> www.transtar.net Independent. Innovative. In touch.

47. The experience
to deliver
47> www.transtar.net Independent. Innovative. In touch.

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