Crowdsourcing Apps while creating value from data

My.ComMetrics.com
ComMetrics

Session 13: Crowdsourcing & innovation:Twitter predicts stock
index...

http://www.slideshare.net/ComMetricsUniversity
Latest version can be found here just before class
Presented by

http://www.YouTube/ComMetrics
ComMetrics – videos

http://info.cytrap.eu/?p=134
social media trends 2011

ComMetrics blog checklist
Urs E. Gattiker , Ph.D.

2008_06_16

ComMetrics
_Example – the client

#1 How should we design the user interface
Challenge effectively – what do we want clients to do?

Strategy: Focus groups? Design and review?

2011_01_19

>Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions

ComMetrics
_Example – the client

#1 How should we design the user interface
Challenge effectively – what do we want clients to do?

Strategy: Focus groups? Design and review? NO

Solution Develop concept in-house, discuss with designer,
implement and then ask clients for feedback on
several designs (why do you like X, if we change
color would you prefer Y over X?)
2011_01_19


ComMetrics
_Example – the client -innovating

Industrial versus consumer product or dashboard

Consumer – solve problem -----

Industrial – solve problem AND you may have tender specifications
you must meet (think channel tunnel and Siemens winning against
Alstom – trains)

2011_01_19


ComMetrics
_Example – the client - innovating

Industrial solve problem
save money/reduce costs
better way of doing it (improved battery live)

Consumer you should know and design a product like iPhone
that meets a consumer need (consumer might not
even know yet that he has it) AND solves a problem
(easier communicating)
2011_01_19


ComMetrics
_3 Why it matters – today„s 3 nuggets

1 People are predictably irrational (see Economist, My.ComMetrics,
previous video)

2 Do crowds innovate?

3 Crowds may win the battle but historical facts may proof them
otherwise (crowd-funding, crowd-sourcing,

2011_01_19

_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions

ComMetrics
_Purpose

What is this all about?
Take the time and listen to this podcast:
===> http://www.cbc.ca/spark/2011/01/spark-132-january-2-5-2011/

1 Where good ideas come from AND
2 Internet architecture and innovation
Listen to this wherever you are, it is interesting.

2011_01_19


ComMetrics
_What is crowdsourcing, innovation?

Definition in textbook?
Does you textbook define innovation, crowdsourcing, patents etc.?
How are these terms etc.
defined in other MBA courses/modules?

How does crowdsourcing, innovation-sharing – apply our know-
how/patent to your industry....

What is your company„s core innovation.
Do you use crowdsourcing in your work?
(please bring document to class)
::::::::::::::::::::::::::::::::::::::
2011_01_19


ComMetrics
_What is crowdsourcing, innovation?

People use data differently

2011_01_19


ComMetrics
_What does this mean – apply it how?

How did we change based on these insights

2011_01_19


ComMetrics
_From Purpose to HowTo

How do we put this into practice?

2011_01_19

>Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions

ComMetrics
_Do crowds innovate?

- http://commetrics.com/?p=117773 3 min video embedded in blog post

http://www.youtube.com/watch?v=3gtDBXPBXCg 2 min video

How could you organization use crowdsourcing

Does your organization use crowdsourcing? How does it work?

What does Steve Jobs say... Could the crowd come up with the iPad,
iPod or more?

2011_01_19


ComMetrics
_3 assigned readings – Topic 13

- we choose a student to moderate the discussion – you can
volunteer yourself for today or for tomorrow

- please have your notes ready – all students

- Chosen reading is:

- Could your data management approach result into value that an be
leveraged in your business = data driven management
2011_01_19


ComMetrics
_Tools & Tips

- How do you handle your online chats

2011_01_19

>Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions

ComMetrics
_Tools & Tips - Chat

-Why use chat services?

http.//www.meebo.com/messenger

connect to Google Talk, Windows Messenger,
Facebook chat, etc.

You do not need to download anything – use browser

2011_01_19


ComMetrics
_Tools & Tips - Chat

- Meebo shows who is online on the right side of
your browser window

- Works with iPhone and Google Android, of course.

Why I like Google Chat for business..... Because compliance, risk
management and then some...

2011_01_19


ComMetrics
_From Tips to Decision Time - Strategy

2011_01_19

>Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions

ComMetrics
_Student Case – challenge at work

- student presents – class discusses

2011_01_19


ComMetrics
_Steps to do the most with data?

http://commetrics.com/?p=11250 5 min – showing how to visualize data – bottom of post

Dashboards

2011_01_19


ComMetrics
_KISS – Value and keeping control of the distribution
channel - Apple

●Get discovered. There is no point in creating a great app if nobody
can find it. Offering the app for free first may help you establish a
following, but a clever marketing gimmick that will appeal to your
target audience or get you talked about could be just as helpful.

●Be flexible. Charging for your product may work in some cases. But
you could find that you make more money by offering it for free and
then charging for add-ons or by taking a cut from advertisements
every time the app is downloaded.

2011_01_19


ComMetrics
channel - Apple

●Make your app work on lots of platforms. Often it does not cost
that much more and it widens your reach, remember Android outsells
iPhone by 2 to 1
https://www.xing.com/net/smmetrics/free-or-paid-monitoring-tools-facebook-twitter-blogs-google-etc-436324/google-
first-search-twitter-identi-ca-facebook-archive-now-29467269/34340542/#34340542

●Innovate. Once you have struck lucky, do not just sit around. Start
working on the sequel or updates. You stay at the top of the charts by
innovating and evolving.

2011_01_19


ComMetrics
channel - Apple

Remember 30 percent who pay and download an iPhone app or
application actually use it the day after purchase.

Analyzing over 30 million downloads from Apple's App Store reveals
that only 5% continue to actively use the app 20 days after
downloading.

How many still use the „20 Minuten‟ App?

Because data for free Apps is such that less than 3% are used 30
days after download http://commetrics.com/?p=10284
2011_01_19


ComMetrics
_KISS – Apps – what works

The top-sellers in the iPhone App Store and Android are dominated
by games:

- flight simulators,
-solitaire, and s
- simple brick-breaking games.

-currency conversion aids, ovulation trackers, electronic shopping
lists and applications that turn the phone into a voice recorder are
popular as well

2011_01_19


ComMetrics

The cleverest applications use the unique features of smartphones,
such as their ability to:

- triangulate location,
- internal compass and the
- “accelerometer”, which knows which way up the phone is being
held.

Wikitude, developed by Mobilizy, a small Austrian coding team, is a
handheld travel guide that uses the inbuilt compass and GPS in
Android phones to provide on-the- move information about 350,000
landmarks around the world. 2011_01_19

>Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions

ComMetrics

Ocarina, turns the iPhone into a flute, played by blowing into the
microphone

2011_01_19


ComMetrics

iBeer, developed by magician Steve Sheraton, projects an image of a
pint of lager on an iPhone screen, and, as the phone is tipped over,
the virtual beer pours away. There is even a burp at the end.

PS. You get 70% of what you charge for your App, rest stays with Apple 
Amazon and Kindle: In 2009 it said it would publish your blog on Kindle but it would get
70% of the revenue and decide at what price it would be sold to its customers = $.99 to
$1.99

Jan 20, 2010 it changed and started offering a 70% share to publishers
http://www.businesswire.com/news/home/20100120005644/en/AMAZON-ANNOUNCES-70-PERCENT-ROYALTY-OPTION-
KINDLE
2011_01_19


ComMetrics
_One last thing – Wrap-up

What we learned

2011_01_19


ComMetrics
_3 Why it matters – today„s 3 nuggets

1 People are predictably irrational (see Economist, My.ComMetrics,
previous video)

2 Do crowds innovate

3 Crowds may win the battle but historical facts may proof them
otherwise (crowd-funding, crowd-sourcing,

2011_01_19


ComMetrics
_One more thing – lead users

Crowdsourcing is not the same as lead-user innovation

The Victorinox RescueTool was developed and
perfected in cooperation
with emergency medical and rescue services in a five-year project.

The key functions of this new pocket tool can be opened in seconds and
are ready for use immediately.

Award Knife of the Year 2007
http://www.victorinox.com/product/1/100/1004/1106/0.8623.N

2011_01_19


ComMetrics
_One more thing

Please discuss:

3 most critical things we learned today

3 things I love to get more infos about

2011_01_19


My.ComMetrics.com
ComMetrics

Session 13: Crowdsourcing & innovation:Twitter predicts stock
index...

Presented by http://My.ComMetrics.com (free registration)
http://ComMetrics.com (blog)

Roentgenstrasse 49 Street
social media trends 2011 CH-8005 Zuerich Zip Code

Switzerland Country
ComMetrics blog checklist
+41(0)44 272 1876 Voice

+41(0)76 200 7778 Cell
info@CyTRAP.eu Google Talk
Urs E. Gattiker , Ph.D.
www.ComMetrics.com URL
2008_06_16

Crowdsourcing Apps while creating value from data

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