2. Promoting Your App:
I. Using Apple Product names in copy
1. Correct Apple product names: iPad, iPhone, iPod touch (always
use lowercase i, uppercase P, lowercase t in touch).
2. Use the following listing of Apple products: iPad, iPhone, iPod
touch.
3. Say “app name for iPhone and iPod touch” or “app name for
iPad,” or use a phrase such as “works with” or “compatible with.”
4. List Apple products first when specifying several competitive
product names.
5. Always set iPad, iPhone and iPod touch in English, even when they
appear within text in a language other than English.
II. Using App Store in copy
1. Always typeset App Store with an uppercase A and an uppercase S
followed by lowercase letters.
2. Always set App Store in English, even when it appears within text
in a language other than English.
3. Include only the article the before the name App Store. Never use
iTunes App Store, Apple App Store, iPhone App Store, etc.
4. Always use on the App Store or from the App Store.
5. It is correct to say that an app is available on the App Store. It is
also correct to say that an app can be downloaded from the App
Store.
6. It is correct to say “Company name, app name for iPad, iPhone,
and iPod touch.”
7. It is correct to say Get your favorite (Company name) games on
the App Store.
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