1. Today’s
IABC
Free Web
Seminar
How to Create an A+
Resume
Presented by Heather
Huhman
18 January 2012
Upcoming Free Web Seminar With an 80% discounted IABC
student membership
How to Build and Maintain Your  Enhance your knowledge and
Personal Brand skills with the highest
7 March 2012 quality research, articles
11 a.m. Pacific Standard Time and best practices.
Presented by Heather Huhman
 Access professional
development resources used
by top communicators.
 Add value to your resume,
Learn more at connect with professionals
students.iaband gain experience.
 Discover the hidden job
market.
c.com

2. How to Create an A+ Resume
Heather R. Huhman
Come Recommended, LLC

3. All About Heather
 University of Missouri
 Former intern
 PR pro
 Career expert
 Entrepreneur
 Author
3

4. What We’ll Discuss Today
 Resume layout and
formatting
 Writing to get noticed
 Resume strategies
that (actually) work
4

5. Resumes 101
 First step
– Standard in hiring
 Paired with a cover letter
 Digital & print
– Social media
– Personal website
5

6. Resume Layout & Formatting

7. Resume Layout
 Cover letter
 Headline
 Professional profile
 Experience
 Education
 Skills, affiliations, & awards
7

8. Cover Letter
 First read
 Introduction
– Advertises resume
 Email body
8

9. Headline
 Basics
– Name
– Contact information
• Social media
– Sub-headline
• Your “role”
9

10. Professional Profile
 Not objective
statement
 Short description
 Who are you and
what can you offer
the organization?
 Examples
10

11. Experience
 “Meat” of resume
 Chronological order
 Experience vs. other
experience
 Bullet points
 Accomplishments >
responsibilities
11

12. Education
 Higher education
– No high school
 Basic info
 Extra room?
– Classes & projects
• Accomplishments
12

13. Skills, Affiliations, & Awards
 Unique
 Current
 The “best”
 Keywords
 Highlight executive
positions
13

14. Resume Formatting
 Rule: 1 page
– Approx. 600 words
 Font
– Serif v. sans serif
– Font size > 10 pt.
 .PDF or .DOC
14

15. Writing to Get Noticed

16. Resume Writing
 Tone
– Professional
– Avoid jargon
– Active vs. passive
16

17. Resume Writing
 Style
– Spelling
– Grammar
– Phrases vs. sentences
17

18. Resume Writing
 Content
– Numbers
– Keywords
• Job description
• Google
• RezScore Skills Explorer
18

19. Resume Strategies That (actually)
Work

20. Resume Strategies
 Customization
– Research
 SEO
– Keywords
– Hyperlinks
20

21. Resume Strategies
 Social media
– LinkedIn
– Facebook
– Twitter “Twesume”
21

22. Thank you!
Questions? Comments?
Contact me:
@HeatherHuhman
heather@comerecommended.com
www.heatherhuhman.com