Educational presentation deck by Buddy Scalera of ComicBookSchool.com and Michelle Killebrew of IBM from the C2E2 2015 comic book convention in Chicago. Discussion and workshop on social media for creators and other visual storytellers. This was a career session for aspiring creators, including comic artists, comic book writers, and other types of creative professionals who want to make comics.
For more on Comic Book School, visit:
http://www.ComicBookSchool.com
For more on IBM, visit:
http://www.IBM.com
For more by Buddy Scalera, visit: http://www.slideshare.net/buddyscalera
http://www.buddyscalera.com
For more by Michelle Killebrew, visit:
http://www.slideshare.net/MichelleKillebrew
http://www.michellekillebrew.com
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About The Original Version
• This presentation was delivered at the C2E2
Conference 2015 by Michelle Killebrew & Buddy
Scalera
• This Original Version includes modifications to
prepare it for Slideshare and ebooks
• The Annotated Version available by Michelle
Killebrew at:
http://www.slideshare.net/MichelleKillebrew
• Learn more about C2E2 at:
http://www.c2e2.com/
Michelle Killebrew
The views expressed in this presentation by the authors do not
necessarily reflect the views and position of their employers.
Buddy Scalera Michelle Killebrew
Version v3a
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Today: Fri. April 24, 2015 | Room S405a
Social Media for Creators:
Session 1: Introductory Level
2:45 PM - 3:45 PM
Social Media for Creators:
Session 2: Intermediate Level
4:00 PM - 5:00 PM
Creator Connection
5:15 PM - 6:15 PM
With Dirk Manning.
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Michelle Killebrew
@ShellKillebrew
IBM.com
MichelleKillebrew.com
Before We Get Started
Buddy Scalera
@MarketingBuddy
ComicBookSchool.com
BuddyScalera.com
@C2E2 | #c2e2 #makecomics
Presented at Intelligent Content Conference 2015 in San Francisco, CA.
Presentations available on:
Slideshare.net/buddyscalera/
Slideshare.net/MichelleKillebrew
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Who is Buddy Scalera?
• Comic book writer
Deadpool, Agent X, Weapon X, Richie
Rich, Tails of the Pet Avengers, Necrotic,
7 Days to Fame
• Creator of photo reference and
educational materials
• Former Wizard Online editor
Twitter:
@MarketingBuddy
@ComicBookSchool
Websites:
BuddyScalera.com
ComicBookSchool.com
Instagram:
Buddyscalera
Facebook:
facebook.com/ComicBookSchool
Email:
buddy@comicbookschool.com
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Who is Michelle Killebrew?
• Global Marketing Strategy - IBM Social
Business
• Online Marketing Maven (B2B & B2C),
Web Analytics User
• eCommerce Junkie, Tech Geek
• Dog lover
Twitter:
@ShellKillebrew
Websites:
IBM.com
MichelleKillebrew.com
LinkedIn:
Linkedin.com/in/michellekillebrew
Email:
mkillebrew@us.ibm.com
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The Value of a Professional Profile
Professional Benefits
• Maintaining relationships with
creators & fans
• Meeting new prospects
• Building base to new share your
creations
• Word of mouth publicity
• Creating ambassadors who will
talk about you and connect you
with the right fans
Personal Benefits
• Getting to know people who can
help you with your career
• Updates when there are
important changes
• Learning about new trends
• Getting new ideas, new insights
and new wisdom
• Getting another perspective
• Door openings to people you
won’t be able to reach on your
own
• Doing things with more fun
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Michelle Killebrew
Program Director, Digital Marketing Transformation
IBM Cloud
“Digital Marketing Excellence and
Strategic Marketing Thought Leadership”
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• Tweet – the 140 character message that Twitter users send out to the followers
• Followers – people who have chosen to get the updates or tweets from you
• Following – the people that you’ve chosen to get updates from
• Retweet or RT – used when someone wants to share information that they found in
your twitter stream and find helpful
• @reply – replying to another Twitter user using their handle name
• Hashtags or # - a way to tag conversations on Twitter to make them easy to search
and follow
• Direct Message or DM – a private message that can be sent directly to another
Twitter user as long as you are already following them
• Twitter Stream – ongoing conversation within Twitter, can be specific to a hashtag,
user or Twitter list
Some Useful Twitter Terminology
@ComicBookSchool | @ShellKillebrew
#c2e2 #makecomics
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Q&ASocial Media for Creators: Session 1:
Introductory Level
2:45 PM - 3:45 PM
Social Media for Creators: Session 2:
Intermediate Level
4:00 PM - 5:00 PM
Creator Connection
5:15 PM - 6:15 PM
With Dirk Manning.
Next
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Today: Fri. April 24, 2015 | Room S405a
Social Media for Creators:
Session 1: Introductory Level
2:45 PM - 3:45 PM
Social Media for Creators:
Session 2: Intermediate Level
4:00 PM - 5:00 PM
Creator Connection
5:15 PM - 6:15 PM
With Dirk Manning.
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In Session #1:
• Internet is fast, but social is slow
• Build your personal brand persona
• Use social tools properly and know the rules of the
community
• Develop and connect your brand footprint
In Session #2:
• Looking at analytics (not scary!)
• Optimizing your social channels (you can do it!)
• Software options (‘kay, maybe a little scary)
• Tips and next steps
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Six Steps
1.Listen & Get Smart: Use social to research
2.Penetrate Communities: Find out where others
people are hanging out
3.Make Connections: Find ‘me too’ moments
4.Prospect: Make new contacts
5.Network: Mix social & live interactions
6.Elevate Your Game: Become visible & relevant
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Guided by analytics, IBM Verse learns your behaviors to adapt to the way
you work, wherever you work.
Learn more about IBM Verse: www.ibm.com/verse
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Q&ASocial Media for Creators: Session 1:
Introductory Level
2:45 PM - 3:45 PM
Social Media for Creators: Session 2:
Intermediate Level
4:00 PM - 5:00 PM
Creator Connection
5:15 PM - 6:15 PM
With Dirk Manning.
Next
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Today: Fri. April 24, 2015 | Room S405a
Social Media for Creators:
Session 1: Introductory Level
2:45 PM - 3:45 PM
Social Media for Creators:
Session 2: Intermediate Level
4:00 PM - 5:00 PM
Creator Connection
5:15 PM - 6:15 PM
With Dirk Manning.
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Writer/creator of TALES OF MR. RHEE
(Devil’s Due) and NIGHTMARE WORLD
(Image Comics/Shadowline).
Author of WRITE OR WRONG: A
WRITER’S GUIDE TO CREATING
COMICS (Caliber/Bleeding Cool).
@DirkManning
DirkManning.com
Who is Dirk Manning?
Artist Alley Table
H8
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Creator Connection: The Rules
Rule #1:
Connect with everyone.
Rule #2:
Exchange contact information with everyone.
Rule #3:
Follow up via email within 1 week.
Michelle Killebrew
@ShellKillebrew
IBM.com
MichelleKillebrew.com
Buddy Scalera
@ComicBookSchool
comicbookschool.com
@C2E2 | #c2e2 #makecomics
Dirk Manning
@DirkManning
DirkManning.com
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Sample Email
@C2E2 | #c2e2 #makecomics
To: ArtistWriter@email.com
From: You
Subject: Creator Connection Follow Up
Dear ArtistWriter,
Nice to meet you at C2E2. We connected at “Creator Connection,” hosted
by Buddy Scalera from Comic Book School. (He’s awesome!)
How was the show for you? Did you make good contacts?
Buddy suggested that we exchange links and samples.
Here’s my website and Twitter. Please share some links and samples. Let’s
keep in touch!
Sincerely,
You
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Creator Connection: Let’s Do It!
Rule #1:
Connect with everyone.
Rule #2:
Exchange contact information with everyone.
Rule #3:
Follow up via email within 1 week.
Michelle Killebrew
@ShellKillebrew
IBM.com
MichelleKillebrew.com
Buddy Scalera
@ComicBookSchool
comicbookschool.com
@C2E2 | #c2e2 #makecomics
Dirk Manning
@DirkManning
DirkManning.com
Thank You for Participating!
Notes de l'éditeur
Michelle Killebrew of IBM and Buddy Scalera of Comic Book School teach classes on social media for creators.
Note on modifications made to this deck to prepare it for Slideshare.
Learn more about C2E2 at http://www.c2e2.com/
@C2E2 | #c2e2 #makecomics
See Buddy at ComicBookSchool.com.
Buddy Scalera and Michelle Killebrew sharing the stage at ICC 2015 in San Francisco.
Original deck: http://www.slideshare.net/MichelleKillebrew/icc-2015-the-long-and-short-of-content-strategy
Annotated deck: http://www.slideshare.net/buddyscalera/icc-2015-outline-v2d
See Michelle at MichelleKillebrew.com
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Twitter has it’s own language; I won’t read through the full list, but I’ll highlight a few points.
As I mentioned “A Tweet” is the 140 character message that is communicated through Twitter users to their followers.
The @ symbol w a name, is the Twitter users “handle” or username
Hashtags are ways to identify keywords and can be used to sort on interesting content, examples would be #smartercommerce #IBM #marketing
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See www.dirkmanning.com
Creator Connections – Networking for comic creators.
Sample email to help connect with fellow creators.