COMM 202 Tutorial #3

LastModified2017-06-2110:13PMPacificStandardTimePrinted
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COMM 202:
Career Fundamentals
T06 & T13 with Ingrid Bakke

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1. a linkedin crash course
2. leveraging linkedin
3. get to work work work
Today’s Agenda

• TUTORIAL:
Resume and
Cover Letter
Peer Review +
Networking Prep
• WHAT’S DUE:
Resume & CL
Draft November
6th @11:59PM
on Turnitin &
Hard Copy
brought to class
• TUTORIAL:
Getting set up
with LinkedIn
• WHAT’S DUE:
• Linkedin profile
due Tuesday,
Oct. 23rd @
11:59PM
• OPTIONAL FOR
BONUS
MARKS: SEAT
platform by Dec.
14th @11:59PM
• TUTORIAL:
Resume &
Cover Letter
• WHAT’S DUE:
Linkedin profile
due October 23rd
@11:59PM
week 9
week
8
week
7

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a crash

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what’s
the point
of
linkedin?

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RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes
broader
experiences
and interests

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RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes
broader
experiences
and interests

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before you
startturn off the
notification feature
when making small
changesavoid marking connection
requests as “I Don’t Know”; if you
do too many LinkedIn kicks you
off the platform

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THE KEYS TO
LINKEDIN SUCCESS

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1. a
professional
headshot

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2. a captivating
headline

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3. interesting summary
that shows your
personality

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4. custom URL
and contact info

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5. complete experiences
with explanations & media

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HEADSHOT
S
• reasonably close
up
• high quality, good
lighting, etc
• looks like you
• a coloured photo
with a slight head
tilt makes you
more likeable
• CUS Visual Media

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HEADLINE
S
• this is your
hook!
• short & sweet
(120 characters
max)
• tell us about
who you are &
what you do

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HEADLINE
S
• this is your
hook!
• short & sweet
(120 characters
max)
• tell us about
who you are &
what you do

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EXPERIENCES
• include all roles (in reverse chronological
order)
• use first person & a conversational tone
• not a repeat of your resume
• show examples of your work if you have
them (videos, presentations, reports, etc)
• be concise!

SUMMAR
Y
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about
your future
goals
• what makes you
tick?

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solid examples

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solid examples

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companie
s
• stay up to date
with your
favourite
companies
• keep an eye out
for roles you can
apply for
influencer
s
• who inspires
you
• align their
identity with
your brand
• follow your idols
& stay goal
oriented!
groups
• industries of
interest
• special interest
groups and
communities
• your peers and
colleagues

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leveraging

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managing
expectations
• you will rarely be offered a job from someone
straight from Linkedin
• in fact, be wary of strangers who offer to hire
you on the spot
• this is a tool to make connections that will
open up your options in the hidden job
market

• connect with
professionals you meet
at networking sessions
• find and connect with
recruiters for your
favourite companies
• stay connected to
mentors, past co-
workers, and managers
• connect with people from
the BCC
WHO DO I CONNECT WITH?

Hello Chance, it was a pleasure meeting you
at last week’s VMA’s. I enjoyed our
conversation on how you have been a top
artist without even selling an album! Let’s
connect and stay in touch.
Hello Ms. Kardashian, I noticed that you
launched a book strictly filled with your
selfies. Your 2014 mirror selfie was
perfection. As an aspiring selfie-er, I’d love to
chat with you over a cup of coffee sometime.
sample
messages

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your turn!

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take this time to…
• make a Linkedin
• work on your headline
(ask me or your
seatmates for help)
• connect with 5 people
today (hint: there are 9
TA’s and a classroom
full of potential
connections)
Connect with me!
Ingrid Bakke

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action items for next week
1. Linkedin Profile Assignment
due Tuesday, October 23rd
@11:59PM. Make sure to add
your TA on Linkedin!
2. Take a look at the optional bonus
mark with SEAT, posted to
Canvas

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Sauce me an email!!
Visit me in office hours!!
1. Email:
comm202.3@sauder.ubc.ca
2. Tutorials: feel free to
approach me before or after

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questions

COMM 202 Tutorial #3

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