Linkedin and Networking

1. COMM 202
TUTORIAL #6
w/ Michelle Sieklucki
T05 & T11

2. AGENDA

3. Agenda
• Course Timeline
• TA Feedback
• LinkedIn
• Networking 101
• Action Items

4. Course Timeline
Week 8 Oct
24-28
Week 9 Oct
31-Nov 4
Week 10
Nov 7-11
• Networking
Reflection due on
Nov 8
• Informational
Interview Lecture
• Create LinkedIn
profile (due Friday)
• Networking 101
• Cover letter &
Resume Nov 1st 2pm
• Networking Event in
CPA Hall: Nov 3 6-
8pm

5. TA Feedback
• STOP – giving so little time
for activities, asking such
hard questions, and giving so
much work
• START – Providing more feedback
on weekly assignments, more
examples, give us a course
calendar w/ due dates (?)
• CONTINUE – being awesome,
weekly emails, music and slides

6. LINKEDIN

7. LinkedIn v Written Docs
• Tailored to your
personal brand
• Social and
conversational
• More flexibility
and creativity
• Formal
• Company specific
• Very direct
intention ie.
Plz hire me

8. 1. Professional Headshot
2. Attention Grabbing Headline
3. Complete Experiences
4. Connections, Custom
URL and Contact Info
5. Interesting Summary
showing your personality

9. Turn off Notifications

10. 1.HEADSHOTS

11. Professional Headshots
• reasonably
close up
(shoulders
up)
• professional
background
• smiling and
looks like
you

12. 2. HEADLINE

13. Headlines
• This is your
hook!
• Short & sweet
(max. 120
characters)
• About what you
do and/or who
you are
– What’s your
identity?

14. Headline Examples
Now you try!

17. 3. EXPERIENCES

18. Professional Experience
• Include all roles (in reverse
chronological order)
• Use accomplishment statements
(you can change this later)
• PRO TIP: show examples of
your work if you have them
(videos, presentations,
reports, etc)
• Be concise!

19. Experience Examples

20. Projects Example

21. 4. CONNECTIONS

22. Connections
Recommendations > Endorsements
You can
ASK for
one!

23. Create your Community
companies
influencers
Follow companies you want to stay
up to date with and/or apply for
Follow your idols! You will be
aligning your identity with their
brand
Follow industries or groups that
align with your interest areas
Groups

24. Influencers

25. Requesting Connections
• Click “connect” on their profile page
• (not on ”people you may know” page)
• Select them as your “friend”
• Write a personalized message

26. Requesting a Connection
1. Send request
AFTER
meeting them
in person
2. Personalize
your contact
request (see
examples)
3. Be brief and
memorable
too
generic
too casual
professional

27. 5. SUMMARY

28. Summary
• showcase personality and brand
• make it conversational
• leverage your hook – grab their
attention!
• background = skills and
accomplishments
• short, easy-to-read sentences

29. What to Write About?
• Education
• Personal work style
• Character traits
• Awesome facts about yourself or
accomplishments
• Additional portfolio links or
platforms
• Invite a call to action

30. Examples

31. Examples

32. Examples

33. TIPS & TRICKS

34. Pro-tips
turn off notifications
when making small
changes
don’t mark a connection
as “I don’t know”
you don’t need premium,
do a secret search
instead!
Searching your
extended network

35. QUESTIONS?

36. NETWORKING EVENT

37. Networking Reflection
DUE NOVEMBER 8th at 11:59pm on Turnitin!
Your paper needs to include:
• Your goals in attending the event
– What is your purpose in going? What do you
want to know about Sauder?
– Define SMART goals beforehand – How will
you define the success of your evening?
• How did you prepare for the event (research
potential delegates)
– What was it about these people that
motivated you wanting to talk to them?
• A brief summary of who you spoke with and
what you learned in the conversations
• A reflection on the lessons you have learned
about the networking process
• Next steps you will take to continue building
a relationship with your new contact (if you
plan to)

38. Researching Contacts
1. Check out the delegate info on
the course blog
2. Skim the LinkedIn profiles of
delegates you’d like to speak to
– note any interesting topics
– hone in on similar experiences or
shared groups
– think about questions to ask
3. During the event, be interested
without being creepy!
I had a chance to
look at your
LinkedIn profile,
and I was really
interested to learn
about….

39. WHO WORE IT BEST?

40. Business Casual

41. Business Casual

42. Business Casual

43. Business Casual

44. COVERSATION & MINGLING

45. Start the Convo
talk
about
food
complime
nt them
smile
“Lurking around the food station is a really good
trick. People will ask you what things are, and
you can offer advice on what’s tasty.”
“People love talking about themselves
and people love compliments. Be genuine
though!”
“Just stand on your own and soak in the
environment and smile at people. You will be a
beacon of light for the other people who don’t
know who to talk to.”
smile “You might be getting bored with the first
2 people so make sure you make room for
other people to join the circle party!”

46. Start the Convo
http://www.bampowlife.com/blog/2015/7/14/1
0-networking-hacks-for-the-terrified-
socialite?rq=networking

47. End the Convo
Be polite &
gracious
Thank them
for their
time
Leave with a
handshake
Ask to
connect after
the event

48. RESUME & COVER LETTER
SUBMISSION

49. Resume & Cover Letter
DUE NOVEMBER 1st!
• You will submit your documents TWICE
– once to Turnitin.com for marking (by
1:59pm November 1st)
– secondly to COOL (this is how you will
receive an interview for the Employment
Interview assignment)(by midnight
November 1st… but just do it right away
so you don’t forget!)
• full instructions on how to submit to COOL
are on the course blog under assignments /
resume and cover letter

50. ACTION ITEMS

51. Action Items
• Resume and Cover Letter
Assignment due November 1st
• Networking Event is on November
3rd form 6-8pm
• Come to Office Hours
• LinkedIn Profile – I’m checking
on Friday October 28th at 10am
• Tutorial Next Week