T6 LinkedIn

1. COMM 202 TUTORIAL 6 T08 – Wed 1 pm
T09 – Wed 2 pm

2. AGENDA
Course Timeline
TA Feedback
LinkedIn Workshop
Networking Crash Course
Action Items

3. COURSE TIMELINE
Week 8 Week 9 Week 10
• Create LinkedIn
Profile
• Networking 101
• Cover Letter &
Resume Nov. 1
• Networking Event
in CPA Hall 6-8
pm
• Networking
Reflection due on
Nov. 7 & Nov. 11
• Informational
Interview
Mark it in your calendars, folks!

4. TA FEEDBACK
Start
 Making assignments more clear
 Posting lecture slides ASAP
 Telling stories, showing more examples
 Class icebreakers
 Involvement opportunities
 Giving more feedback
Stop
 Not fixing the course blog
 Talking so fast
Continue
 Music + positive vibes
 Keepin’ things educational
 Weekly emails

5. LINKEDIN

6. LINKEDIN VS. WRITTEN
DOCUMENTS
 Tailored to your personal brand
 Social and conversational
 More flexibility and creativity
 Formal
 Company-specific
 Very direct ask and intention
LinkedIn Written Documents

7. ELEMENTS OF A LINKEDIN
PROFILE

8. Professional Headshot
Attention-Grabbing
Headline
Complete Experiences
Connections, Contact
Info, Customized URL
Interesting summary
showcasing personality!
1
2
3
4
5
1
2
3
4
5
ALL-STAR STATUS

9. 1. PROFESSIONAL
HEADSHOT
 Reasonably close up– shoulders up
 Professional background
 Smiling and looks like you!

10. 2. CATCHY HEADLINE
 This is your personal brand - your hook!
 Short + sweet (max. 120 characters)
 About what you do and/or who you are!

13. 3. PROFESSIONAL
EXPERIENCE
Include all roles in reverse chronological order
Use Accomplishment Statements
Show examples of your work i.e. videos, awards, presentations
Be concise – get to the point!

14. 4. CONNECTIONS
Recommendations > Endorsements

15. 5. SUMMARY
Showcase
personality +
brand
Think cover
email… make it
conversational
Leverage your
hook – grab their
attention!
Background =
Skills +
Accomplishments
Short, easy to
read sentences
Expand on your
headline

16. 5. SUMMARY – WHAT TO WRITE ABOUT
Education
Additional
portfolio links or
platforms
What you’re
about: personal
work style +
character traits
Finish with call to
action:
Invitation to
connect + contact
info
Aspirations
Awesome facts
about yourself or
accomplishments

17. 5. SUMMARY - EXAMPLES

18. 5. SUMMARY - EXAMPLES

19. CREATE YOUR COMMUNITY
Companies
Influencers
Groups
Follow companies you want to stay up to date
with and/or apply for.
Follow your idols! You will be aligning your
identity with their brand.
Follow industries or groups that align with your
interest areas.

20. CONNECTING ON LINKEDIN
Adding a contact
1. Send request AFTER meeting them in
person
2. Personalize your contact request
3. Be brief and memorable
Too
generic
Too
casual
Personal
and
professional

21. REACHING OUT ON LINKEDIN
“If possible, can you connect me with anyone in San Francisco that you know is
hiring and you would think is a good fit for me? I've attached my resume for
reference.”
Hi Jan,
My name is John Doe, I’m a UBC Sauder BCom class of
2016 specializing in marketing. I’m reaching out to you
today because I recently spok e with Marja Harmer f rom
the BCC who told me you’ve k indly agreed to help out
when students have questions about careers in San
Francisco. I’m graduating in December and would lik e
to work in product management. I saw on Link edIn that
you were a classmate of Joanne Doe who I understand
currently work s at Salesforce. I’m very interested in
learning more about Salesforce. W ould it be possible to
make an introduction to Joanne? I k now you’re busy so
you could just f orward the message at the bottom of
this email – my resume is attached:
Thank you very much!
John Doe
Hi Joanne,
My name is John Doe, I’m a UBC Sauder BCom class of
2016 specializing in marketing. I’ll be graduating in
December and am currently look ing f or entry level
product management positions in San Francisco. I
understand that you are a senior product manager at
Salesforce – a company I’m very interested in – and
that there are currently a variety of entry -level product
management job openings posted on the Salesf orce
careers page. For example, I’m really curious about
this position:
[LINK]
I’d love to learn more about these roles and see if I’d
be a good f it – I’m certainly very interested! W ould you
mind introducing me to the hiring manager? I have
attached my resume f or reference.
Thank you very much f or your consideration.
John Doe

22. TRICKS + TIPS
 Turn off notifications when making small changes
 Don’t mark a connection as “I DON’T KNOW”
 You don’t need Premium: do a secret search instead!

23. NETWORKING EVENT

24. RESEARCHING CONTACTS
1. Check out the delegate info on the course blog
2. Skim the LinkedIn profiles of delegates you’d like to speak to
 Note any interesting topics
 Hone in on similar experiences or shared groups
 Think about questions to ask
3. During the event, be interested without being creepy!

25. NETWORKING REFLECTION
1. Your goals in attending the event
 What is your purpose in going? What do you want to know about Sauder?
 Define SMART goals beforehand – how will you define the success of your
evening?
2. How did you prepare for the event?
 Research potential delegates
 What was it about these people that motivated you to talk to them?
3. A brief summary of who you spoke with and what you learned in the
conversations
4. A reflection on the lessons you have learned about the networking process
5. Next steps you will take to continue building a relationship with your new contact

26. DRESS CODE
For people who identify as women…
Bottoms
 Dress pants
 Khaki pants
 Dark denim
 Skirts
Top
 Blouse
 Collared
shirt
 Dressy tank
with
cardigan
Shoes
 Flats
 Low heels
Dress in what you’re most comfortable in!

27. DRESS CODE
For people who identify as men…
Bottoms
 Dress pants
 Khaki pants
 Dark denim
Top
 Collared
shirt
 Jacket if you
like
 Tie if you
like
Shoes
 Dress
shoes
 Loafers
Dress in what you’re most comfortable in!

28. CONVERSATION STARTERS
Talk about
food
Compliment
them
Smile and
be nice
“Lurking around the food station is a really good trick. People
will ask you what things are, and you can offer advice on
what’s tasty.”
“People love talking about themselves and people love
compliments. Be genuine though!”
“Just stand on your own and soak in the environment and
smile at people. You will be a beacon of light for the other
people who don’t know who to talk to.”
Open up the
“circle”
“You might be getting bored with the first 2 people so make
sure you make room for other people to join the circle party!”

29. ENDING A CONVERSATION
Thank them for their time
Ask to connect after the event
Be polite and gracious
Leave with a handshake

30. RESUME + CL SUBMISSIONS
You will be submitting your documents TWICE:
 Once on Turnitin.com for marking – 2 pm Tuesday November 1st
 Secondly to COOL for the Employment Interview assignment – 11:59 pm
Tuesday November 1st
Just do it at the same time so you don’t forget…
Full instructions on how to submit to COOL are on the course blog under
”Assignments”  “Resume and Cover Letter”

31. ACTION ITEMS
 Resume and Cover Letter due on Tuesday November 1st @ 2 pm on
Turnitin and 11:59 pm on COOL
 Networking Event on November 3rd, 2016 6 – 8 pm
 Office Hours
Next week: Tutorial!