8. WHY WE NETWORK
• get your foot in the door (faster)
• gain insight about a company, industry, or career path
• practice your interview and networking skills
• find a potential mentor
• show them who you are beyond your resume and cover
letter
9.
10. NETWORKING EVENT
REFLECTION
1. your goals in attending the event
• what is your purpose in going? define SMART goals beforehand
2. how did you prepare for the event (research potential delegates)
• what was it about these people that motivated you wanting to talk to them?
3. conversation summaries (3+ conversations) and what you learned in these
conversations
4. reflection of the lessons learned
5. action steps to build relationship with new contact
6. minimum one page
10%
Due mar. 14, 11:59 pm via Turnitin.com
11. FOLLOW UP
• after great conversations, send a personalized email or LinkedIn request
(or maybe an informational interview request? )
Hi Linda,
It was so great to get the chance to speak with you at last night’s networking event. I was really inspired by
what you said about “building your personal brand”, and I am looking forward to putting your advice into
practice.
I would love to continue our conversation about your experience at KPMG. I understand that you are very
busy, but it would be great to meet for about 20 minutes. Would you be available to meet on Monday or
Tuesday next week? Coffee is on me!
Thank you,
Georgia Sakurai
15. INFORMATIONAL INTERVIEW
ASSIGNMENT
• contact details (name, company, title, phone, email)
• list of questions asked
• major insights gained – what did you learn during your informational interview?
**This is the most important part, should be 40% of final paper**
• did you request/receive any information regarding additional connections?
• follow up action – What will you do to maintain this connection? *Screen shot of
thank you email required
• what are your next steps having conducted this information interview?
20%
16. INFORMATIONAL INTERVIEW
ASSIGNMENT
• due Friday April 14th
• minimum of one page
• in-person and NOT a current UBC student/staff/faculty
or family member
• look at potential questions on the course blog
20%
18. STEPS TO LAND AN INFORMATIONAL
INTERVIEW
1. find 4 or 5 potential contacts
2. research them (google, linkedin) and reach out
to contacts you have in common
3. decide what you want to talk to them about and
brainstorm questions and points of commonality
4. send out your invites! Don’t be offended if they
don’t immediately reply
22. once upon a time, celia was at a networking event…
23. once upon a time, celia was at a networking event…
(old friend)
24. Hey, girl!
Hey, girl! What are you up to
these days?
oh, you know, cool stuff in san
fran. how about you?
sweet! oh you know, just looking
for summer internships.
oh nice! you’re into social/
environmental impact right?
sure am!
25. right. oh hey! do you know
jason?
jason? I think I’ve heard of him
but don’t know him well.
oh he’s working for this super cool
social finance company I think. you
should totally reach out on linkedin
and tell him I referred you.
Wow, that’d be awesome,
thanks! I’ll definitely reach out!
hey no worries! anything to help
a sista out.
26. the next day, celia goes to look this fellow up on linkedin…
27. the next day, celia goes to look this fellow up on linkedin…
31. coffee happens
did you know we’re hiring
summer interns?
say what??
yeah. we’re only looking for co-
op students though.
damn. I’m not in co-op.
I’ll see what I can do.