It’s finally Fall. Summer is officially over and its time for back-to-school, pumpkin picking, and trick-or-treating. But for some, the best part about fall is the return of their favorite TV show. New shows debut and old favorites return for another season. We dove into our media intelligence platform to discover which new shows were a hit or a miss the week of September 22 by the number of mentions they received on Twitter, social media, blogs and forums. Click through to find out how your favorite show fared.

1. Fall’s TV
Lineup
Using Data to Find the Hits and Misses

2. It’s finally Fall. Summer is officially over
and its time for back-to-school, pumpkin
picking, and trick-or-treating. But for
some, the best part about fall is the
return of their favorite TV show. New
shows debut and old favorites return for
another season.
We dove into our media intelligence
platform to discover which new shows
were a hit or a miss the week of
September 22 by the number of
mentions they received on Twitter, social
media, blogs and forums. Click through
to find out how your favorite show fared.
Fall’s TV Lineup Using Data to Find the Hits and Misses

3. ABC had quite a few new shows premiering
for the season
Ioan Gruffudd stars as NYC medial examiner,
Henry Morgan, who has an unusual secret: he
cannot die. Morgan studies the dead to see if he
can uncover the mystery behind his own
immortality.
Another show by the wildly successful Shonda
Rhimes (Scandal & Grey’s Anatomy). Viola Davis
stars as a serious law school professor whose
students vie for both her attention and most
importantly, a prestigious internship at her law
firm. But, things get interesting when the
students get caught up in a murder plot.
A comedy staring Anthony Anderson. Anderson’s
character attempts to establish a cultural identity
for his family after he discovers that his children
don’t have one.
Fall’s TV Lineup Using Data to Find the Hits and Misses

4. and the winner is…
How to Get Away With Murder is the winner.
At its peak during its premier on Thursday,
September 25, the show received over 3,000
mentions across online news, social media,
Twitter, blogs, and forums.
Fall’s TV Lineup Using Data to Find the Hits and Misses

5. Comparison
vs vs
When compared with other popular shows
like Grey’s Anatomy and Scandal, How to
Get Away with Murder still came out on top.
Only time will tell if viewers continue to agree
and keep the show on the air.
Fall’s TV Lineup Using Data to Find the Hits and Misses

6. FOX had 3 shows premiere for the new TV
season.
First up is Utopia. This reality series takes 15
contestants of varying backgrounds and beliefs
and leaves them in the wilderness to build their
own society with their own rules.
Next up is Red Band Society. The drama takes
place in the children’s ward of a Los Angeles
hospital and follows a group of patients as they
face life-challenging and life-threatening
obstacles such as cancer and heart defects.
Lastly is Gotham, which premiered this week. The
O.C. and Southland alum Ben McKenzie stars as
a police detective whose life begins to change
when he starts to investigate a murder. The series
also tells the stories of Gotham City’s comic
villains, Catwoman, the Penguin, and the Riddler.
Fall’s TV Lineup Using Data to Find the Hits and Misses

7. and the winner is…
On it’s premiere night, Monday, September
22, the show received over 6,000 mentions
across online news, Twitter, social media,
blogs, and forums. Red Band Society does
deserve an honorable mention as it had over
2,500 mentions on the day it premiered.
Fall’s TV Lineup Using Data to Find the Hits and Misses

8. Comparison
vs vs
When comparing the three new
shows with the other returning
shows that premiered this week,
Gotham still comes out on top.
Fall’s TV Lineup Using Data to Find the Hits and Misses

9. NBC had only one show premier for the new
season…
…but has 3 more premiering throughout October. The show that made its
debut at the end of September was The Mysteries of Laura, starring Debra
Messing. The lighthearted drama features Laura Diamond (Messing) as a
NYPD homicide detective who by day cleans up the streets of New York
and by night is cleaning up after her rambunctious twin sons.!
!
Other NBC shows that returned this week: The Voice, The Blacklist,
Chicago Fire, Law & Order: SVU, Chicago P.D., and Parenthood.
Fall’s TV Lineup Using Data to Find the Hits and Misses

10. and the winner is…
All of the shows peaked on the days on
which they appeared. Receiving the most
mentions was The Blacklist with 1,955,
followed by Parenthood at a close second
with 1,925 mentions across online news,
Twitter, social media, blogs and forums.
Fall’s TV Lineup Using Data to Find the Hits and Misses

11. CBS had three shows premier the week of
September 22.
First we have Scorpion, which is about a bunch
of nerds who come together as a team to solve
some of the world’s most complex problems. The
show is based off of real-world genius, Walter
O’Brien.
Next up is Madam Secretary starring Tea Leoni.
She plays a former CIA agent whose old boss
happens to be the president of the United States.
He asks her to take the position of Secretary of
State after an accident claims the life of her
predecessor.
Lastly is a new city for one of TV’s most watched
drama series NCIS, NCIS: New Orleans. Same
premise, new location.
Fall’s TV Lineup Using Data to Find the Hits and Misses

12. and the winner is…
The winner who received the most mentions
on their premiere day was Scorpion with
over 2,300 mentions. NCIS was a close
second with 2,100 and Madam Secretary
with 1,800.
Fall’s TV Lineup Using Data to Find the Hits and Misses

13. Comparison
vs vs
When compared to other favorites, the
original NCIS came out on top with
over 3,000 mentions on its return day.
Fall’s TV Lineup Using Data to Find the Hits and Misses

14. It was a lot of fun to use our Discovery tool to find out which shows were
being talked about the most the week of their series and season premieres on
social media, online news, Twitter, blogs and forums. With Discovery, not only
can you ad hoc search, but you can also narrow down your keyword results
by medium, date and even by which outlets featured your keyword. The sky is
the limit with what you can uncover with Discovery.
!
With newbies Gotham, and How to Get Away with Murder mentions beating
old favorites like Parenthood, and Law & Order: SVU, we cannot wait to see
how the rest of the fall lineup shakes out, especially if the chatter continues to
grow or decline. If we can analyze television shows on the fly, imagine what
you might be able to find about your brand or competition. Contact iQ media
today to see our tool in action on our website at www.iqmediacorp.com.
Fall’s TV Lineup Using Data to Find the Hits and Misses

15. Take a demo of our Discovery tool today
Reach us at
info@iqmediacorp.com
www.iqmediacorp.com
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