Social Network Strategy: User Generated Photos in Campaigns

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Social Network Strategy:User Generated Photos in Campaigns March 2009

March 2009 External Networks Organization Website FaceBook YouTube Campaign Corp Partners Coalition Partners Blogosphere Internal Networks Social Ecosystem

Acquisition Path External Networks Organization Website Organization FaceBook Org’s Social Network Online Fundraising Email Marketing/Direct Mail Solicitations March 2009

Case Study: Friends for Peace Campaign www.friendsforpeace.org June 9, 2009

Friends for Peace Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 9, 2009

Friends for Peace Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 9, 2009

Friends for Peace Campaign ,[object Object],[object Object],[object Object],[object Object],June 9, 2009

Friends for Peace Campaign Flickr Widget Upload Your Photo Photo Browser Blog June 9, 2009

Friends for Peace Campaign Map of Supporters June 9, 2009

Friends for Peace Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 9, 2009

Friends for Peace Campaign ,[object Object],[object Object],[object Object],June 9, 2009

Tuesday, June 9, 2009 Common Knowledge www.naualumni.com

@Work @Play Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tuesday, June 9, 2009 Common Knowledge

@Work @Play Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],Tuesday, June 9, 2009 Common Knowledge

@Work @Play Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tuesday, June 9, 2009 Common Knowledge

@Work @Play Campaign Tuesday, June 9, 2009 Common Knowledge

Case Study Tuesday, June 9, 2009 International Fund For Animal Welfare

IFAW Seal Campaign Tuesday, June 9, 2009 IFAW Seal Campaign Site Total Impressions: 33,574,147 Total Clicks: 29,360 CTR: .09% Community Mbrs 98,000+ Total $$: $130K +30% (YoY)

IFAW Seal Campaign Tuesday, June 9, 2009

IFAW Seal Campaign Tuesday, June 9, 2009 Take Action Make a Donation

IFAW Seal Campaign Tuesday, June 9, 2009 Community 1 2 3 4 5 6 1: Video Podcast 2: Recent Blog Posts 3: Recent Comments 4: Blogroll 5: MySpace Friends 6: Tagging

IFAW Seal Campaign Tuesday, June 9, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IFAW Seal Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tuesday, June 9, 2009

IFAW Seal Campaign Tuesday, June 9, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Network Strategy: User Generated Photos in Campaigns

1. Social Network Strategy:User Generated Photos in Campaigns March 2009

2. March 2009 External Networks Organization Website FaceBook YouTube Campaign Corp Partners Coalition Partners Blogosphere Internal Networks Social Ecosystem

3. Acquisition Path External Networks Organization Website Organization FaceBook Org’s Social Network Online Fundraising Email Marketing/Direct Mail Solicitations March 2009

4. Sierra Club on Facebook March 2009

5. Sierra Club on Facebook March 2009

6. Sierra Club on Facebook

7. Sierra Club Website March 2009

8. Sierra Club Petition March 2009

9. Sierra Club Petition March 2009

10. Acquisition Path External Networks Organization Website Organization FaceBook Org’s Social Network Online Fundraising Email Marketing/Direct Mail Solicitations March 2009

11. Case Study: Friends for Peace Campaign www.friendsforpeace.org June 9, 2009

12.

13.

14.

15.

16. Friends for Peace Campaign Flickr Widget Upload Your Photo Photo Browser Blog June 9, 2009

17. Friends for Peace Campaign Map of Supporters June 9, 2009

18.

19.

20. Tuesday, June 9, 2009 Common Knowledge www.naualumni.com

21.

22.

23.

24. @Work @Play Campaign Tuesday, June 9, 2009 Common Knowledge

25. @Work @Play Campaign Tuesday, June 9, 2009 Common Knowledge

26.

27. Case Study Tuesday, June 9, 2009 International Fund For Animal Welfare

28. IFAW Seal Campaign Tuesday, June 9, 2009 IFAW Seal Campaign Site Total Impressions: 33,574,147 Total Clicks: 29,360 CTR: .09% Community Mbrs 98,000+ Total $$: $130K +30% (YoY)

29. IFAW Seal Campaign Tuesday, June 9, 2009

30. IFAW Seal Campaign Tuesday, June 9, 2009 Join the Campaign 1: Personal Info 2: Personal Message 3: Avatar or photo 4: Audio Message

31. IFAW Seal Campaign Tuesday, June 9, 2009 Take Action Make a Donation

32. IFAW Seal Campaign Tuesday, June 9, 2009 Community 1 2 3 4 5 6 1: Video Podcast 2: Recent Blog Posts 3: Recent Comments 4: Blogroll 5: MySpace Friends 6: Tagging

33. IFAW Seal Campaign Tuesday, June 9, 2009

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37. Thank you.