1. BROADCASTERS CREATIVITY AND
INOVATION IN THE DIGITAL AGE
Presented by
Mrs. Ria Pacheco-Romeo
Manager- Reachcaribbean
ria.pacheco-romeo@reachcaribbean.com

2. Reachcaribbean is a Media Hub located in Trinidad &
Tobago.
Reachcaribbean currently service approximately 25
markets.
Our vision is to become the leader in promoting and
marketing the Caribbean and its media to the global
advertising community.
Reachcaribbean

3. Reachcaribbean offer clients the convenience of :
A one stop shop experience
One currency (USD)
Hassel free service
Better value – Bang for Buck!
Market intelligence
Reachcaribbean

4. TARGET AUDIENCE
1970’S
1990’S 2000 NOW!!

5. ADVERTISER

6. COMMUNICATION

7. REGIONAL GAP

8. BRIDGING THE GAP
CREATIVITY
INNOVATION
CONSUMER
ADVERTISER

9. WHAT’S HOT vs. WHAT’S NOT
MARKETING METRICS
IMPLEMENTATION/EXECUTION
CHALLENGES

10. SOLUTION!
• GO DIGITAL?
• BE CREATIVE?
• BE INNOVATIVE?
• MERGER?

11. DIGITAL OR
CONVENTIONAL
CREATIVITY
INNOVATION
RELEVANCE
THANK YOU!!