How social media in China help shaping the Chinese Dream. Presented by Carol Chan, the Founder & Director of Comms8 at Social Media Week London 2014. Introduction of Comms8 Ltd Comms8 is London's only integrated communications agency, helping brands in the UK and Greater China build business locally and overseas. With plenty of our own on-the-ground experience plus an extensive network of local specialists in the UK, Asia and Greater China, Comms8 helps ambitious companies to tackle the challenge of entering new markets. Launching companies or supporting expansion, we help our clients build awareness, communicate with impact and build brand preference at local, regional and global levels. Based in London, our team is trilingual (English, Mandarin and Cantonese). And for jobs we have built a global network of specialists to help us deliver the best results for clients. Visit our website: www.comms8.com or contact us for more information: info@comms8.com

1. How Chinese Social Media
Shape the Chinese Dream
By Carol Chan
Founder & Director, Comms8 Ltd.

2. HOWto get your brand
recognized in Asia?

3. 41.7% of Asia Pacific GDP

4. What’s Chinese Dream?

5. How Social Media is Shaping
Chinese Dream?

6. What are the opportunities for
multinational brands

7. Chinese Dreamers Video
“It’s about opportunity, success and
the revival of the Chinese Nation”
http://youtu.be/AG_I8OtB8PY

8. World’s Population
CHINA
INDIA
FACEBOOK
TENCENT
WHATSAPP
USA
GOOGLE+
INDONESIA
LINKEDIN
TWITTER

9. What is Chinese Dream?

10. Provide Access to Choices
Access

11. SmartCar: 388 cars sold in 3 mins
http://youtu.be/Z5Wmsdf2Ago

12. Provide information
Knowledge
Access

13. WWF BlueSky Social Campaign
http://youtu.be/ziI0OjWugX4

14. Remove Barriers to Wealth
Wealth
Knowledge
Access

15. Empower them to Do Good
Do
Good
Wealth
Knowledge
Access

16. WeChat Voice Donor
http://youtu.be/zTGla_qUZAo

17. 17

18. 6 Tips for Brands
1. Think China as a whole, not Tier 1 or 2 cities only
2. Provide platform for the Chinese to share their dreams
3. Social Media is part of your sales channel.
4. Integrate Chinese payment
5. Help the Chinese to show care to the others
6. Put CSR at the heart of your communication

19. How Comms8 Can Help

20. Contact Us
London Office: 1 Frederick's Place, London EC2R 8AE, UK
Carol Chan
Founder & Director
M: +44 (0)742 943 1951
E: carol@comms8.com
Follow us @Comms8
Visit www.Comms8.com