Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital information. With HTML5, the way we receive that information is set to change too.
6. Apple is the biggest PC maker – iPad is bigger than HP’s PC business
Apple versus the PC industry: quarterly shipments (m)
100
90
80
70
60
50 71 72
66 66
40
30
20
10 11 15
5 15 9 15 16 15
0 4 4 5 5
Apple Windows Apple Windows Apple Windows Apple Windows
2011 Q1 2011 Q2 2011 Q3 2011 Q4
Macs iPad HP Other [Source: Apple, Gartner]
HTML5 Communication, June 2012 6
7. Consumerisation of IT
• “Eighty-seven percent of IT managers said workers get their Mobile users consuming news
smartphones and other mobile devices from the
company, and that the company covers their costs. Yet more
than half of employees with iPhones, Android phones and
iPads said they bought the devices themselves” 50%
46%
45%
• 40% of devices used to access business information are owned
by employees, up from 30% a year ago 40%
35%
• IDC – IT managers think 35% of staff have smartphones –
actual figure was 69% 30%
25%
• 60% of business users are using smartphones for browsing
business information
20%
15%
10%
10%
5%
0%
Business professionals Consumers
[Source: FT]
HTML5 Communication, June 2012 7
8. The cost of multiple platforms
HTML5 Communication, June 2012 8
9. HTML5: platforms and routes to market
Products requires rich experiences
It is possible to deliver the desired
that are only possible with a
experience using only HTML5
native app
Product needs the ease of
installation, route to market and
Condé Nast ‘Wrapper’ hybrid applications
built-in frictionless payment that
come with an app store
Product can swim outside the app
Not viable Financial Times
store
HTML5 Communication, June 2012 9