How are California Communities Competing Digitally?
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What are some of the different ways California communities and economic development organizations compete in the digital space?
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How are California Communities Competing Digitally?
- 1. How are California Communities Competing Digitally? From theTrenches of Digital Economic Development
- 2. Recognizing Our Partners in Digital Economic Development
- 3. Panelists Ben Wright CEO Community Systems benw@communitysys.com www.twitter.com/communitysys Nick Gonzalez Management Analyst City of Ontario, CA Economic Development Agency nicholasg@ontarioca.gov www.ontariothinksbusiness.com Jeff Simpson Economic Development Manager Mono County jsimpson@mono.ca.gov www.MonoCounty.org www.MonoCountyEconomicDevelo pment.com
- 4. Overview
- 6. The Internet is Accessed from a Computer (Desktop/Laptop)
- 8. When the Internet Started, PeopleThought of It Like This, and Organizational Websites Were the Rule
- 9. Mobile is Just the Beginning of a LargerTrend
- 11. The United StatesWon’t Be the World’s Largest Market in 2020
- 13. What do Digital Economic Developers Have in Common?
- 14. CEO/Executive Email Marketing Website Social Media Sample Month Total Interactions: 665 Daily Average: 33 Number of Staff: 3
- 15. Business Developer CRM System GIS System Digital Proposals Sample Month Total Interactions: 2,500 Daily Average: 250+ Number of Staff: 5+
- 16. Marketer Email Marketing Website Social Media Sample Month Total Interactions: 20,000 Daily Average: 1,000 Number of Staff: 19
- 17. Researcher National Data Websites Website GIS System Sample Month Total Interactions: 5,000+ Daily Average: 250 Number of Staff: 26
- 19. 8 Components of aWorld Class Economic DevelopmentWebsite
- 22. City of Ontario, California
- 23. Ontario EDATeam
- 27. Made in Ontario Business Series
- 28. Lessons Learned
- 30. Mono County • Mono CountyTourism • Economic Development • Film Commission • Fisheries Commission
- 31. LeveragingVideo Mono County: Located in California's Eastern Sierra, Mono County is the east gateway toYosemite National Park, home to Bodie GhostTown, Mono Lake, and Mammoth Mountain Ski Area.
- 32. Bodie
- 33. Mono Lake
- 34. Mammoth Mountain
- 35. Yosemite
- 36. LeveragingVideo for Economic Development • Five part testimonial video series interviewing businesses • Lifestyle of owning a rural business • Inspire existing business owners • Attracting new business
- 37. UseVideo Everywhere • TV Commercials • Website • Presentations (Internal and External) • Pitching to new companies • Social Media
- 38. Video on Social Media
- 39. The Power of Video
- 40. VLOGS –Video Blogging on Social Media • VLOG = document the experience with the viewer • Helicopter business after the first snowfall of the year • Shot entirely on a GoPro • 115,000 views on FB
- 41. Facebook
- 42. VLOGGING for Economic Development • Use it for GoBiz RFI • Take the business owner on a virtual tour of the property • Use your IPhone and download IMovie • Upload toYouTube from your phone and email the link
- 43. Website Search Engine Optimization (SEO)
- 44. How DoesYourWebsite Rank for KEYWORDS?
- 45. “How to Start a Business in California” • Does your website come up when people are searching for it? • Check your website on a number of free “Rank Checkers” • SEOcentro.com
- 47. Tips for IncreasingYourWebsite Ranking • URL • Monocounty.org/Business • Monocounty.org/FreeCaliforniaBusinessIncentives • Content on your page “Spell out the search terms” • Tagging pictures correctly • Broken links, speed, meta tags, backlinks, Blogs, social media, etc. • Track your progress regularly!
- 48. Google Analytics
- 49. Thank you!
- 52. About Community Systems’ Digital Economic Development University
- 55. BenWright & Newly Certified Duane Lavery
- 57. UpcomingWebinars: TellingYour Digital StoryVisually: How great website design can drive conversations with your EDO Click Here to Enroll & Register for this session via training.communitysys.com