In today's digital world, your customers are connected to a variety of communication channels. Your challenge is to use all those channels to create a cohesive and personalized experience for each customer. That's what omnichannel engagement is all about. Want a complete toolset for omnichannel engagement? http://bit.ly/2BtYMrk Como - The Technology Behind Online Giants Inside Your POS www.como.com

1. 3 Steps to
Winning
Omnichannel
Engagement

2. Relevant, personalized, and unified customer
experiences across a variety of channels
Omnichannel Engagement:

3. Today’s consumers want personalized
omnichannel experiences, and that affects
their shopping preferences.
87%85%
of consumers think “brands need to
work harder to create a seamless
experience for customers”
Source: Zendesk
of consumers say they’d be more likely
to shop at a brick-and-mortar store if it
offered personalized coupons and offers
Source: Google

4. With these three steps, you can
make omnichannel engagement
a reality for your business.

5. Step 1
Gather customer data

6. The best way to start gather customer data is
with a loyalty program.
When people sign up for your program, they’ll
give you the basic details you need to build a
customer database.
Then add to that database by using a customer
engagement platform that integrates with your
POS to track purchase activity and customer
behavior.

7. Step 2
Send personalized messages
through a variety of digital channels

8. Use the data you’ve gathered to
automatically send personalized text
messages, push notifications, emails, and in-
app messages—including:
• Product announcements
• Promotions
• Greetings for birthdays, holidays, etc.
• Updates on points or rewards earned
• Thank-you messages
• Recipes or other helpful content

9. Step 3
Make your locations
part of your omnichannel
customer experience

10. Encourage your team to engage with
customers in a personalized way that’s
unified with your online interactions, by
using information available at your POS.
Examples:
• Upsell by recommending relevant products
• Speak to a customer by name
• Tell customers their available number of points
• Use other personal details in friendly ways, such as wishing
them a happy upcoming birthday or anniversary

11. Want all the tools for
omnichannel engagement?
Learn More