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Shareholder meetingjune13
- 1. ©© 2013 Socket Mobile, Inc. All rights reserved.2013 Socket Mobile, Inc. All rights reserved.
Socket Mobile, Inc.
Shareholder Meeting
June 5, 2013
OTC Market: SCKT
- 2. 2Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Introduction
Our focus is enabling mobile worker productivity
We provide key ingredients to mobile business solutions.
- 3. 3Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Business Mobility Market
We operate two parallel but similar businesses today
Handheld Computers
• Windows Embedded Handheld
• Long lifecycle & strong WLAN support
• SDK used by small but active developer
community
Cordless Scanners
• 1st Apple certified scanner to market
• Software Development Kit (SDK) and
community of 500+ developers
- 5. 5Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Cordless Hand Scanner (CHS) Series 7
• Lightest, smallest, and best cordless scanners on the market today
• Single SDK covers full product range AND built‐in camera scanners
• Broad platform and device support
- 6. 6Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
A Complete Family of Apple Certified Scanners
CHS 7XiRxCHS 7Ci
7Ci colors:
CHS 7Mi
CHS 7Di
CHS 7Pi
CHS 7XiCHS 7DiRx
- 7. 7Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS in Retail Point of Sale
The world loves Apple devices and Apple Stores!
• Retailers want to recreate the Apple Store experience with the iPad
• For iOS, the app dictates the scanner choice by embedding support
• Very difficult to displace a supplier after approvals are obtained
• Android growth: 3,200 scanners sold to retail company in Japan
- 8. 8Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS in Retail Point of Sale
Introducing the Spring Color Collection!
Image‐conscious retailers can enhance branding while
interacting with customers on the sales floor!
- 9. 9Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS in Commercial Services
The Smartphone / Tablet ‘tipping point’ is occurring
• Every sales person has a Smartphone / Tablet New AIDC opportunity
• Audit field inventory, verify compliance and enter orders electronically
Many users are new to mobile barcode scanning
• End user wears a “suit or skirt”, uses iPhone / iPad + CHS to collect data
• Software support for multiple Smartphone / Tablet OS is key
- 10. 10Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS in Healthcare
Smartphones and tablets are driving new usage scenarios
• First to market with antimicrobial scanners for healthcare
• Medication dispensing, Equipment inventory, Facilities compliance
• 8% of CHS Developer Community in healthcare
- 11. 11Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS Developer Community
Mobile Applications are Vital
• Boost productivity with customized apps for specific markets
• Socket makes it easy for developers to embed support
• Scanner compensates for inadequate keyboard data entry
• Socket Mobile developer community is 500+ and growing
- 12. 12Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS Developer Community
Commercial
Services
43%
Manufacturing
15%
Retail
19%
Government
5%
Transportation
10%
Healthcare
8%
Note: Some developers work in multiple markets
- 13. 13Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Cordless Scanning Opportunity
• New markets and opportunities driven by Apple and Android
• A few markets are on the verge of disruptive change
• Socket has a unique and exciting opportunity in these markets
- 14. 14Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
SoMo 655 Handheld Computer
- 15. 15Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
SoMo Handheld Opportunity
SoMo 655 Gaining Traction
• Replaces SoMo 650 (sold 60K units) and discontinued HP iPAQ
• Long product lifecycle, strong WLAN support, $500 price point
• Software Developers Kit (50+ sold) enables better application integration
- 16. 16Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
SoMo in Healthcare
• First to market with ultra‐lightweight antimicrobial device for nursing
• Medication administration, Meal planning, Point‐of‐care diagnostics
• 20% of SoMo Developer Community in Healthcare
• Approved by Cerner and Kaiser Permanente
- 17. 17Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
SoMo in Hospitality
• The ideal “Waiter Pad” device for tableside ordering
• Guest access control at events and stadiums
- 19. 19Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Quarterly Financial Results 2012/ Q1 2013
(Amounts in $ millions)
$4.0 $4.0
$2.8 $2.8
$4.3
$0
$3
$5
Q1 Q2 Q3 Q4 Q1
EBITDA Net Profit (Loss)*
-$0.6
-$0.4
-$0.7
-$0.4
$0.3
-$1.5
-$1.0
-$0.5
$0.0
$0.5
Q1 Q2 Q3 Q4 Q1
Revenue
Operating Expenses
*Earnings (loss) before interest, taxes, depreciation and amortization.
2013201220132012
- 20. 20Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
The Past 12 Months: Very Difficult & Exciting
• Market transitions nearly killed us: iOS 6, Windows Embedded 8
• CHS selected by numerous multi‐billion dollar organizations
• Stability in Windows Mobile market Customers return to SoMo
- 21. 21Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Conclusion
• Despite obstacles, we delivered excellent product, reduced
expenses, grew sales, and turned profitable
• After 20 years of hard work, we’re on the verge of overnight
success
• Ready to capitalize on market shifts, and intend to grab
opportunity with both hands
- 23. 23Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
socketmobile.com
@socketmobile sockettalk.
socketmobile.com
youtube.com/
socketmobile
facebook.com/
socketmobile
For more information:
Dave Dunlap
Chief Financial Officer
(510) 933‐3035
dave@socketmobile.com