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©© 2013 Socket Mobile, Inc. All rights reserved.2013 Socket Mobile, Inc. All rights reserved.
Socket Mobile, Inc.
Shareholder Meeting
June 5, 2013
OTC Market: SCKT
2Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Introduction
Our focus is enabling mobile worker productivity
We provide key ingredients to mobile business solutions.
3Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Business Mobility Market
We operate two parallel but similar businesses today
Handheld Computers
• Windows Embedded Handheld
• Long lifecycle & strong WLAN support
• SDK used by small but active developer
community
Cordless Scanners
• 1st Apple certified scanner to market
• Software Development Kit (SDK) and
community of 500+ developers
4Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS Series 7
5Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Cordless Hand Scanner (CHS) Series 7
• Lightest, smallest, and best cordless scanners on the market today
• Single SDK covers full product range AND built‐in camera scanners
• Broad platform and device support
6Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
A Complete Family of Apple Certified Scanners
CHS 7XiRxCHS 7Ci
7Ci colors:
CHS 7Mi
CHS 7Di
CHS 7Pi
CHS 7XiCHS 7DiRx
7Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS in Retail Point of Sale
The world loves Apple devices and Apple Stores!
• Retailers want to recreate the Apple Store experience with the iPad
• For iOS, the app dictates the scanner choice by embedding support
• Very difficult to displace a supplier after approvals are obtained
• Android growth: 3,200 scanners sold to retail company in Japan
8Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS in Retail Point of Sale
Introducing the Spring Color Collection!
Image‐conscious retailers can enhance branding while 
interacting with customers on the sales floor!
9Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS in Commercial Services
The Smartphone / Tablet ‘tipping point’ is occurring
• Every sales person has a Smartphone / Tablet  New AIDC opportunity
• Audit field inventory, verify compliance and enter orders electronically
Many users are new to mobile barcode scanning
• End user wears a “suit or skirt”, uses iPhone / iPad + CHS to collect data
• Software support for multiple Smartphone / Tablet OS is key
10Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS in Healthcare
Smartphones and tablets are driving new usage scenarios
• First to market with antimicrobial scanners for healthcare
• Medication dispensing, Equipment inventory, Facilities compliance
• 8% of CHS Developer Community in healthcare 
11Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS Developer Community
Mobile Applications are Vital
• Boost productivity with customized apps for specific markets
• Socket makes it easy for developers to embed support
• Scanner compensates for inadequate keyboard data entry
• Socket Mobile developer community is 500+ and growing
12Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
CHS Developer Community
Commercial
Services
43%
Manufacturing
15%
Retail
19%
Government
5%
Transportation
10%
Healthcare
8%
Note: Some developers work in multiple markets
13Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Cordless Scanning Opportunity
• New markets and opportunities driven by Apple and Android
• A few markets are on the verge of disruptive change
• Socket has a unique and exciting opportunity in these markets
14Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
SoMo 655 Handheld Computer
15Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
SoMo Handheld Opportunity
SoMo 655 Gaining Traction
• Replaces SoMo 650 (sold 60K units) and discontinued HP iPAQ
• Long product lifecycle, strong WLAN support, $500 price point
• Software Developers Kit (50+ sold) enables better application integration
16Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
SoMo in Healthcare
• First to market with ultra‐lightweight antimicrobial device for nursing
• Medication administration, Meal planning, Point‐of‐care diagnostics
• 20% of SoMo Developer Community in Healthcare
• Approved by Cerner and Kaiser Permanente
17Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
SoMo in Hospitality
• The ideal “Waiter Pad” device for tableside ordering
• Guest access control at events and stadiums
18Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Financial Results
19Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Quarterly Financial Results 2012/ Q1 2013
(Amounts in $ millions)
$4.0 $4.0
$2.8 $2.8
$4.3
$0
$3
$5
Q1 Q2 Q3 Q4 Q1
EBITDA Net Profit (Loss)*  
-$0.6
-$0.4
-$0.7
-$0.4
$0.3
-$1.5
-$1.0
-$0.5
$0.0
$0.5
Q1 Q2 Q3 Q4 Q1
Revenue
Operating Expenses
*Earnings (loss) before interest, taxes, depreciation and amortization. 
2013201220132012
20Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
The Past 12 Months: Very Difficult & Exciting
• Market transitions nearly killed us:  iOS 6,  Windows Embedded 8
• CHS selected by numerous multi‐billion dollar organizations 
• Stability in Windows Mobile market  Customers return to SoMo
21Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Conclusion
• Despite obstacles,  we delivered excellent product, reduced 
expenses, grew sales, and turned profitable
• After 20 years of hard work, we’re on the verge of overnight 
success
• Ready to capitalize on market shifts, and intend to grab 
opportunity with both hands
22Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
Thank You!
Questions?
23Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential
socketmobile.com
@socketmobile sockettalk.
socketmobile.com
youtube.com/
socketmobile
facebook.com/
socketmobile
For more information:
Dave Dunlap
Chief Financial Officer
(510) 933‐3035
dave@socketmobile.com

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Shareholder meetingjune13

  • 1. ©© 2013 Socket Mobile, Inc. All rights reserved.2013 Socket Mobile, Inc. All rights reserved. Socket Mobile, Inc. Shareholder Meeting June 5, 2013 OTC Market: SCKT
  • 2. 2Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential Introduction Our focus is enabling mobile worker productivity We provide key ingredients to mobile business solutions.
  • 3. 3Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential Business Mobility Market We operate two parallel but similar businesses today Handheld Computers • Windows Embedded Handheld • Long lifecycle & strong WLAN support • SDK used by small but active developer community Cordless Scanners • 1st Apple certified scanner to market • Software Development Kit (SDK) and community of 500+ developers
  • 4. 4Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential CHS Series 7
  • 5. 5Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential Cordless Hand Scanner (CHS) Series 7 • Lightest, smallest, and best cordless scanners on the market today • Single SDK covers full product range AND built‐in camera scanners • Broad platform and device support
  • 6. 6Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential A Complete Family of Apple Certified Scanners CHS 7XiRxCHS 7Ci 7Ci colors: CHS 7Mi CHS 7Di CHS 7Pi CHS 7XiCHS 7DiRx
  • 7. 7Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential CHS in Retail Point of Sale The world loves Apple devices and Apple Stores! • Retailers want to recreate the Apple Store experience with the iPad • For iOS, the app dictates the scanner choice by embedding support • Very difficult to displace a supplier after approvals are obtained • Android growth: 3,200 scanners sold to retail company in Japan
  • 8. 8Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential CHS in Retail Point of Sale Introducing the Spring Color Collection! Image‐conscious retailers can enhance branding while  interacting with customers on the sales floor!
  • 9. 9Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential CHS in Commercial Services The Smartphone / Tablet ‘tipping point’ is occurring • Every sales person has a Smartphone / Tablet  New AIDC opportunity • Audit field inventory, verify compliance and enter orders electronically Many users are new to mobile barcode scanning • End user wears a “suit or skirt”, uses iPhone / iPad + CHS to collect data • Software support for multiple Smartphone / Tablet OS is key
  • 10. 10Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential CHS in Healthcare Smartphones and tablets are driving new usage scenarios • First to market with antimicrobial scanners for healthcare • Medication dispensing, Equipment inventory, Facilities compliance • 8% of CHS Developer Community in healthcare 
  • 11. 11Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential CHS Developer Community Mobile Applications are Vital • Boost productivity with customized apps for specific markets • Socket makes it easy for developers to embed support • Scanner compensates for inadequate keyboard data entry • Socket Mobile developer community is 500+ and growing
  • 12. 12Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential CHS Developer Community Commercial Services 43% Manufacturing 15% Retail 19% Government 5% Transportation 10% Healthcare 8% Note: Some developers work in multiple markets
  • 13. 13Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential Cordless Scanning Opportunity • New markets and opportunities driven by Apple and Android • A few markets are on the verge of disruptive change • Socket has a unique and exciting opportunity in these markets
  • 14. 14Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential SoMo 655 Handheld Computer
  • 15. 15Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential SoMo Handheld Opportunity SoMo 655 Gaining Traction • Replaces SoMo 650 (sold 60K units) and discontinued HP iPAQ • Long product lifecycle, strong WLAN support, $500 price point • Software Developers Kit (50+ sold) enables better application integration
  • 16. 16Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential SoMo in Healthcare • First to market with ultra‐lightweight antimicrobial device for nursing • Medication administration, Meal planning, Point‐of‐care diagnostics • 20% of SoMo Developer Community in Healthcare • Approved by Cerner and Kaiser Permanente
  • 17. 17Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential SoMo in Hospitality • The ideal “Waiter Pad” device for tableside ordering • Guest access control at events and stadiums
  • 18. 18Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential Financial Results
  • 19. 19Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential Quarterly Financial Results 2012/ Q1 2013 (Amounts in $ millions) $4.0 $4.0 $2.8 $2.8 $4.3 $0 $3 $5 Q1 Q2 Q3 Q4 Q1 EBITDA Net Profit (Loss)*   -$0.6 -$0.4 -$0.7 -$0.4 $0.3 -$1.5 -$1.0 -$0.5 $0.0 $0.5 Q1 Q2 Q3 Q4 Q1 Revenue Operating Expenses *Earnings (loss) before interest, taxes, depreciation and amortization.  2013201220132012
  • 20. 20Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential The Past 12 Months: Very Difficult & Exciting • Market transitions nearly killed us:  iOS 6,  Windows Embedded 8 • CHS selected by numerous multi‐billion dollar organizations  • Stability in Windows Mobile market  Customers return to SoMo
  • 21. 21Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential Conclusion • Despite obstacles,  we delivered excellent product, reduced  expenses, grew sales, and turned profitable • After 20 years of hard work, we’re on the verge of overnight  success • Ready to capitalize on market shifts, and intend to grab  opportunity with both hands
  • 22. 22Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential Thank You! Questions?
  • 23. 23Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential socketmobile.com @socketmobile sockettalk. socketmobile.com youtube.com/ socketmobile facebook.com/ socketmobile For more information: Dave Dunlap Chief Financial Officer (510) 933‐3035 dave@socketmobile.com