1. Presented by Kaushik Pal Google Instant - Potential Impact on SEM and SEO

2. Google Instant – search @ speed of typing

11. Google Instant is ultimately a user experience innovation. Google has not adjusted the methodology for calculating quality score and ad rank, or the rule around match types and negative keywords. At this time, it doesn’t look like Google Instant will have any impact for the ranking of organic search results. How does it affect the Search Marketer? …. continued

19. Google Suggest will be critical for keyword expansion. – Search marketers should identify these suggested alternatives across top geographies, and track them for increases in impressions. Also for keyword expansion and negatives. Impact on SEM ….continued

22. Google Instant is a game-changing innovation, with the potential to fundamentally alter search behavior. More in coming times …