If you own an e-commerce business, you are already aware of the
mobile-first strategies adopted around the world. Mobile
applications have gained popularity in recent years. Mobile-first
strategies owe it to the traction towards mobile apps.
Mobile applications have unique features that make e-commerce
experience more enhanced. In recent years, mobile commerce has
gained attention. In the US, there will be more than 187.5 million
mobile users that will buy through their smartphones. This
number will stay at 167.77 million at the end of 2020. There are
60.9% of mobile buyers in the US from their total population.
It is quite clear that M-commerce or mobile commerce can lift
your e-commerce business. Let’s discover some more such
reasons to go for a mobile application to enhance your e-
1. App-First Monopoly
Mobile apps are preferred over web browsing on a smartphone.
There are several reasons behind it. Especially, in the e-
commerce industry, product descriptions, product galleries need
extensive layouts. While websites need to be responsive to meet
the mobile screen’s viewing requirements, apps have them in-
With 90% of time spent on mobile apps on a smartphone,
ignoring the apps is not an option. Mobile applications certainly
hold a monopoly with such usage time on any smartphone.
2. Mobile App Marketing
Mobile app marketing is one of the most profitable channels for
marketers. Last, year marketers all over the world spent more
than $190 billion on mobile ads. It is one of the best channels for
marketing your e-commerce products.
It is such a huge platform that Facebook’s 92% of ad revenues
came from mobile in 2019. There is a myriad of mobile app ads
that used by marketers. Mobile ads are mostly used for in-app
purchases or even in games.
3. Bolstering Value
Mobile apps can increase bolster values among consumers.
Consumer support can infuse value in consumers and boost
association. Customers will recommend your products and
services better with good consumer support. Mobile apps can
help e-commerce companies create better feedback and
consumer support systems.
One of the innovations that mobile app development has
integrated into e-commerce is the use of chatbots. There will be
more than 2.14 billion digital buyers by the end of 2021. It is a
huge number and catering to after-sales support needs extensive
Chatbot integrations into mobile apps can help e-commerce
achieve better consumer retention. Almost 90% of companies
believe that chatbots can resolve consumer problems faster.
Mobile apps can integrate chatbots in the app architecture to
create potential interactive features for consumers.
4. Cart Abandonment
Cart abandonment is a huge problem in e-commerce. It refers to
the problem of consumers leaving the cart after adding products
they like. Cart abandonment rate can be calculated with the
On average there is more than 60% of cart abandonment rate
among e-commerce giants. The rate can be reduced by effective
cart checkout process integration into the e-commerce websites.
Though through mobile applications it can be easily integrated.
With mobile apps, push notifications can be leveraged to
remarket the products. It can easily remind users of the items in
the cart. This can certainly help reduce the cart abandonment
issues to a certain extent.
5. Responsive Approach
Websites are often slow on loading and this is where mobile
applications can change the approach. Whether an e-commerce
business goes for an android app or an iOS app, responsiveness is
higher in mobile apps. Websites that are opened on mobile need
to be highly responsive as the screen orientations demands for it.
But, technological barriers can’t let any e-commerce business to
hamper the revenues. Surveys suggest that 90% of consumers
never return to a slow website. So, hiring an android app
development company for the e-commerce android app is not a
6. Convenience Factor
Integrations of different convenient features like location, camera,
and others to help consumers get better to hold on local products is
essential. Most of the mobile applications provide access to a user’s
camera, GPS, and other important data to the e-commerce
It is quite important to firms for offering location-based services. It
also helps them to gauge the preferences of users based on their
demographics. E-commerce apps can access such data, analyze
them, and offer recommendations with innovative technologies.
Integrations with the Internet of Things and other Artificial
Intelligence technologies can help create better products and
The most important bottom line in business is revenues and sales.
In e-commerce, Revenues largely depend on conversions. Many
corporates are now looking towards India as a potential e-
commerce market. Many companies are looking to hire android
developers India for e-commerce apps.
Converting a potential lead into sales can be a tad difficult but, not
with mobile apps. Mobile applications can help e-commerce firms
achieve relevant data from consumers. They can use this data to
offer products and services with better strategies.
Mobile applications have an excellent way of showcasing e-
commerce products. Through product videos, zoomed image
features, and others help consumers understand products well.
While effective cart integrations and faster checkouts keep
consumers engaged. With more advanced online payment
integrations, the e-commerce platforms are getting more
exposure through apps.
Mobile applications are not only good convertor of sales, but they
are also good traffic generators. In the current scenario, mobile
apps have the potential to generate more traffic than websites. E-
commerce platforms should utilize such apps to create more leads
and convert them to grow higher.
There are over 7.7 billion internet users today. So, the number of
digital buyers is going higher and higher. As an e-commerce
platform, if you are not leveraging mobile apps to convert these
buyers into potential consumers than its a mistake.
So, plan your mobile app development for e-commerce mobile
apps and create better opportunities. Unleash the technological
advancement of mobile technologies onto e-commerce platforms
and see better conversions. Reduce your cart abandonment rates
and achieve more revenues to stay afloat amidst a crisis in the
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