Scaling Organic Search: The Business of SEO
Presented by: Seth Besmertnik, CEO, Conductor Thursday, October 28, 2010 MarketingCloud Seth's presentation explained how to identify where you are in your SEO maturity and how to advance to the final stage goals of scalability, sustainability, visibility and profitability. SEO Maturity Assessment Evaluates your SEO strength across 4 key areas: Strategy & Buy-in Process Definition, Automation, & Systems Keyword Management Results, Reporting & Metrics SEO Maturity Cycle Worksheet Helps you quickly see where you stand and where you need focus in the 5 stages of SEO maturity. 4Q Share of Search Report Template Illustrates your progress against competitors by graphing each of your domains' visibility for your most important keywords over four quarters. SEO Performance Profiler Automatically sorts your keyword portfolio into 5 Visibility Zones based on their click through rates. SEO ROI Calculator Calculates return on total SEO investment for B2C, B2B and Publisher business types. To download the resources above please visit: http://www.conductor.com/resource-center/presentations/scaling-organic-search-business-seo-marketing-cloud
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Scaling Organic Search: The Business of SEO
- 1. Scaling Organic Search The Business of SEO conductor.com/marketing-cloud
- 2. Market evolution 2005 - present Major Opportunity PPC SEO Tried SEO, Recession – SEO as the next Marginal Success The Rise of Paid maxed out paid major frontier Search – companies focused hard here conductor.com/marketing-cloud
- 3. 3.Measure 2.Invest 4.Scale 1.Try 5.Compete conductor.com/marketing-cloud
- 4. Five Stage of SEO Maturity conductor.com/marketing-cloud
- 5. Five Stage of SEO Maturity conductor.com/marketing-cloud
- 6. Budget Strategy Striking Distance 92% of traffic comes from page 1 Metrics conductor.com/marketing-cloud
- 8. Five Stage of SEO Maturity conductor.com/marketing-cloud
- 9. Budget Strategy Expand Keyword Expansion Metrics conductor.com/marketing-cloud
- 11. Five Stage of SEO Maturity conductor.com/marketing-cloud
- 12. THE BOSS WANTS TO SEE ROI conductor.com/marketing-cloud
- 13. Be b u s c om e ine a ss g uy conductor.com/marketing-cloud
- 14. Budget Strategy Tie SEO Metrics to Business Metrics Warning! Measure now or lose investment Metrics conductor.com/marketing-cloud
- 15. Five Stage of SEO Maturity conductor.com/marketing-cloud
- 16. Budget Strategy Organize and Prioritize Make all keywords winners Metrics conductor.com/marketing-cloud
- 17. BUILD AN SEO TEAM I’m the I’m the Strategist/ Project Analyst Manager I’m the I’m the Link Content Builder Writer I’m the Keyword Jockey conductor.com/marketing-cloud
- 18. Five Stage of SEO Maturity conductor.com/marketing-cloud
- 19. Budget Strategy CRUSH THE COMPETITION SEO is a Zero Sum Game Metrics conductor.com/marketing-cloud
- 20. Create Internal Competition conductor.com/marketing-cloud
- 21. Download Today's Presentation From conductor.com/marketing-cloud Got a Question? Twitter @conductor conductor.com/marketing-cloud