Confianzys Consulting is a Product Management Consulting company in Bangalore and founded in 2008. It has helped companies in areas like institutionalizing Product Management, focusing on Consumer problem, aligning the business, market and product strategy, functioning as the Product Management team, and more. For more details, please refer to the presentation

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The Product Business: Getting Real
How Confianzys can help launch a market-driven Product?
Confianzys Consulting, Bangalore, India

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Confianzys Consulting
Background
Mission
Clients
Five year old Innovation and Product Management consulting entity
started by a bunch of passionate product professionals who felt that
the Indian ecosystem lacked the strong ‘Product Management’
discipline needed to deliver successful products from India
To help Product Companies conceive Market Driven breakthrough
Products and achieve global scale
• More than 75 clients
• MNC product companies, Large IT majors (platforms/ products),
Growth stage companies and Start-ups

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Our Interventions

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Our Interventions

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Case In Point - 1
Client Background
•Leading global provider of solutions for the pay television industry
•Delivers a unique viewing experience to their subscribers—anytime, anywhere on any device
•High volume clients in the Pay-TV domain; helps providers to monetize their services
Business Challenges
•Transitioning from a predominantly services company mindset to a product mindset to enhance
revenue/ profits from their strong Intellectual property assets
•Secure leading market share in growth markets driven by the digitization of the cable industry
Confianzys Value Interventions
•Roadmap for IP monetization
•Product Management Performance Process to help review progress / measure performance
•Institutionalize the Product Management competencies for a select group of PM practitioners
Value Delivered
•Institutionalized product management function and discipline including Flow Model Implementation
•Role – Goal clarity for the function and for the employees
•Optimized product portfolio
•Helped in new product introduction for the growth market

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Case In Point - 2
Client Background
•Hybrid Product / Services entity focused on e-Payments
•Government, Telecom, Banking verticals, regulatory driven
•High Value / Volume transactions, including complex reconciliation / settlements
Business Challenges
•Manage diverse Product versions for different Industries / Customers, Swiss knife approach with
many features rolled into the core product
•Ad-hoc Market requirements, diffused Positioning & no product marketing function
Confianzys Value Interventions
•Product Management Function & redefined roles / goals & built skills / competencies
•VOC and MR, mandatory for all releases, including minor
•Industry wise Market Plan, Positioning & Value Messages construct
•Product Roadmaps review
Value Delivered
•Structured & Validated Market Requirements helped reduce number of releases / updates in a year
•Newly setup Product Marketing function helped spot market opportunities early and build pipeline
•Sales cycles reduced by 20% across all geographies

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Why Confianzys?
 Specialty Product Management
consulting / intervention firm
working with “Technology Product
companies”
 Exclusive partnership with M/s
Blackblot™ and licensed to
implement the SPM PMTK ™
process and methodology
 Helped product companies from
idea-to- monetization cycles
 Engages with clients to ensure post
implementation “benefits
realization” with focused
performance reviews and
interventions

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Contact Us
For any queries, please contact us:
engage@confianzys.com
91 80 4084 7500 / 91 99450 67606
www.confianzys.com
You can also connect with us on:
www.confianzys.com/blog/
http://www.facebook.com/Confianzys
http://twitter.com/confianzys
http://www.linkedin.com/company/confianzys-consulting-pvt-ltd