Ponencia impartida por Hans Embacher, Gerente de la asociación Farm & Holidays de Austria, con el título "La contribución de Farm & Holidays Austria a un turismo más sostenible" dentro de la mesa redonda sobre turismo de naturaleza que tuvo lugar durante el IV Congreso Internacional de Turismo Rural Reyno de Navarra en Pamplona en febrero de 2013

1. Contributions of farm holidays in
Austria towards a more sustainable
tourism
Presentation at the Internat. Congress on Rural Tourism of Navarre
Kingdom, Spain. Pamplona, Feb. 21, 2013.
Hans Embacher
Austrian Farm Holidays Association
Gabelsbergerstraße 19
A-5020 Salzburg
h.embacher@farmholidays.com

2. Farm Holidays in Austria - Economic scale
(source: Statistik Austria, agricultural statistics 2000)
Austria: 9.900 farm holidays enterprises
114.000 tourist beds in rooms and/or appartements
A: 1/9 of total Austrian tourist bed-supply is on farms
Daily expenditure of farm holiday-visitors in the rural space:
app. 1.000 Mio € per annum

3. Elements of sustainability
• Ecological sustainability

5. www.farmholidays.com

16. Elements of sustainability
• Ecological sustainability
• Social sustainability

21. Elements of sustainability
• Ecological sustainability
• Social sustainability
• Economic sustainability

24. Farm holidays contribute towards
sustainability
• Attractive & valuable part of Austrian holiday product
Get to know the country and meet local people
• Contribution to secure income of farming families
sound source of income for small family farms
• Link tourism - agriculture
good cooperation for both of existential importance
• Contribution towards a sustainable tourism
development
naturally developped, regional offer without much built infrastructure
• Valuable source of information and education
direct, personal contact to farming life, to the source of our food

35. Marketing of farming produce
via farm holidays
Total turnover of app. € 500 mio. on the holiday farms
(tourist spent)
Farm Holidays: 2 mio. consumers spend holidays
with producers
Transparent production (on the farm)

38. Cooperation with Austrian
NTO
Schaltplan Printanzeige:
Süddeutsche Zeitung Magazin / 5.6.2009
Welt am Sonntag Icon / 29.3.2009
Welt am Sonntag Icon / 26.7.2009
Zeit-Magazin LEBEN / 6.8.2009
Handelsblatt / 15.5.2009
Reichweite: ca. 32 Millionen Leser

40. We could not have this holiday-offer,
if we were not farmers.
And we could not be farmers as we are,
If we did not have this holiday-offer!
Alois Gaderer, past president,
Austrian Farm Holidays Association

41. Thank you for your attention!