Ponencia de Hans Dominicus, (CELTH Netherlands - Centro holandés de Expertos en turismo y ocio) sobre la próxima adaptación y las limitaciones de Turismo Rural. Los permanentes cambios y como debemos actuar frente a ellos (“estrategias para la gestión del cambio”)

1. ..

2. BUENOS TARDES

3. Hans Dominicus,
Managing director
The Challenge of Change

4. The Challenge of Change
.

5. Change happens .....

6. 3 main trends of change
• Urbanisation
• Communication (techology)
• Travel

7. Steve Jobs

8. The biggest challenge for
management ?

9.  Creating New Turnover
 Growing Existing Turnover

10. How to do that ?

11. By creating and innovating
added value

20. Added Value
=
Meaning
(both functional and emotional)

22. How to Create and
Innovate Added
Value?

23. Great
companies
are built on
great insights
Larry Ellison
(Oracle)

24. A
B

26. Are there any laws in creating and
innovating added value?

27. 1. Added Value creation has a
strong influence
on the behavior of
consumers

28. 2. Added Value creation has a
strong influence
on the behavior of
producers

29. BIG CHANGES SUPPLIER
Kleine gedragsverandering Aanbieder
BIGCHANGESCONSUMER
SMALL CHANGES SUPPLIER
SMALLCHANGESCONSUMER

30. STRATEGIC RADICAL
BIGSMART
Added Value Innovation
BIG CHANGES SUPPLIERSMALLCHANGESCONSUMER
SMALL CHANGES SUPPLIER
BIGCHANGESCONSUMER

31. Kleine gedragsverandering Aanbieder
RADICAL

32. Total
New
Market

41. Radical
Kleine gedragsverandering Aanbieder
BIG

42. New
Market
Segment
Total
New
Market

43. Markets always divide in to
New Categories

44. Mainframe
Mini computer
Personal Computer
Game Computer
Workstation
Laptop
Handheld
Tablet PC

47. The law of dividing
“ Markets always divide into new
categories.”

51. The essence of
value creation is
the development
of new categories

58. Innovation
becomes more
and more a battle
of categories

59. A strong market
leader
A strong
categorie
Innovation and loyalty
Branding

62. RADICAL
BIGSMART

63. New
Segmeny
Total
New
Market
Market
Share

66. Kleine gedragsverandering Aanbieder
STRATEGIC
RADICAL
BIGSMART

67. New
category
Totally
New
market
Market
share
New
rules

70. Is there a proces that stimulates
the finding of New Insights ?

71. The Connected
Enterprise

72. Connectivity
Brand
creation
Brand
activation
Insights
Concepts
Value Innovation

73. Better Connected
Superior Information
Better Insights
Better Ideas

74. SEEING
WHAT’S
HAPPENING
BEFORE
IT HAPPENS

77. Customer journey becomes less linear and more a-synchronic

78. Co-creation

79. Breaking the rules

80. What are the conventions in your market ?

81. You have to break the rules

82. Hotels have a lobby and a bar

85. Don’t forget ……..
Big Data ≠ Insight

88. Trace behaviour, not only intention

91. I wish you a challenging future….