2. Foursquare
• Loca>on‐based social networking website/app
• Created in 2009
• As of June 2011, approx 10 million users
• Game, recommenda>on system, social media
marke>ng tool
• Me: interest in how physical places acquire a digital
layer. Regular Foursquare user. Since June 2011
monitoring certain loca>ons to gather informa>on on
what digital ac>vity becomes associated to certain
places. Looking predominantly at the Limerick Area