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Simon Putzer        Enterprise Sales Managersputzer@exacttarget.com / @SimonPutzerET                        #ETSFF
Weltweit führender SaaS Anbieter für Cross-Channelinteractive Marketing-Lösungen••                                 aLea• •...
11 billion+     300+ 200+         250 million+
www.exacttarget.com/sff
MARKETERS    SAHEN   FRÜHER    SO AUS
1. CREATIVE
HEUTZUTAGE     SEHEN MARKETERS  MANCHMAL        SO       AUS
1. KREATION2. TECHNOLOGIE 3. PUBLIKUM
2. TECHNOLOGIE
Apps/Push NotificationsTHE MARKETING (R)EVOLUTION                             Mobile Email                                ...
FOSSILES MARKETING
3. PUBLIKUM
ERNEUERBARES MARKETING
Um durch dasGrundrauschen, dassdurch Kommunikationanderer Marken unddie Explosion derKanäle entsteht, zudringen, müssen wi...
EMAIL SUBSCRIBERS93% ARE SUBSCRIBERS
“Today, if you wantto drive retention and repeat usage, there          isnt     a better way        to do it     than emai...
“In an ironic twist offate, it turns out that   email is social   media’s secret       weapon.”       -- Fred Wilson      ...
EXKLUSIVITÄTZUSTELLBARKEIT   RELEVANZ   CONTENT
FACEBOOKFANS   45+% SIND FANS
VERBINDUNGENSELBSTDARSTELLUNG  UNTERHALTUNG    ENTDECKEN
TWITTER          FOLLOWERS7+% ARE FOLLOWERS
MISSVERSTANDENE   ERWARTUNGEN
“ TWITTER IST MEINEVERBINDUNG ZU MENSCHEN,MIT DENEN ICH WÜNSCHTEZUR SCHULE GEGANGEN ZUSEIN;FACEBOOK DIE VERBINDUNGZU MENSC...
ZUGANG  EINFLUSSINFORMATIONVIELSEITGKEIT
SFFs SINDUNTERNEHMENS-/VERMÖGENS-WERTE
BEZIEHUNGEN MÜSSENGEPFLEGT …..
…GESCHÜTZT... SFFs ARE THE HEART OF      SOCIAL MEDIA
…UNDVERSTANDENWERDEN SFFs ARE THE HEART OF      SOCIAL MEDIA
SFFs SIND DAS HERZSTÜCK   VON SOCIAL MEDIA
SFFs SIND SCHNELL   ABGELENKT
…ENGAGEMENTZÄHLT
WIR SOLLTEN NICHTVERGESSEN!WENN ES NICHT SOCIAL IST,
“ Ich erwarte vonetablierten Markeneinfach erkennbareFeatures, die in allenKanäle übertragenwerden undwiedererkennbarsind“
ES IST DAS PUBLIKUM DASUNSERE MARKEN ANTREIBT
Simon Putzer                                  Enterprise Sales Manager                          sputzer@exacttarget.com / ...
Subscribers, Fans and Followers
Subscribers, Fans and Followers
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Subscribers, Fans and Followers
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Subscribers, Fans and Followers

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Email-Expo 2012
Subscribers, Fans and Followers

Simon Putzer, Enterprise Sales Manager, Exacttarget
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/

Publié dans : Technologie
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Subscribers, Fans and Followers

  1. 1. Simon Putzer Enterprise Sales Managersputzer@exacttarget.com / @SimonPutzerET #ETSFF
  2. 2. Weltweit führender SaaS Anbieter für Cross-Channelinteractive Marketing-Lösungen••  aLea• ••  e aLL   d r LL
  3. 3. 11 billion+ 300+ 200+ 250 million+
  4. 4. www.exacttarget.com/sff
  5. 5. MARKETERS SAHEN FRÜHER SO AUS
  6. 6. 1. CREATIVE
  7. 7. HEUTZUTAGE SEHEN MARKETERS MANCHMAL SO AUS
  8. 8. 1. KREATION2. TECHNOLOGIE 3. PUBLIKUM
  9. 9. 2. TECHNOLOGIE
  10. 10. Apps/Push NotificationsTHE MARKETING (R)EVOLUTION Mobile Email SMS Group Texting Social DM Voice Marketing Mobile Email IM IM IM SMS + MMS Email Email Email IM Events Events Events Events Email Direct Mail Direct Mail Direct Mail Direct Mail Events Direct Mail Telephone Telephone Telephone Telephone Telephone <1990 1990s 1999 2000s 2012 TV TV TV TV TV Radio Radio Radio Radio Radio Print Print Print Print Print Display Display Display Display Display Website Cable TV Website Website Search Online Display Website Search Search Paid Search Search Online Display Online Display Landing Pages Online Display Paid Search Paid Search Microsites Online Video Landing Pages Landing Pages Affiliate Marketing Microsites Microsites Webinars Online Video Online Video Blogs/ RSS Webinars Affiliate Marketing Podcasts Contextual Affiliate Marketing Webinars Wikis Blogs Social Networks RSS Mobile Web Podcasts Behavioral Social Media & Ads Contextual Virtual Worlds Wikis Widgets Social Networks Twitter Mobile Apps Mobile Web Geolocation Virtual Events
  11. 11. FOSSILES MARKETING
  12. 12. 3. PUBLIKUM
  13. 13. ERNEUERBARES MARKETING
  14. 14. Um durch dasGrundrauschen, dassdurch Kommunikationanderer Marken unddie Explosion derKanäle entsteht, zudringen, müssen wirverstehen wasKonsumenten motiviertund aktiviert.
  15. 15. EMAIL SUBSCRIBERS93% ARE SUBSCRIBERS
  16. 16. “Today, if you wantto drive retention and repeat usage, there isnt a better way to do it than email.”
  17. 17. “In an ironic twist offate, it turns out that email is social media’s secret weapon.” -- Fred Wilson AVC.com
  18. 18. EXKLUSIVITÄTZUSTELLBARKEIT RELEVANZ CONTENT
  19. 19. FACEBOOKFANS 45+% SIND FANS
  20. 20. VERBINDUNGENSELBSTDARSTELLUNG UNTERHALTUNG ENTDECKEN
  21. 21. TWITTER FOLLOWERS7+% ARE FOLLOWERS
  22. 22. MISSVERSTANDENE ERWARTUNGEN
  23. 23. “ TWITTER IST MEINEVERBINDUNG ZU MENSCHEN,MIT DENEN ICH WÜNSCHTEZUR SCHULE GEGANGEN ZUSEIN;FACEBOOK DIE VERBINDUNGZU MENSCHEN MIT DENEN ICHUNGLÜCKLICHERWEISE ZURSCHULE GEGANGEN BIN”
  24. 24. ZUGANG EINFLUSSINFORMATIONVIELSEITGKEIT
  25. 25. SFFs SINDUNTERNEHMENS-/VERMÖGENS-WERTE
  26. 26. BEZIEHUNGEN MÜSSENGEPFLEGT …..
  27. 27. …GESCHÜTZT... SFFs ARE THE HEART OF SOCIAL MEDIA
  28. 28. …UNDVERSTANDENWERDEN SFFs ARE THE HEART OF SOCIAL MEDIA
  29. 29. SFFs SIND DAS HERZSTÜCK VON SOCIAL MEDIA
  30. 30. SFFs SIND SCHNELL ABGELENKT
  31. 31. …ENGAGEMENTZÄHLT
  32. 32. WIR SOLLTEN NICHTVERGESSEN!WENN ES NICHT SOCIAL IST,
  33. 33. “ Ich erwarte vonetablierten Markeneinfach erkennbareFeatures, die in allenKanäle übertragenwerden undwiedererkennbarsind“
  34. 34. ES IST DAS PUBLIKUM DASUNSERE MARKEN ANTREIBT
  35. 35. Simon Putzer Enterprise Sales Manager sputzer@exacttarget.com / @SimonPutzerET #ETSFFDIESEN VORTRAG UND DIE SFF REPORTS BEKOMMEN SIEALS USB-STICK AUF UNSEREM MESSESTAND D19

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