3. Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413
National Broadband Network
= NBN
• High speed internet
• Faster than we can imagine
• Changing the landscape -
• Not just with digital fibre
but with digital
opportunities
Key enabler for many economic, social, technological and
environmental developments (Bowles, 2011)
4. Super-fast internet
from 100 megabits per second to a
peak speed of one gigabit per second*
National Broadband Network = NBN
* NBN Co Ltd, 2010, Corporate Plan 2011-2013
speedtest.net
6. Internet is already a game changer
Broken Business
Models:
- Music Industry,
publishing, media
From Push to Pull
From one to many to
many to many
New ways of working:
- Collaborative/Co-optition
- Open, personalised
- Give to get (FB, TW, Gmail)
The new digital economy
will have an impact on all
Australian industries and
will require every business,
community organisation
and government
department
to be NBN-ready
(Bowles, 2011)
8. Digital Presence:
• Website – DIY, free/paid,
self-hosted
• Social media - Facebook,
Twitter, YouTube, Google+
Pinterest etc
• Online Ads - Google,
Facebook, LinkedIn
• QR codes & Augmented
Reality - Aurasma
Getting your NFP business ready for the NBN
Image: QR-ing it Everywhere - Make up - http://www.flickr.com/photos/77018488@N03/7307320654/in/photostream - Aurasma - http://www.youtube.com/watch?v=GBKy-hSedg8
9. Digital Presence:
• Search Engine
Optimisation (SEO) - Tags,
Keywords, Meta-data
• Google Analytics
• Google Alerts
Getting your NFP business ready for the NBN
Image: 'Google Main Search' - http://www.flickr.com/photos/22127803@N02/5267464508
10. Digital Customer Support:
• Apps
• Real time support
• Google+ Hangouts & Skype
Getting your NFP business ready for the NBN
Image: Online Support - http://www.flickr.com/photos/77018488@N03/8143741907/
11. Image: 'Tada!' - http://www.flickr.com/photos/73282154@N08/6686839137 - Maker-Bot - Adelaide Mini-Maker Faire - http://www.flickr.com/photos/77018488@N03/8632015521
Digital Marketplace:
• Digitalisation of
products/services - 3D printing,
eBooks, iTunes
• Booking online - AusPost
Passports, Qld Hairdresser, Doctor’s
Surgery, Eventbrite
• Reminding customers – SMS
• Digital reporting – mobile device
forms, interactive PDFs, live electronic
signatures
Getting your NFP business ready for the NBN
12. Digital finance:
• Online stores /Payments-
eCommerce, PayPal, eBay
• Mobile phone payments –
CommBank’s Ka-ching, PayPal
Here
• Crowd sourcing finances –
KickStarters, micro-loans, peer-
to-peer lending
Getting your NFP business ready for the NBN
Image: PayPal - https://www.paypal.com/webapps/mpp/credit-card-reader
13. Digital Infrastructure:
• ‘Cloud’ storage - Software as a
service (SaaS), Dropbox, Evernote
• Mobile devices and BYODs
• Virtual servers and desktops
Getting your NFP business ready for the NBN
Image: 'What Type of Cloud?: Private, Public or+Hybrid?' - http://www.flickr.com/photos/26072489@N08/5332731617
14. Digital Infrastructure:
• Open source vs proprietary
• Interoperability
• Web accessibility
• User interface & experience
Getting your NFP business ready for the NBN
Image: 'Interopérabilité @ J&Bisc family' - http://www.flickr.com/photos/11445550@N00/2456767724
15. Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846
Digital Policies/Legal considerations:
• HR
• ICT
• IP/Copyright/Creative
Commons
• Digital sovereignty
• Moral rights
• Spam
• Privacy
• Social media
Getting your NFP business ready for the NBN
17. Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879
In order for Australia to fully leverage the
economic, social and environmental benefits of
the NBN, every Australian will need to improve
their information and communication
technology (ICT) skills (Bowles, 2011)
18. Digital Workforce/Support:
• digital literacy
• HR policies
• tele-work
• micro-work
Getting your NFP business ready for the NBN
Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668
“NBN-enabled telework may create 25,000 additional jobs in full-
time equivalent terms by 2020-21. Around 10,000 of these jobs will
be created in regional Australia”
NBN enabled telework: The economic and social impact on labour force participation, March 2013
http://apo.org.au/research/nbn-enabled-telework-economic-and-social-impact-labour-force-participation
20. Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
Develop an eBusiness Strategy/Action
Plan:
• Link to Business Plan/Strategic
Goals
• Input from stakeholders
• Communicate to stakeholders
• Resourcing
• Risk management
• Benchmarking - data analytics
• Monitoring and review triggers
• Evaluate
Develop a digital roadmap
21. Image: 'Gary Hamel: Open source is one of+the+greatest+management+innovations+of+the+21st+century' - http://www.flickr.com/photos/47691521@N07/4371000486
Supporting a culture of
innovation:
• PD
• Performance Plans
• Collaborative learning and
rewards
• Room to make mistakes and
test new ideas
• Workforce development plan
Develop a digital roadmap
