#CU12: Search engine and website optimisation - Increasing awareness, engagement and donations - Benjamin mangold at Connecting Up 2012
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#CU12: Search engine and website optimisation - Increasing awareness, engagement and donations - Benjamin mangold at Connecting Up 2012
- 1. Search Engine and Website Optimisation lovesdata.com/connectingup
- 2. Increasing Awareness, Engagement and Donations lovesdata.com/connectingup
- 3. Agenda ‣ What is SEO? ‣ SEO fundamentals ‣ Common pitfalls ‣ Conversion testing ‣ Case study ‣ Q+A lovesdata.com/connectingup
- 4. TM TM TM TM TM TM TM lovesdata.com/connectingup
- 5. What is Search Engine Optimisation (SEO)? lovesdata.com/connectingup
- 8. Source: StatCounter, January to March 2012 4.22% 1.39% 0.29% 94.10% lovesdata.com/connectingup
- 11. Paid Results
- 13. How do you see a website? lovesdata.com/connectingup
- 15. How does a search engine see a website? lovesdata.com/connectingup
- 23. Content ‣ Write unique content ‣ At least 200 words per page ‣ Appropriate for your audience ‣ Include the keyword lovesdata.com/connectingup
- 24. Write content for people, not robots! lovesdata.com/connectingup
- 27. Page Title Page URL Donate to charity and support children in need with charity ... www.unicef.org.au/Donate.aspx Offers you many ways to donate to charity and help children in need. Page Description lovesdata.com/connectingup
- 28. Page URL http://www.example.com/include-keywords <html> Page Title <head> <title>Page Title</title> <meta name="description=" content="Page Description"> </head> <body> Page Description lovesdata.com/connectingup
- 29. Questions ‣ Does your page title contain the keyword? ‣ Does your page URL contain the keyword? ‣ Does your page description contain the keyword? lovesdata.com/connectingup
- 30. disadvantaged children Sponsor a Child - The Smith Family www.thesmithfamily.com.au/site/page.cfm?u=297 We urgently need your help to make a real difference to a child's life. Please sponsor a disadvantaged Aussie child today. Sponsorship starts at just $39 a month ... VS. Help Disadvantaged Children - The Smith Family www.thesmithfamily.com.au/disadvantaged-children Make a real difference to the lives of disadvantaged children. Sponsor a disadvantaged child today from just $39 a month. Learn more and donate now! lovesdata.com/connectingup
- 32. elkaccessories.com.au wikipedia.org youtube.com twitter.com feedburner.com abc.net.au wordpress.com smh.com.au unicef.org.au hreoc.gov.au humanrights.gov.au theage.com.au philanthropy.org.au ausaid.gov.au lovesdata.com/connectingup
- 33. Inbound Links ‣ Build inbound links ‣ Preferably from credible websites ‣ Ideally with your keywords in the link lovesdata.com/connectingup
- 37. Common Pitfalls
- 39. Keyword Description Website Page lovesdata.com/connectingup
- 41. What do you want people to do on your website? lovesdata.com/connectingup
- 42. Donate Subscribe Enquiry Membership Booking Watch Video Comment Login Purchase lovesdata.com/connectingup
- 44. Keyword repeated 18 times
- 46. Black Hat Techniques ‣ Hidden content ‣ Content just for search engines ‣ Redirects lovesdata.com/connectingup
- 47. Paid Search Impacts SEO lovesdata.com/connectingup
- 50. If it sounds too good to be true, it probably is. lovesdata.com/connectingup
- 52. DIY Consultant Agency lovesdata.com/connectingup
- 54. SEO Takes Time ‣ Commit to at least 3 months ‣ Dedicate time each month ‣ Document your improvement lovesdata.com/connectingup
- 58. Improving Your Results ‣ Fix obvious problems ‣ Apply usability best practices ‣ Conversion testing lovesdata.com/connectingup
- 60. Case Study barackobama.com lovesdata.com/connectingup
- 67. Appeal to your audience
- 68. Contrasting colours drive action
- 69. Keep it simple
- 70. Case Study Amnesty International lovesdata.com/connectingup
- 77. Simplify design of forms
- 78. Ask for what you really need Middle name Date of birth Contributor number
- 79. Make it look easy
- 80. More Tips www.lovesdata.com/connectingup lovesdata.com/connectingup