Join us at our webinar to help cut through the marketing fog that hangs over most franchises with multiple brick-and-mortar locations. What’s a fad and what is effective? We’ll sort it out at the webinar.
Here’s what we’ll talk about:
Important changes to franchise marketing since 2010
3 tasks every franchise needs to do today for success
The ROI of digital marketing for businesses with physical locations
2. #ConnectivityMustDo
Connectivity
Josh Ades
Content Marketing Manager
BUSINESS OBJECTIVES FOR CLIENTS:
Provide marketers with engaging content that focuses on the specific needs of
businesses that have physical locations
BIO:
- Former co-leader Los Angeles Hubspot user group
- Joined Connectivity in 2014 to oversee content strategy
- Creator of far too many bad dad jokes.
3. #ConnectivityMustDo
Connectivity
Liane Caruso
President, The CRUSH Agency
BUSINESS OBJECTIVES FOR CLIENTS:
Create effective marketing solutions for clients that drive leads, increase sales and
build sustainable brands.
BIO:
- 20 years experience in marketing and advertising
- Owner of digital agency since 2009
- Working with franchise brands for 7 years
- Social media junkie
7. #ConnectivityMustDo
1. TRADITIONAL FRANCHISE MARKETING
Traditional Marketing
Until recently, marketing strategies were
pretty old school and hard to quantify.
- Direct Mail
- Grassroots marketing / outreach
- Cold Calling
- Newspaper Advertising
- Magazine / Publication Advertising
- Radio Advertising
- Billboards
8. #ConnectivityMustDo
1. TRADITIONAL FRANCHISE MARKETING
Traditional Marketing…
THAT STILL WORKS!
- Direct Mail
- Grassroots marketing / outreach
- Magazine / Publication Advertising
- Community Newspapers
10. #ConnectivityMustDo
Online Listings
WHY DOES THIS MATTER?
- Insures your information is
accurate so your business is
easy to find
- Let’s you respond to reviews
- Benefits SEO
2. MUST-DO DIGITAL MARKETING CHECKLIST
11. #ConnectivityMustDo
2. MUST-DO DIGITAL MARKETING CHECKLIST
Manage Online
Reviews
WHY DOES THIS MATTER?
- Control brand reputation
- Be more noticed in search
- Utilize feedback on local,
regional or brand level
12. #ConnectivityMustDo
2. MUST-DO DIGITAL MARKETING CHECKLIST
Get Social
WHY DOES THIS MATTER?
- Be more visible to current
and potential customers
- Provide extra-special
customer service
- Build a tighter connection
with customers
16. #ConnectivityMustDo
“More Google searches take
place on mobile devices than
on computers in 10 countries
including the US and Japan”
- Google, May 2015
3. HOW DIGITAL MARKETING DRIVES CUSTOMERS TO LOCATIONS
17. #ConnectivityMustDo
Anatomy of
Search Results*
Paid Listings
Local Listings
Organic Listings
Local Publishers
(Organic Listings)
*Source: Linkmedia 360
3. HOW DIGITAL MARKETING DRIVES CUSTOMERS TO LOCATIONS
18. #ConnectivityMustDo
The more people that
express interest in your
website, the more likely
Google is to rank it higher
in organic traffic.
Unique clicks matter
3. HOW DIGITAL MARKETING DRIVES CUSTOMERS TO LOCATIONS
19. #ConnectivityMustDo
It typically takes 5
reviews on Google
to get stars to show.
WHY DOES THIS MATTER?
Searchers are more likely to click
on results that display stars.
3. HOW DIGITAL MARKETING DRIVES CUSTOMERS TO LOCATIONS
20. #ConnectivityMustDo
Online, Google is able to use its algorithm to rank websites
and web pages. It is able to see site architecture, what other
sites trust that site (inbound links), etc.
Google can see
pretty much
everything.
3. HOW DIGITAL MARKETING DRIVES CUSTOMERS TO LOCATIONS
22. #ConnectivityMustDo
Google relies on people
to give it information
through reviews and check-ins.
It verifies your business
location and that you
are in business.
3. HOW DIGITAL MARKETING DRIVES CUSTOMERS TO LOCATIONS
30. #ConnectivityMustDo
While you can control
your site, there are many,
many more places your
brand appears online.
Keep in mind…
4. DEMONSTRATING ROI
