2. BIG IDEA
• “Hockey in the Heat.”
• We want to create a increasing fan-base where citizens of
Southern California care to see the Ducks.
• “Fly Together”
• Bring fans closer to the team with on going promotions and
interactivity through social media.
3. TARGET AUDIENCE
• Southern California
• Mostly Orange County, California
• Dense population
4. TOOLS & TACTICS
• August 2015 – April 2016
• Social Media – Twitter/Facebook
• Ads set up by Hubspot leading to ticket purchases and
promotional giveaways
• Higher twitter interaction with fans with weekly trivia and
“hashtag” contests
• Sponsored posts on Facebook letting fans know of
Promotions
• Social Media – Youtube
• Highlight commercial.
• Directing users to the ticket purchase page as well as
Twitter to interact with the Ducks
5. TOOLS & TACTICS
CONT.
• Google AdWords
• Create web-based and mobile ads directing to Ducks
website to up web-traffic.
• SEM Optimization
• Use of keywords to drive traffic to Ducks website
• “Hockey,” “Ducks,” “California Hockey,” etc.
• Use keywords to drive traffic to blogs talking about
Ducks hockey
6. KPI
• Hubspot
• Give us analytics on all social media outlets used.
• Data on when the ads were placed and how often they are
viewed.
• Twitter
• Facebook
• Youtube
7. KPI CONT.
• Google AdWords
• Give us analytics on how often our SEM keywords are
searched
• Will also give us data on how often our ads are clicked on
to send them to the portal ages
8. BUDGET
• YouTube Commercial price
• Acquiring film and editing - $125,000
• Hubspot
• Twitter/Facebook - $1.3 million
• Youtube – $1.4 million
• Base fees - $1 million
• GoogleAdWords
• $500,000
All numbers are estimations from Hubspot and Google AdWords
10. SUMMARY
• “Hockey in the Heat” & “Fly Together”
• Create an appreciation and following for hockey in
Southern California
• Build interaction with fan-base through social media and
ads
• Use Google AdWords to direct users to Ducks website and
Twitter/Facebook page and blogs talking about Ducks
Hockey
