1. P. Anna Paddon Building BC Hydro
into a Better Brand
7 Steps to Building
BC Hydro
into a Better Brand
P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013

2. Who are we as a company?
•
Define BC Hydro: company image, low cost
renewable sustainable energy. Domestic Use
– Our image represents who we are and what we
stand for
● Clean Energy Act
by Matthew Burrows on Apr 28, 2010 at 4:08 pm
NDP energy criticJohn Horgan promises that when the B.C. Liberals’ Clean
Energy Act comes up for debate in the legislature, “You’ll be hearing me
screaming a lot more.”
Horgan made this comment to the Straight yesterday (April 27), the day before
the B.C. government announced it was introducing a Clean Energy Act with the
aim of creating jobs, reducing greenhouse-gas emissions, and ensuring the
province remains electricity self-sufficient.
“There is going to be a Clean Energy Act tabled that will probably demonstrate
that Site C is not an alternative to run-of-river and private power, but is in fact
going to be the subsidy and the backstop for this interruptible power,” Horgan
said by phone... April 22, B.C. energy minister Blair Lekstrom told the Straight,
“Our plan right now, and this holds true, is that Site C is for our domestic use in
British Columbia.”
BC Energy Minister
Blair Lekstrom
P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013

3. Step 1 - Defining our values
and our audience
•
What are our company values? Consumer
Economics.
•
Why do people buy our products or services?
•
Who is our target audience/those that we
serve? Target our audience with
business/those that we serve?
•
Why is your company better? BC Hydro offers
economic renewable sustainable energy and
business; in the energy field.
P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013

4. Step 2 – Colors, typography and graphics
•
Our colors, typography, and graphics, convey
our values as they show elements in energy
fields.
– Design elements that play an important role in the
energy field. Perceived as both an energy
distributor and developer and as a both a business
developer, in the energy market, we are partners
in BC and the world.
•
A friendly and approachable company? We
are a strong, stable, secure company?
– We want to align our logo, colors, type and
graphicsP.around thatHydro into a Better Brand Feb 05 2013 energy.
Anna Paddon Building BC ideal, we deal in

5. Step 3 – Brand Guidelines
•
Brand Guidelines creates a document that not
only expresses the logo, other trademarks, the
value proposition, mission statement, colors
for print and web, and types of graphics but to
make use of the economic information.
•
Many people can use these guidelines,
including marketing, sales, product
development, support, executive staff, human
resources, IT, to form business and
companies.
P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013

6. Step 4 - Resources
•
Don’t lose momentum! A lot of work goes into
energy production and the materials needed for
building an economic energy brand; so launch
new brands.
•
Take all of the graphic assets, logo, variations,
graphic files, brand guidelines, office templates,
provincial development plans, and place them in
many areas so that all can view them and take
part in building BC Energy.
•
News, post office, intranets, portals, wikis, and
web sites on the internet. Get the word out!
P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013

7. Step 5 - Consistency
•
Consistently represent our brand across all
impressions: BC Hydro Renewable Sustainable
Economic Energy for the Public and
Development.
•
Whether it’s a web site advertisement, a press
release, a company T-shirt, a data-sheet, or a
product, use the same logo, colors, type,
graphic families and soon people with identify
BC Hydro, Renewable Sustainable Economic
Energy for the Public, Industry, and
Development. as our brand
P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013

8. Step 6 – Review and Renew
•
It’s important! Let's assess BC Hydro.
– Ask people what they think about the economics
of renewable and sustainable energy in our
company
– Ask them about our brand of energy, the costs
involved. and how renewable and sustainable
energy it makes them feel.
•
Make modifications until you get it right to
last years or a lifetime
P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013

9. Step 7 – Make it fun
•
Have fun develop and share renewable and
sustainable energy with the world.
•
It takes a little bit of strategic planning and
focus, but once we do the legwork, BC Hydro,
our corporation, brand can create value and
sales for years to come
Thank You
P. Anna Paddon Building BC Hydro
into a Better Brand Feb 05 2013
P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013

10. Step 7 – Make it fun
•
Have fun develop and share renewable and
sustainable energy with the world.
•
It takes a little bit of strategic planning and
focus, but once we do the legwork, BC Hydro,
our corporation, brand can create value and
sales for years to come
Thank You
P. Anna Paddon Building BC Hydro
into a Better Brand Feb 05 2013
P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013