Marketing Direct Digital et Luxe, Intervention d’Arianna Galante, Directeur Général ContactLab France, à la keynote "Comment le digital a changé les stratégies de contact et communication du luxe".

1. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
MARKETING DIRECT DIGITAL
ET LUXE
Arianna Galante
Director of Agency Dept., Directeur Général France
arianna.galante@contactlab.com | @digitalzia | @contactlab_fr
Paris, le 8 avril 2015

2. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 2@contactlab_fr @digitalzia #DLM2015
100% MARKETING DIRECT DIGITAL
100% ENGAGEMENT CLIENTS
100% RESULTATS MESURABLES

3. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 3@contactlab_fr @digitalzia #DLM2015
EST-CE QUE NOS MESSAGES
RÉSONNENT,
CRÉENT DES LIENS,
APPELLENT À L’ACTION ?
“Cracking the Engagement Code,” Mollie Spillman, 2006
COMMENT VÉHICULER
EXCLUSIVITÉ
RICHESSE
QUALITÉ
ÉMOTION
PERSONNALISATION
DANS UN EMAIL ?

4. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 4@contactlab_fr @digitalzia #DLM2015
UNE MÉTHODOLOGIE POUR L’ENGAGEMENT DIGITAL

5. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 5@contactlab_fr @digitalzia #DLM2015
«Digital glue»
Dénominateur
commun sur le web
Pont vers toutes
les initiatives
ANALYTICS
SHOPPING
CRM
SITE
MOBILESOCIAL
SONDAGES
L’EMAIL AU CŒUR DU MARKETING 1 TO 1

6. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 6@contactlab_fr @digitalzia #DLM2015
LA CONSTRUCTION D’UNE PERSONNALITÉ EMAIL
Boum boum !
Surprise !

7. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 7@contactlab_fr @digitalzia #DLM2015
DE LA CARTE POSTALE À DES FORMATS EMAIL

8. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 8@contactlab_fr @digitalzia #DLM2015
2013.04.22
Hommage au luxe et au jazz
2013.05.27
Lancement de la collection
Ziegfeld
2013.05.13
La collection Gatsby le Magnifique,
par Tiffany & Co.
2013.05.06
Bienvenue au cabaret
À DES SÉRIES OÙ LES MARQUES SE RACONTENT

9. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 9@contactlab_fr @digitalzia #DLM2015
À DES PARCOURS DE COMMUNICATION AUTOUR DE L’ACHAT

10. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 10@contactlab_fr @digitalzia #DLM2015
AVEC UN IMPACT FORT SUR LES VENTES, EN LIGNE ET EN BOUTIQUE
Votre plan de contact a une valeur
Les clients qui reçoivent des emails (emailable)
dépensent jusqu’à 22% de plus
L’opportunité boutique
Encore peu de clients boutique sont
identifiables par une adresse email
(seulement 20% des ventes en magasin)
L’opportunité cross-canal
Les clients cross-canal dépensent en moyenne
30% plus que les clients boutique
Un
programme
continu
d’études sur le
rapport entre
luxe et digital

11. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 11@contactlab_fr @digitalzia #DLM2015
MERCI
Arianna Galante
Director of Agency Dept., Directeur Général France
arianna.galante@contactlab.com | @digitalzia | @Contactlab_fr
www.contactlab.fr
www.contactlab.fr/digitalhub/
www.newslettermonitor.com
http://fr.blog.newslettermonitor.com/
SUIVEZ-NOUS