Intervento di Elena Jaumandreu - e-commerce Manager Santa Eulalia - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit ContactLab

1. #SEND15
INSIDE SANTA EULALIA
E-Commerce Project
Elena Jaumandreu, e-Commerce Manager

2. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Santa Eulalia was born in 1843 in
Barcelona as a textil store.
172 years later it has become a reference
within the worldwide luxury fashion
stores. Considered one of the 30 best
men’s clothing boutiques in the world as
per Business Fashion
Santa Eulalia – Who we are
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3. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Since it was founded, the history of Santa
Eulalia has run parallel to that of
Barcelona and fashion
The journey made by the store through
the city is a reflection of its growth and
expansion, moving from the historical
centre in which it opened its doors in the
19th century to the Passeig de Gràcia in
the first half of the 20th century.
Santa Eulalia – Who we are
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4. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Tradition and innovation go hand in hand
at Santa Eulalia
One of whose most beautiful metaphors
has been the remodelling carried out on
the building in 2011 by New York
architect William Sofield. Art Deco
furniture and design icons exist side by
side in an intimate, comfortable setting
that extends to each and every corner of
the establishment.
Santa Eulalia – Who we are
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5. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Santa Eulalia – Who we are
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6. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Santa Eulalia – Who we are
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7. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Santa Eulalia – Who we are
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8. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Santa Eulalia – Who we are
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9. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Santa Eulalia – Who we are
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10. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Santa Eulalia – Our values & strengths
Four generations dedicating all their passion to the business, with a huge emotional vínculo
Top quality service
Big attention to detail
Bespoke tailoring
Best selection of luxury fashion brands in Spain
Well established online Magazine on fashion trends and brand novelties
Very loyal customer base in Barcelona, Spain, and also International
Tradition and continuous innovation
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11. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
This year Santa Eulalia has entered the
online world creating an online shop,
that follows the same principles and
values as the ones in our Paseo de
Gracia store
www.santaeulalia.com
Santa Eulalia – Now online
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12. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
www.santaeulalia.com: Our goals
Keep the spirit of Santa Eulalia
OFFLINE customer experience = ONLINE customer experience
VIP exclusive services
Cross Channel
International ecommerce service
And, of course... SELL!!! 
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13. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Customer experience:
Consistent luxury feeling through all
physical and digital touchpoints
Exclusive designed packaging &
documentation
Customized transactional emails
Personal customer care (e-concierge)
Quick delivery service
(Barcelona same day)
www.santaeulalia.com
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14. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
VIP exclusive services:
Special area in the web
Direct contact with personal sales
assistant (appointment, questions,
advices)
Personal product selections made by
sales assistant
Accessibility to the whole selection of
articles available offline
Try in store option through an
appointment with the sales assistant
www.santaeulalia.com
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15. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Cross Channel:
Integrated CRM (on / off)
Pick up, return or change in store
Direct contact with our sales staff to
advise about sizes, trends, looks, etc
In store events/exhibitions
www.santaeulalia.com
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16. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
International service:
Open a window to permit worldwide
customers to know and remain in touch
with our store
Seven different websites in 5 different
languages
Shipping to Europe (first step),
rest of the world to come
www.santaeulalia.com
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17. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Sell:
Marketing online campaign focused on
Spain (first step)
Newsletter campaign to existing & new
database
Customer base segmentation for digital
contactflow
Mono/cross gender purchases
Geo client residence-store
Cross-Brands association
www.santaeulalia.com
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18. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Summary
We are different because we have a long success story behind and a
huge added value which is our store in Paseo de Gracia
Our online store “has a face” behind
We are not here to compete with the big online “monsters”
We want to arrive to those customers that search something different
also online
We want to be THE online store for those who look for service, detail
and personal touch
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è un evento
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