Hashtags are the important part of tech culture nowadays. It turns phrases or words into clickable links & helps people to find interesting topics easily.

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Hashtags: 10 Ways to Use Them
Effectively in Facebook

2. Be specific when to use hashtags
• Piggybacking on trending hashtags to increase traffic is a big NO. It
will eventually ruin your reputation. Use only 1-2 hashtags when you
have something that people can filter on to find them.
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Have Facebook insights regularly
• Facebook Insights is a powerful tool for those who want to track
interaction on the Facebook page.
• When hashtags are used in a post, make sure to check the reach
and engagement for that particular post, whether used hashtags are
making difference.

3. Privacy settings
• Whenever you use hashtags make sure that that post is public.
• If you used a hashtag in private posts, then it will be visible to friends
only. To avoid this scenario, make your post public so that everyone
can see hashtags as clickable links.
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Keep it short and simple
• Hashtags are used to easily find things or topics and engage with,
but complicated and long hashtags can actually be more toilsome.
To start using cool hashtags, keep it sweet and short while using
one or two words as hashtags.

4. Keep hashtags obvious
• Some folks skip searching existing tags before using their own
hashtags, and this results into hashtags they expect others might be
using. So to utilize hashtags at its best, do search existing hashtags
and use hashtags based on your product or brand.
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Don't use more hashtags than words
• Users often used an excessive amount of hashtags which might
leave them wondering why nobody loves them. Using too many
hashtags in single update might leave that post as a spam, to tackle
with this, use only and only 1 or 2 hashtags.

5. Use hashtag's URLs to drive traffic
• Every hashtag on Facebook has unique URL along with a status
update box. You can use this URL to drive traffic to that topic if it is
relevant to your goals.
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Use proper format of hashtag
• Suppose you have to use the hashtag with 2 words, then capitalize
the first letter of each word which will make it more readable for
users. For example: #CaptializeFirstLetter.

6. Start with some popular hashtags in
trending topics
• Use popular hashtags in trending topics which are an easy way to
get started. To find popular hashtags, you can have a look at
Facebook's trending topics which are selected by their staff itself.
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Test hashtags for specific profile
• If you are using hashtags into your Facebook feed, use them wisely
and test them again and again. The audience response is the best
indicator of what step to take forward.

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