Large Number of On-premises Tungsten MySQL Clusters @ Marketo Marketo is a very large marketing automation SaaS provider. Marketo scaled from tens of customers back in 2010 to thousands of enterprise customers today using Tungsten Clustering and several hundreds of MySQL instances. In this webinar, Continuent CEO Eero Teerikorpi discusses some common challenges SaaS providers face, such as having to provide 24/7/365 operations with zero downtime, even during maintenance operations. In addition, SaaS providers need to have an easy, consistent, and cost-effective model to scale. Watch this webinar replay to learn how to guarantee continuous operations for a SaaS provider with billions of daily transactions and terabytes of data using Tungsten MySQL Clusters. AGENDA - Continuent Introduction - How to Guarantee Continuous Operations for a SaaS with Terabytes Data with Tungsten MySQL Clusters - Continuent Tungsten Solutions & Benefits - Key Benefit Highlight: Billions of MySQL Transactions, Very Large Data Volume - Q&A PRESENTER Eero Teerikorpi - founder and CEO, Continuent - is a 7-time serial entrepreneur who has more than 30 years of high-tech management and enterprise software experience. Eero has been in the MySQL marketplace virtually since day one, from the early 2000s. Eero has held top management positions at various cross-Atlantic entities (CEO at Alcom Corporation, President at Capslock, Executive Board Member at Esker S.A.) Eero started his career as a Product Manager at Apple Computer in Finland in the mid-80s. Eero also owns and manages a boutique NOET Vineyards producing high-quality dry-farmed Cabernet Sauvignon. Eero is a former Navy officer and still an avid sailor on San Francisco Bay and around the world. Eero is a very active sportsman: a 4+ tennis player, a rookie golfer, a very careful mountain biker, and an experienced (40+ years) skier, both slalom and cross-country.

1. The MySQL Availability Company
CONTINUENT
Very High-Volume MySQL HA
SaaS Continuous Operations with Terabytes of Data
Eero Teerikorpi, Founder and CEO
September 16, 2020
“Smooth Sailing!”

2. Continuent
“The MySQL Availability Company”

3. Marketo Use Case – High-Volume MySQL HA
Marketo develops and sells marketing
automation software for account-based
marketing and other marketing services and
products including SEO and content creation.
During this webinar, we will discuss some
common challenges SaaS providers face,
such as having to provide 24/7/365
operations with zero downtime, even during
maintenance operations.
In addition, SaaS providers need to have an
easy, consistent, and cost-effective model to
scale.

4. Eero Teerikorpi
7-Time Serial Entrepreneur
In the MySQL marketplace since the
beginning (2002)
Father of Continuent Tungsten and
Godfather of Galera (XtraDB Cluster)
Galera is based on Continuent’s first (synchronous)
MySQL clustering solution Emic m/cluster
Officer
(and naturally a Gentleman) Finnish Navy
Sailor
Running a Tight Ship!
“Smooth Sailing!”

5. Where Does Continuent Fit In?
Continuent has witnessed the rise of Open
Source and Cloud Computing since 2004.
We have been at the forefront of the market
need for platform-agnostic, highly-available,
globally-scaling, clustered MySQL databases
that are driving businesses to the cloud today.
Continuent is not the biggest. Never.
We are the best at what we do. Always!
Geo-Scale
MySQL
DBaaS
Cloud
Computing
Open
Source
MySQL

6. MARKETO USE CASE
SaaS Continuous Operations with Terabytes of MySQL Data

7. From $10M startup to $6B unicorn
• Continuent customer since 2010
• Started with four (4) Tungsten Clusters,
currently more than 100 Tungsten Clusters
deployed
• Initially a small company with less than
$10M in revenue
• Went public in 2013, and back to private in
2016
• Acquired by Adobe for $4.75B in 2018

8. Marketo Main Challenge
Need for High Availability and Continuous
Operations, with HighVolume Updates
Marketo is a SaaS company with thousands
of worldwide customers.
Serving a SaaS application for a highly
diverse audience, from small companies to
very large enterprises, is a common need.

9. Marketo Challenge
Continuous
Operations
Scalability CostPerformance

10. Marketo Challenge - Performance
0
200
400
600
800
1000
1200
1400
1 501
DatasetSizeinGigiabyes
SaaS Datasets — Size of Top 1000 Customers
99th percentile=290GB
Max=1214GB
Median=2.6GB

11. Marketo Challenge - Performance
In high-transaction-volume environments,
replication latency can cause the replicas to
fall
behind.
This ’replica lag’ is highly undesirable.
Before Continuent stepped in to help Marketo,
some of the replicas were up to three (3) days
behind the primary due to the billions of daily
transactions and slow MySQL replication
apply on the replicas.
Stage
remote-to-thl
Stage
thl-to-q
Stage
q-to-dbms
Primary
replicator
Parallel Queue
FilterExtract Apply FilterExtract Apply
FilterExtract Apply
FilterExtract Apply
THL
(Events + Metadata)
Extract Filter Apply
Replica
Replicator Pipeline

12. Marketo Challenge - Performance
Tungsten Clustering includes robust parallel
replication.
This increases apply performance on replicas
by using multiple threads on the target.
Deploying parallel replication reduced the
replica lag dramatically, dropping the latency
from days to mere minutes for Marketo.
Parallel apply provides sub-second
replication latency for most Tungsten
customers.
Stage
remote-to-thl
Stage
thl-to-q
Stage
q-to-dbms
Primary
replicator
Parallel Queue
FilterExtract Apply FilterExtract Apply
FilterExtract Apply
FilterExtract Apply
THL
(Events + Metadata)
Extract Filter Apply
Replica
Replicator Pipeline

13. Marketo Challenge – Continuous Operations
How are continuous operations achieved?
With Tungsten Clustering’s built-in, seamless
and robust automatic master failover
capability.
What is the result?
Our customers enjoy greater uptime,
including being able to perform all
maintenance operations with zero-downtime
while keeping their business-critical services
online.
Manager
Replicator
Manager
Replicator
Manager
Replicator
monitoring&control
Dataservice
Replica ReplicaPrimary

14. Marketo Challenge – Continuous Operations
What Is the Key to Success for Continuous
Operations?
Tungsten Proxy (aka Tungsten Connector) –
The Intelligent MySQL Proxy
Allows client MySQL traffic to be seamlessly
(re)routed to another node during
maintenance operations and failovers,
providing maximum control and uptime.
Manager
Replicator
Manager
Replicator
Manager
Replicator
monitoring&control
Dataservice
Replica ReplicaPrimary

15. Marketo Challenge – Scalability
How is scalability achieved?
By utilizing a Tungsten Clustering pod architecture
Each pod can host several customers based on
their database sizes and data transaction volumes.
By using a pod-style architecture, additional pods
can be easily deployed when the previous pod
reaches capacity.

16. Marketo Challenge – Scalability
How is scalability achieved?
By utilizing a Tungsten Clustering pod architecture
Each pod can host several customers based on
their database sizes and data transaction volumes.
By using a pod-style architecture, additional pods
can be easily deployed when the previous pod
reaches capacity.

17. Marketo Challenge – Scalability
Easy automation
Tungsten cluster deployments can be easily
automated using many different DevOps tools,
allowing new pods to come online as needed and
without manual effort.
This is especially true in cloud and VM
environments, where no bare-metal server
hardware needs to be deployed first.

18. Marketo Tungsten Dashboard – MySQL HA for
SaaS

19. Marketo Tungsten Dashboard – MySQL HA for
SaaS

20. Marketo Challenge - Cost
Tungsten Clustering uses an annual
subscription model based on the number of
database nodes.
We do not charge per CPU count or instance
size.
Our pricing is non-linear: the price-per-node
drops significantly as the quantity of nodes
increases.
The LowestTCO

21. Marketo Challenge - Cost
True Up, No License Keys,Trust
The unique Continuent True-Up policy: during
the agreed subscription period, customer may
launch additional nodes at no extra cost.
No license key required: there is no risk of
service becoming unavailable when the
subscription expires.
Everything we do is based on the honor
system: We trust our customers. We expect
to have a long-term relationship with our
customers (current average over 7 years).

22. Marketo Solution – Tungsten Clustering
The benefits Continuent customers achieve with
our Tungsten Clustering solution are:
High-availability, continuous operations, and
performance, at a very reasonable cost level.
Industry’s fastest 24/7 Support by the best
MySQL Replication and Clustering Engineering
Team.
Availability
Performance
Scalability
Cost
24/7 Support

23. Continuent Products
• Tungsten Clustering
• Tungsten Replicator
• Tungsten Dashboard

24. Continuent Products
• Tungsten Clustering
• Tungsten Replicator
• Tungsten Dashboard

25. Continuent Products
• Tungsten Clustering
• Tungsten Replicator
• Tungsten Dashboard
• Continuous MySQL Operations
• Zero Downtime Maintenance
• Geo-distributed MySQL Clusters
• Multi-Cloud / Hybrid-Cloud MySQL
• Read/Write Splitting with Intelligent Proxy
• Full MySQL Support, No App Changes

26. Continuent Products
• Tungsten Clustering
• Tungsten Replicator
• Tungsten Dashboard

27. Continuent Products
• High performant Real-Time replication
• Multiple Heterogeneous Targets
• AWS Aurora / RDS
• AWS Redshift
• HPE Vertica
• Hadoop
• Kafka
• and many more
• Fan-in / Fan-Out / Primary-Primary
• Flexible, Advanced Filtering
• Available as an AMI through Amazon
Marketplace (with free 14-day trial)
• Tungsten Clustering
• Tungsten Replicator
• Tungsten Dashboard

28. Continuent Products
• Tungsten Clustering
• Tungsten Replicator
• Tungsten Dashboard

29. Tungsten Key Benefits
Industry Best 24/7 MySQL Customer Service
• Highly Qualified 24/7 support. Our support team member have 15 or more years of MySQL DBA and
Site Reliability Experience
• 24/7 support comes with 1-hour SLA, with response times for urgent requests averaging less than 3
minutes
• MySQL uptime measured in months or years
Cost Savings
• Use the free open-source MySQL for your business-critical needs
• Optimize costs by selecting the most cost-effective cloud environment(s) at any given time
• Eliminate downtime risks and their associated costs, including during maintenance operations (zero-
downtime maintenance operations)
• Reduce DBA time spent on admin and recovery operations, lowering your costs while increasing
reliability.

30. Tungsten Key Benefits
Continuous MySQL Operations
• MySQL High Availability and Disaster Recovery solution, which provides redundancy within and
across data centers
• Immediate failover for maximum availability and data protection of business-critical MySQL
applications
• Reduce MySQL recovery time from hours or days to mere seconds
• Dashboard provides graphical view and management of all globally distributed MySQL clusters
Zero Downtime MySQL
• Site-level and cross-site failover ensures application availability
• Upgrade hardware, software and data without taking applications offline
• MySQL compatibility means seamless migration of your data and applications

31. Geo-Scale MySQL
Tungsten Key Benefits
• Load-balance MySQL read operations across multiple slaves, locally and globally
• Geo-distributed MySQL clusters bring data close to your application users for faster response times
• Easily add more MySQL clusters as needed for unlimited scaling, both locally or across the globe
Hybrid-Cloud and Multi-Cloud MySQL
• Deploy in the cloud, VM and bare metal environments
• Mix-and-match on-premises, private and public clouds (incl. Amazon AWS, Google Cloud and
Microsoft Azure)
• Easy, seamless migration from cloud to cloud to avoid vendor lock-in in any specific cloud provider
• Withstand node, data center, zone or region failures or outages

32. Tungsten Key Benefits
Intelligent MySQL Proxy
• Provides intelligent traffic routing to a valid MySQL Primary, locally and globally
• Scale read queries via query inspection and other methods
• Application and active users do not disconnect during MySQL master failover events
Most Advanced MySQL Replication
• Filter and transform your data in-flight
• No more ETL, get real-time data feeds into your analytics
• Replicate directly into popular analytic repositories: AWS RedShift, Hadoop (HDFS), Kafka and
Vertica
• Unlimited real-time transactional data transfer to eliminate escalating replication cost of ETL-based
alternatives

33. Tungsten Key Benefits
Full MySQL Support, No Application Changes
• Deploy and Configure MySQL clusters in minutes
• Not just a ‘MySQL-compatible” solution, but fully MySQL-compliant. Use any of your off-the-shelf
MySQL, MariaDB and Percona Server versions
• Support for all modern MySQL (5.x through 8.x) and MariaDB (5.x and 10.x) versions and features
• SSL support for all in-flight traffic
• Native MySQL support means easy and complete migration of your data and applications

34. Poll Question: Are You Looking for
MySQL HA/DR?
• Yes, we're actively investigating a MySQLAvailability solution
• Yes, we have a MySQL HA/DR in place, but we are not happy with it
• No, we already have a MySQL HA/DR solution we are happy with
• Not right now, but it is in our future plans
• No, I'm here to educate myself

35. Proven Continuent Team
• Our core team has been building data availability solutions since 2004
• We have an expert team of data replication, database connectivity and database cluster management
engineers
• We have a world-class support team
• Each member with 20 or more years of operational database experience
• Our team is available to respond effectively and immediately to our customers’ needs
• Average response time for an urgent support request less than 3 minutes

36. Proven Solutions
Our tightly-integrated, complete and fully tested solutions reliably handle billions of transactions per
day and support businesses with billions of dollars in combined revenue:

37. Why Choose Continuent
Customer Satisfaction
during the most recent customer survey
Customer Renewal Rate
many multi-year subscription renewals
Average Response Time
in minutes for urgent customer support
cases
Average Customer
Life-Span
years using Continuent solutions

38. In Summary
• The MySQL Availability Company
• Established in 2004
• Customers Industries include
• SaaS
• eCommerce
• Finance
• Telco
• Online Gaming
• Business-critical MySQL apps
• From Startup to Enterprise companies
2004 Continuent Established
2009 3rd Generation Continuent Tungsten, the first
fully MySQL-compliant clustering solution
2014 VMware Acquired Continuent to build
DBaaS for vCloud Air
2016 “New” Continuent breaks away from VMware
(after they abandoned vCloud Air)
2017 Major Tungsten release (v5) with hardened
security features
2018 Tungsten v6 ships with major multi-site
clustering changes
2020 Marketo is the first 10th anniversary Tungsten
customer (grown from 4 clusters to over 100
clusters)
202x The Future….is in the Cloud – Tungsten Cloud

39. Q&A
“Smooth Sailing!”

40. THANK YOU FOR LISTENING
continuent.com
The MySQL Availability Company
Eero Teerikorpi
September 16th, 2020