-Why social media for automation suppliers? -Understanding the correct approach to social media marketing with your engineering audience -How we connect with manufacturers through social media to grow business opportunities

1. Social Media—Why?
Jim Cahill
Chief Blogger / Head of Social
Media

2. It’s Growing, Global, Cross-Generational
www.youtube.com/watch?v=3SuNx0UrnEo

3. en.wikipedia.org/wiki/Web_2.0

4.  
4
www.slideshare.net/Dell_Inc/three-social-media-steps-for-business
Think People. Not Applications.

5. Expand Your Expertise Network
“The value of a
telecommunications network
is proportional to the square
of the number of connected
users of the system.” (n2)
—Metcalf’s Law
telecommunicationsSocial
users of the
system
People

6. Why Should Our Businesses Care?

7. It’s All About Search

8. Does Your Sales and Service Response
Meet These Expectations?

9. Why Should Our Businesses Care?
• Competition for attention

10. Our Customers Are Being Bombarded and
Our Messages Are Less Effective
• “The average American is exposed to over 3000
ads every day. The ads increasingly encroach
upon our public space -- our schools, our public
transportation, our buildings, and even our
beaches" (a new technique enables the
advertisers to stamp their ads onto the sand at
beaches.)
www.mortarblog.com/2006/07/average_america/comments/page/2/

11. Why Should Our Businesses Care?
• Sheer amount of knowledge our customers
require
“Our work demands the broadest
skill set of any engineering
discipline—it requires knowledge
of chemical processes,
mechanical, electrical,
electronics, software, networks
and IT” – John Berra

12. Why Should Our Businesses Care?
• Dwindling local peer group of experts

13. Less Experienced Engineers Don’t Have The
Peer Circle They Once Had

14. Why Should Our Businesses Care?
• Communications in constant state of change

15. Our Businesses Need to Adapt to Changing
Communications

16. A QUICK LOOK AT POPULAR
SOCIAL MEDIA APPS

17. The Most Critical Social Media App
By Far

18. Blogs Provide a Point of View with Reader Feedback

20. Share Successes, How-to’s,
Training, Demonstrations

21. The Social Network of Business Professionals
LinkedIn—Your Professional Network

22. Slideshare—User-Generated Presentations
SlideShare = Presentations

23. Facebook—Increasingly A Business
Communications Channel
845 Million Participants and Growing

24. WAYS SOCIAL MEDIA CAN
HELP YOUR BUSINESS

25. Customer Expectations—Get People to the
Surface of Your Organization
• Focus a/some resource(s)
on listening
• Use tools for listening—
Google Alerts, Radian6
• Monitor LinkedIn,
Facebook, Twitter, Google+
• Engage negative
commenters with your
organization
• Thank positive commenters
• Rapid response builds
positive word of mouth
http://jimc.me/FQnGgZ

26. Competition for Attention—Build Thought
Leadership
• Engage with members
of the trade press /
analyst community
through blogs, Twitter,
Facebook, LinkedIn
• Provide a point of view
through a focused blog
• Collaborate with other
experts on books,
webinars, videos
twitter.com/JimCahill/editors/members

27. Sheer Knowledge Required—Build Peer-to-Peer
Communities

28. Retiring Expertise—Make Expertise More
Publicly Available and Searchable

29. Changing Communications –Embrace the
Change, Have Focused Efforts

30. Good Documented Policy: www.ibm.com/blogs/zz/en/guidelines.html
Participants Must Understand Legal Aspects

31. RESULTS

32. Net Result—Participation Opens Up New
Business Opportunities

33. Net Result—Faster Responses Build Loyalty and
Positive Word of Mouth

34. Participation Connects You with Industry
Experts

35. Opportunities Open Up to Share Expertise
• Sharing in the Valve Magazine Social Media column.

36. Participating at the Surface Opportunities for
Your Experts to Interact with Others

37. Let’s Stay Connected
Jim Cahill
EmersonProcessXperts.com
@JimCahill
linkedin.com/in/JimCahill
Jim.Cahill@emerson.com
THANK YOU!