With the growing awareness and value it has attained in the professional world, UX has finally reached the status of being perceived as much more than just a buzzword. As a result, testing and optimisation techniques have become ubiquitous and common to a point where almost any use case or UI or UX element have become standardised with best practices and design guidelines. This leads to products having similar look-and-feels with no uniqueness or sense of identity at all. How can a product be designed with a strong identity to stand out among its competitors, while at the same time appeasing to best practices in UX and conversion?

1. Is UX Killing The Experience?
Hany Rizk
@RizkHany

4. We have figured out
the rules of creating
sleek sophistication. We
know, more or less,
how to get it right.

5. We now need a pole in
the painting.

6. The Age of Generic
Patterns

9. Nothing Wrong With This!
• All of these designs perform a job they
doubtlessly excel at.
• They’ve been user tested to oblivion.
• Their analytics are studied daily for any
hiccups that can be altered and improved.
• They’re perfected for their tasks...
• ... and this PISSES ME OFF!

10. Perfection Is Boring.
Is UX design discovering its Golden Ratio?

11. Trends vs Solutions

12. Example: Flat Design
• Reduces page bandwidth
• Creates natural friendliness for mobile
• Provides a cleaner user environment with
its minimalism
• Is simpler to code
• Is this really a trend or is it a solution?

14. If all of these trends are
merely solutions to old
problems, then what
happens when we have
discovered all possible
solutions?

15. Where Do We Go
From Here?
• How can we innovate if the numbers are
telling us there is no need?
• If we find that golden ratio, we can’t
improve on perfection.
• Is the internet at risk of becoming a
generically formatted hub of design
templates - tooled to gain that maximum
conversion?

16. With all this testing
• Do we still need designers, or just people
with technical sketching skills?
• How is one a UX designer if he knows no
more than anyone else on the team?

17. Usability testing is
undermining UX

18. • UX designers should have a solid
understanding & knowledge of design and
people in general
• UX designers should be empathetic
• UX designers should be emotionally
intelligent
• UX designers must have common sense
• UX designers should think beyond the
screen!

19. User Experience may, in
some respects, be a
victim of its own
success.

20. Where’s your will to be
weird?

22. Hit me up!
@RizkHany