1. BLOGGING
BY: JONATHAN NG & ANIL SUKUL

2. HISTORY OF BLOGGING
• The first blog was links.net
• Established by a college student Justin Hall in 1994
• Was then dubbed “Weblog” in 1999 which reflected the
process of logging on the web
• In 1999 it was then shortened to “blog”
• 5 years later it was deemed the word of the year by Webster's.

3. WHAT IS BLOGGING
• Many blogs focus on specific issues i.e. Save the
Wales however many can be online journals of
thoughts and feelings
• Blog, short form for the word “weblog”
• Verb – “a website that contains an online personal journal
with reflections, comments and often hyperlinks as provided
by the writer” (Webster's Dictionary).

4. DIFFERENCE BETWEEN BLOGGING AND
MICRO-BLOGGING
• 1) Length
• 2) Time
• 3) Subscriptions
• 4) Addressability – Harder to see the replies

5. IS BLOGGING FOR B2B OR B2C
• The main focus of blogging is to get your message
out there to individuals who are in a similar
community as yours
• B2c blogging is the best as you are able to interact
with consumers, share ideas and gather information
about your target market and what they feel or
think towards your product

6. PROFIT V.S. NON PROFIT BLOGGING
• Blogging is best used for non profit organizations
• Lets donors know where funds are going
• Lets consumers know how their funds are being used
• Keeps customers up to date with new information about
various efforts world wide.

7. HOW CAN IT BE USED FOR BUSINESSES
• Can be used as a tool to communicate with
customers
• Low cost alternative to having a web presence
• Quick and easy to update
• Gives business owners a chance to share ideas on a global
level
• Keep connected with customers

8. HOW CAN BLOGGING HELP
BUSINESSES
• Blogging is easy to use, many blog sites offer a
simple interface to allow the blogger to provide up
to date information with a few clicks. There is no
special computer skills needed. This is much more
convenient to do than having to contact a
webmaster to update a company website if you
would like to share updates more quickly.
• Blogging is a much lower cost and time alternative
to having to learn html or contracting a webmaster
to create a professional website. It puts the owner in
control of when and what is being posted.

9. HOW CAN BLOGGING HELP
BUSINESSES
• Ability to share multimedia easily such as videos and
pictures of products or services your business offers.
This is a great opportunity to showcase your business
and what it offers as opposed to television or print
advertisements.
• Not only can you use those multimedia tools to
market your business, you can also use it to be seen
as an expert if the blog content also has supporting
information such as „how to videos‟ or pictures of
different uses for your products.

10. HOW CAN BLOGGING HELP
BUSINESSES
• If a company already has an established website, a
blog can serve as a secondary website to
compliment the main site. This can be in a form of
an educational blog whereby it teaches consumers
how to use the product or service, or an informative
blog that keeps customers up to date with reviews
or news of upcoming products in which you could
be seen as an expert, thus also generating more
incoming traffic which could lead main company
site.

11. HOW CAN BLOGGING HELP
BUSINESSES
• Blogs can also help businesses internally as well as
they can be used as a communication tool to
advise employees of any recent company news or
announcements. It can also be used as a database
for employees to reference back to.

12. EXAMPLES (PROFIT V.S. NON PROFIT)
Non-Profit
• UNICEF
• World Vision
• Red Cross
Profit
Huffington Post - $2 300 000 – per month
-make money based on pay per click
Perez Hilton - $450 000 / month
-Money made through advertising
Banners
Car Advise - $70 000/ month
- Money made through banners

13. ONLINE BLOGGING TOOLS
• MoFuse – Allows you to take your blog mobile by
creating a mobile website in which consumers are
able to view content of your blog on their phones
• SiteMeter – analytics that measures visits, clicks entry
and exit times of users and helps you use that
information to make a more efficient blog

14. CONTINUED
• MyBlogLog – gives you a chance to get to know
your readers and allows you to interact with them in
a more effective way
• Conduit – if your blog is a niche blog it allows you to
create a toolbar in which users are able to
download it and keep up to date on any new
updates

15. HOSTED V.S. NON-HOSTED SITES
• What does it mean to have a hosted blog as
opposed to non hosted?
• To have a non hosted blog you can use various
popular blog platforms but pay a third party site like
go daddy to establish your own site
• Examples of hosted :
• Wordpress
• Blogger
• Tumblr
• Live Journal

16. IMPORTANT ELEMENTS OF BLOGS
• Some important elements of a blog
• Easy to read
• Integration with social media
• Visually appealing
• Search box

17. BLOGGING SOFTWARE
• Tumblr
• Free
• An in-between option that is a cross between
wordpress and twitter
• Posterous
• Free
• Mobile blogging

18. BLOGGING SOFTWARE
• Wordpress.org
• Downloadable blog software that the user has full control
over
• Layout
• Design
• Host on another site
• Wordpress.com
• Free version of wordpress
• Cannot modify

19. BLOGGING SOFTWARE
• Blogger
• Owned by google
• Cannot modify
• url provided (.blogspot.com)

20. BLOGGING SOFTWARE
• Typepad
• Professional blogging software
• Users provided with own URL
• Plus: $8.95
• Unlimited: $14.95
• Premium: $29.95
• Moveable Type
• Blogging software that can be used as CMS
• Free blogging software
• Professional version costly, provides users with SEO, Facebook
and Twitter integration and management.

21. HOW OFTEN SHOULD YOU BLOG?
• Depends on what your blog goals are.
• Lots of traffic vs select followers
• Depends on your blog audience.
• Hobby blog vs resource blog
• More blog posts = attract new visitors by allowing
your blog to be found on search engines better
and frequent updates keep visitors coming back.

22. BLOG ROLL
• List of links to other blogs of interest to the blogger.
• General blog etiquette is if someone adds you to
their blog roll you should reciprocate the link.
• Great traffic driving tools, the more blog rolls that
you are on, the more chances new visitors will
come to your blog.
• Blogs with many incoming links are usually ranked
higher by search engines which can also increase
your traffic.

23. RRS MANAGEMENT
• Real Simple Syndication allows bloggers or website
owners to automatically send content updates
through an aggregator in a simplified form, usually
with links to the full content.
• An aggregator is usually installed in the web
browser or desktop application
• Also called RSS readers, feed readers or news
readers.
• Can be useful to track subscribers

24. PERMALINKS
• A link to an individual blog post
• Important if you need to refer to an exact
post, otherwise you will just link to your main blog
homepage.
• As the blog updates, old posts get achieved and
becomes harder to find specific posts for readers.

25. RESOURCES TO START BLOGGING
• Choosing domain name
• Google AdWords keyword tool
• Helps you pick the most popular name that consumers
levitate towards
• KnowEm
• Helps you search social networks to see if the domain name
is taken

26. CONTINUED
• Hosting your domain
• Website you choose to establish blog could host for you but
if you want to diversify your blog here are some sites that
could help
• GoDaddy – starting from $11.99
• NameCheap – starting from $8.99
• Network Solutions – Ranging in prices (anilsukul.com $34.99 for 1
year contract)

27. CONTINUED
• Analytics
• Google Analytics
• Feedburner
• Handles your rrs feed

28. CONTINUED
• Backups
• Servers usually have backup features
• VaultPress
• $15/month

29. CONTINUED
• Google XML Sitemaps – Wordpress
• Creates site map to help viewers navigate webpage easily

30. CONTINUED
• All in on SEO Package – Wordpress
• Allows for easy SEO
• Optimizes wordpress blog post

31. WORKS CITED
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