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STRATEGIC PHYSICIAN
SOLUTIONS™
Coors Healthcare Solutions
Coors Healthcare Solutions © 2013 1
Challenges Organizations Face
• Physician satisfaction scores
• Physician retention
• Profitability of physician practices
• Physician recruitment
• High use/costs of Locums
2Coors Healthcare Solutions © 2013
Organizational
Strategy
Needs Assessment /
Gap Analysis
Physician Strategy
Physician Alignment
Contracts,
Compensation &
Implementation
Physician
Recruitment &
Retention
Physician
Integration
Strategic Physician
Solutions™
Coors Healthcare Solutions © 2013 3
Coors Med Auxilium™
Physician Recruitment & Retention
A BLUEPRINT FOR SUCCESSFUL PHYSICIAN
RECRUITMENT
Coors Healthcare Solutions © 2013 4
Get Your House In Order: Build Your Foundation
5Coors Healthcare Solutions © 2013
Organizational Strategy
Community
Need Analysis
Proof:
Support for
Road Map
Needs
Assess /
GAP
Prioritize
goals
Practice
Viability &
Due Diligence
Develop Road
Map
Physician
Strategy
PAC™
Engage
Medical Staff
Transparency
= Trust
Alignment
Structure
Options
Physician
Alignment
Standardized
Contracts
Performance
Incentives
Create
Compensation
Equality
Contracts
&
Compen-
sation
Coors Med Auxilium™
Physician
Recruitment & Retention
Training
Med Auxilium™ Program Goals
Robust turn-key approach brings the physician recruitment process in-house:
• Assessment of existing recruitment practices and department
• Development of recruitment strategy
– Goals
– Process
– Performance measures
• Reduce physician recruitment cycle
• Eliminate use of outside recruitment agencies through standardized process
• Determine practice setup and on-boarding
• Retention strategies for continued success
6Coors Healthcare Solutions © 2013
Med Auxilium™ - Value Added
• Develops strong communication skills
• Develops relationships and tools
– Cure for the Chaos™ to create a funnel for Residents / Fellows
• 12-month training and mentoring of recruitment team and
leadership for effective implementation
• Minimize use of locums
• Reduction in recruitment costs
7Coors Healthcare Solutions © 2013
Med Auxilium™ Program With Toolbox
• Customized based on your organization’s existing physician
strategy, goals, recruitment program and scope
8Coors Healthcare Solutions © 2013
Coors’ Med Auxilium™ Wins!
Northwest Medical Center
• Developed a strategic Master Plan that ensured "vested
constituencies"
• Developed a 5 year Physician recruitment plan (successfully
recruited 23 physicians with one year)
• Increased Patient satisfaction from 4th quartile to 1st quartile and
maintained that quartile for years until company was sold
• Increased admissions by 14% Open Heart Surgeries 72% O/P
Surgeries 30% Cardiac Cath 58%
9Coors Healthcare Solutions © 2013
Coors’ Med Auxilium™ Wins!
Gateway Regional Medical Center
• Developed a 5 year Master plan that charted the hospitals course for becoming Surgical
and cardiac based hospital verses Psychiatric
• Grew cardiac business 60% in 2012 opening hospital's first cardiac cath lab in 2011
• Established robotic surgery program (daVinci) First year did over 140 robotic surgeries
• Increased Physician satisfaction from 34% very satisfied in 2011 to 54% very satisfied in
2012
• Developed a Geriatric Hospitalist program decreased readmissions by 20% in 4 months
• Successfully recruited 22 physicians as part of the succession plan without cannibalizing
existing medical staff.
10Coors Healthcare Solutions © 2013
www.CoorsHealthcareSolutions.com
1.800.507.6917
11

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SPAS - Med Auxilium Program

  • 1. STRATEGIC PHYSICIAN SOLUTIONS™ Coors Healthcare Solutions Coors Healthcare Solutions © 2013 1
  • 2. Challenges Organizations Face • Physician satisfaction scores • Physician retention • Profitability of physician practices • Physician recruitment • High use/costs of Locums 2Coors Healthcare Solutions © 2013
  • 3. Organizational Strategy Needs Assessment / Gap Analysis Physician Strategy Physician Alignment Contracts, Compensation & Implementation Physician Recruitment & Retention Physician Integration Strategic Physician Solutions™ Coors Healthcare Solutions © 2013 3
  • 4. Coors Med Auxilium™ Physician Recruitment & Retention A BLUEPRINT FOR SUCCESSFUL PHYSICIAN RECRUITMENT Coors Healthcare Solutions © 2013 4
  • 5. Get Your House In Order: Build Your Foundation 5Coors Healthcare Solutions © 2013 Organizational Strategy Community Need Analysis Proof: Support for Road Map Needs Assess / GAP Prioritize goals Practice Viability & Due Diligence Develop Road Map Physician Strategy PAC™ Engage Medical Staff Transparency = Trust Alignment Structure Options Physician Alignment Standardized Contracts Performance Incentives Create Compensation Equality Contracts & Compen- sation Coors Med Auxilium™ Physician Recruitment & Retention Training
  • 6. Med Auxilium™ Program Goals Robust turn-key approach brings the physician recruitment process in-house: • Assessment of existing recruitment practices and department • Development of recruitment strategy – Goals – Process – Performance measures • Reduce physician recruitment cycle • Eliminate use of outside recruitment agencies through standardized process • Determine practice setup and on-boarding • Retention strategies for continued success 6Coors Healthcare Solutions © 2013
  • 7. Med Auxilium™ - Value Added • Develops strong communication skills • Develops relationships and tools – Cure for the Chaos™ to create a funnel for Residents / Fellows • 12-month training and mentoring of recruitment team and leadership for effective implementation • Minimize use of locums • Reduction in recruitment costs 7Coors Healthcare Solutions © 2013
  • 8. Med Auxilium™ Program With Toolbox • Customized based on your organization’s existing physician strategy, goals, recruitment program and scope 8Coors Healthcare Solutions © 2013
  • 9. Coors’ Med Auxilium™ Wins! Northwest Medical Center • Developed a strategic Master Plan that ensured "vested constituencies" • Developed a 5 year Physician recruitment plan (successfully recruited 23 physicians with one year) • Increased Patient satisfaction from 4th quartile to 1st quartile and maintained that quartile for years until company was sold • Increased admissions by 14% Open Heart Surgeries 72% O/P Surgeries 30% Cardiac Cath 58% 9Coors Healthcare Solutions © 2013
  • 10. Coors’ Med Auxilium™ Wins! Gateway Regional Medical Center • Developed a 5 year Master plan that charted the hospitals course for becoming Surgical and cardiac based hospital verses Psychiatric • Grew cardiac business 60% in 2012 opening hospital's first cardiac cath lab in 2011 • Established robotic surgery program (daVinci) First year did over 140 robotic surgeries • Increased Physician satisfaction from 34% very satisfied in 2011 to 54% very satisfied in 2012 • Developed a Geriatric Hospitalist program decreased readmissions by 20% in 4 months • Successfully recruited 22 physicians as part of the succession plan without cannibalizing existing medical staff. 10Coors Healthcare Solutions © 2013