Business buyers are increasingly behaving like consumers as workplace demographics change B2B companies are having success with social media - it works. 70% of International Marketing Survey respondents haven't yet made a commitment to social media - the window of opportunity is now!

1. Industrial Social Media Marketing:
Using Technology to Generate
B2B Leads
A CoreElement Industry Insight
Core-Element-Marketing.com

2. Contents
1
1. B2B Social Media Commitment
2. What Platform Should I Use?
3. The SEO Advantage
4. Managing Social Media
5. Tracking Your Results
6. Moving Forward

3. B2B Social Media Commitment: Staffing
30%
About
*
2
reported making a real commitment to social
media from a staffing perspective by using
full-time staff, an external firm or a freelancer /
subcontractor.
How is your company managing your social media program?
Committed to Social Media
* Industrial Marketing 2014: International Survey of Manufacturers

4. Introduction: B2B and Social Media Marketing
3
Put yourself
out there
now
Many manufacturers are slow to adopt
social media.
This presents an opportunity for
industrial manufacturers to get ahead
of their competition.

5. Introduction: B2B and Social Media Marketing
4
Rule #1:
Content is King
If you have content,
put it out there.
If you don’t have
content, get content
and put it out there.

6. What Platform Should I Use? LinkedIn & Twitter
5
Master your LinkedIn and
Twitter efforts first. They are
the most fertile ground for B2B
marketing.

7. What Platform Should I Use? LinkedIn
6
• Share links that you find interesting.
• Join and utilize groups.
• Find a conversation where you can
add value.
• Offer a product or service that can
solve a problem that’s being discussed.
• Share great content: a blog post or a
white paper.

8. What Platform Should I Use? Twitter
7
What will 140 characters get you?
Alot.
The same social media platform
that helps spread celebrity gossip
and start political revolutions
is useful in marketing drywall
screws, ball valves or any
industrial product.

9. What Platform Should I Use? Twitter
8
Many industrial manufacturers
believe Twitter (or social media in
general) just isn’t for them.
A Simple Test:
Do a search on Twitter using a
common product term in your
industry. If you’re not on Twitter,
you’re falling behind all the
competitors who appear.

10. What Platform Should I Use? YouTube
9
YouTube proves to be an
industrial marketer’s desired
destination for all video content.
A recent Forbes article estimates
over half of senior executives are
using and sharing online video.

11. What Platform Should I Use? Facebook
10
Industrial marketers should not
ignore Facebook. But be sure to
master LinkedIn and Twitter first.

12. What Platform Should I Use? Google+
11
Google+ offers search engine
optimization (“SEO”) benefits to
members who post content to
the social network.
It is widely believed that
Google+ content receives
priority in search rankings.

13. The SEO Advantage: 4 Principles
12
Quality Content
1
The goal is to grow your audience.
You will build relevance and gain
trust by publishing fresh, highquality, up-to-date content, blog
posts and white papers.
Your SEO rankings will increase
as your audience grows.

14. The SEO Advantage: 4 Principles
13
Shared Content
2
Promote articles, press releases
and news via social media. Write
a blog. Tweet about it. Post it on
Facebook, LinkedIn and Google+.
Yes, these activities apply to
industrial manufacturers, too.

15. The SEO Advantage: 4 Principles
14
The 80/20 rule
3
Your content should include 80%
from relevant industry sources,
and 20% about your specific
products or services.

16. The SEO Advantage: 4 Principles
15
Consistent Interaction
4
Engage your followers. Contribute
to conversations. Encourage
sharing, liking, retweeting of
content - and do the same for
those you follow. Referrals, shares
and retweets will help leverage
your content for greater visibility in
searches.

17. Management
16
Marketers can use web-based applications to help manage
multiple Twitter accounts
• Manage and track followers
• Respond to tweets across
several accounts
• Post content with a mere
click or two of the mouse
•
Post recurring content on a
regular schedule, around
the clock, by uploading a
single file

18. Tracking Your Results
17
B2B marketers should use common
metrics, as well as develop custom
dashboards, for analytics that are
important to them.

19. Moving Forward
18
“We haven’t
needed it before,
why do we need
it now?”
It would be foolish for companies to
continue with the mindset that social
should take a backseat.
Now is the perfect time to develop a
social media marketing strategy, while
you can still gain an advantage on your
competition.

20. 19
Marketing Strategy & Planning
CRM Implementation & Administration
Marketing Automation
Lead Generation / In-bound Marketing
Industrial marketing programs that
leverage the power and intelligence of the
internet for manufacturers.
Content Creation
Social Media
Website Design
Search Optimization
Email Marketing Campaigns
Tracking: Statistics & Analysis
GET MORE INFORMATION

21. Current Industry Insight Library:
US Manufacturing Snapshot:
Q4 2013
Social Media Marketing
Building a Better Website
Marketing Automation:
A How-to Guide
US Manufacturing Snapshot:
Q3 2013
Lead Generation and Marketing Automation
Bridging the Generation Gap
Onshoring:
Manufacturing Jobs Return to the U.S.
Hydraulic Fracturing
Visit Core-Element-Marketing.com
for the full Industry Insight on
Using Technology to Generate B2B Leads.
Behavioral Marketing by Industrial Companies
Call: 216-400-8201
Cleveland, OH USA 44119
ken@core-el.com
© Copyright 2014. All rights reserved.