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Importance of infulencers

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Importance of infulencers

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The second element of the assignment is to consider the importance of influencers to penetrate a new market and how they can assist a company get traction by utilising their power.

The second element of the assignment is to consider the importance of influencers to penetrate a new market and how they can assist a company get traction by utilising their power.

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Importance of infulencers

  1. 1. importance of influencers Influence marketing is a key marketing style that focuses on using influential people to share a brand’s message with their chosen audience. Influencer marketing is beneficial to businesses because it arguably creates more meaningful engagement than traditional advertising. Influencers have a very trusted voices. They are real and appear unbiased. Come on, let’s get started.Visit www.corkscrew.io for more Confidence in leadership
  2. 2. Influencer marketing is not new so why the big interest now? There is nothing new and unique about the concept of influencer marketing, it’s built purely on the foundation of word of mouth. It’s current interest is just more relevant in a world of interconnectivity through the birth of the internet and social media.
  3. 3. push marketingTraditional marketing was all about pushing advertising to customers. If you could shout loud enough you could convince the audience to buy, but in a crowded market this is no longer working! No longer effective
  4. 4. Traditional mass marketing has been replaced with the arrival of tribe mentality. Using the internet to connect with like minded individuals and influencers to spread your message. Connect through tribes1 Finding your brands tribe A company should be looking for those tribe leaders who are influential within their community, to look for those who have a shared vision/mission and connect with them in a mutually beneficial capacity to share your content to their tribe.
  5. 5. Find tribe leaders It’s not vital to find those that are aligned with your brands vision and connect with them in a way they understand. They will then share your story with their community. Connect with likeminded
  6. 6. To enable a brand to increase it’s authority in it’s industry or sector. IMPROVE BRAND ADVOCACY 1 To reach a wider audience of engaged and likeminded customers with a brand. Expand brand awareness 2 Enable a company to reach a newly identified target audience, especially beneficial for startup with new product/. Reach new targeted audiences 3 Why brands use influencers in business. Companies are understanding the importance of storytelling for marketing and customer retention. Customers no longer just want to purchase a good or service on cost/quality, but now also on the vision and story behind the business and individuals involved with running it. People trust people, so having someone within your community endorse a company will increase conversions. Improve sales conversions 4
  7. 7. 92% of the world trusts peers above all other advertising.1 419million people actively block web adverts. 2 83% of buyers prefer 3rd party opinions when evaluating vendors .3 Why brands use influencers in business. Companies are understanding the importance of storytelling for marketing and customer retention. Customers no longer just want to purchase a good or service on cost/quality, but now also on the vision and story behind the business and individuals involved with running it. 65% of brands now run influencer marketing campaigns. 4
  8. 8. Finding the right influencer for your brand will be the key to your success. It’s about finding an individual that shares your passion and vision and has an engaged and active community. Connect: Who are the key influencers You’ll need to create content that not only resonates with your influencer, but also with their community. You can create blogs, social posts or presentations that they can give on your behalf. Provide the content for them to share. Create: it’s vital to develop authentic content You’ll need to look at all the relevant channels to amplify the content shared by your influencer. You can use your own offline and online channels and advise your influencer to do the same for maximum impact. Amplify: Utilize the relevant mediums to boost exposure components of a successful influencer campaign There are three main components to a successful influencer marketing campaign. By following these three critical steps you will be able to develop a campaign that has maximum impact and success for your brand.
  9. 9. Who are your brands influencers? Influencer marketing
  10. 10. 2. Magic middle tier Community leaders & bloggers What does an influencer look like? There are three main tiers of influencers. Most influencer marketing programs will engage with individuals in all three tears, however, it may be that within the startup community it is easier to engage with the 2nd and 3rd tier due to financial constraints. The three tier influencers 3. Micro or mini influencers Fans & local experts 1. Macro or celebrity tier Journalists & celebreties
  11. 11. Instagram users with less than 1000 followers have 8% engagement, compared to 2.7% for 10,000 . Better engagement rates 1 Those following micro influencers are more likely to share the interests of the micro influencer.. More targeted followers 2 Some celebrities can command up to $75,000 for one post, a micro influencer will do for far reduced rate, or even free. Micro are more affordable 3 The magnificent micro influencers. The celebrity influencers bring great rewards, but at great costs. For most startups engaging with the top tier is not a feasible option, however, there are a lot of benefits of engaging with the micro-influencer or those that have followers of between 1000 > 10000 followers. These influencers have higher engagement and are more accessible. With Social Media algorithms looking for real and unsponsored posts, it’s all about authenticity.. They are more authentic 4
  12. 12. What type of content should you create for success. Influencer marketing
  13. 13. …or it’s staff!
  14. 14. How can I amplify for maximum exposure to the community? Influencer marketing
  15. 15. 2. create Develop engaging content CHALLENGE two | influencer marketing The second challenge of the Corkscrew Innovation Experienceship is to develop an influencer strategy for a local startup. Understand the core message of the startup and find the most relevant influencers and advise on how to connect and grow. Begin! Influencer marketing 3. amplify Distribute through channels 1. connect Identify key influencers
  16. 16. Key resources for influencer marketing We’ve collected some of the most up to date material and info on influencer marketing that you can download and access to assist in your understanding of the key aspects of creating successful campaigns.
  17. 17. Research and understand your clients current target audience. Understand current target audience 1 Look at where and how the client shares their story to the chosen audience (include what platforms they use). Analyze current messaging 2 Research and suggest key influencers in the new market and highlight the reasons for your choice. Identify new country specific influencers 3 Key steps in project. Over the course of the assignments there will be some key milestones to complete to hand back a successful project to the client. You will need to connect directly with your client to arrange the initial meeting and understand key communication over the course of the project, and also to arrange a convenient time to present back your suggestions. Suggest how the client can adapt their tone/type of messaging to connect more effectively with the new audience.. Suggest messaging tweaks for new target 4
  18. 18. www.corkscrew.io Let’s Get Started!

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