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Stockholm stad welcome to corkscrew january 2019

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Stockholm stad welcome to corkscrew january 2019

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A welcome presentation to Stockholm Stad students on the upcoming project in International Marketing | Storytelling and Influencers Strategy for brands

A welcome presentation to Stockholm Stad students on the upcoming project in International Marketing | Storytelling and Influencers Strategy for brands

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Stockholm stad welcome to corkscrew january 2019

  1. 1. Welcome to corkscrew! Welcome to the program. Let’s get you set up and ready to face the next four weeks of your life, including who, what, why and where, and any other questions you might have. Come on, let’s get started.Visit www.corkscrew.io for more
  2. 2. “We create environments that develop your creative problem solving, initiative & leadership skills through the process of business start-up.” #corkscrewthinking Welcome to corkscrew
  3. 3. Corkscrew thinking was coined by Winston Churchill to describe creative problem solvers
  4. 4. What is corkscrew thinking? Corkscrew Thinking can be thought of as three distinct skills, each with their own applications and uses. Each takes a great deal of time, effort and experience to acquire but are also the most rarest and desirable skills to have. Creative Problem Solving Creative problem solving is about looking at the world with curiosity and finding innovate, useful and original solutions to all manor of problems. Confidence in leadership Without the natural leaders pf the world we would never achieve lasting change or have the courage to deal with the difficult challenges that face us. Initiative & Self learning Showing initiative and taking responsibility for one’s own actions and self-development is an important part of progressing as an individual.
  5. 5. Used his computing and technical knowledge to break the German code. Time and resources given to Turing led to world of computing. Alan turing Broke Enigma Code The original corkscrew thinkers Winston Churchill understood the importance of looking at non-linear thinking. The way the Allies and Nazis were educated would always lead to stalemate, they needed to think outside the box. Author of 007, James Bond, Flemming also played an important role in the Second World War. Ian flemming James Bond Author With Ewan Montagu, Cholmondeley was the brains behind Operation Mincemeat, a true Trojan Horse story. Charles cholmondeley Operation Mincemeat Ewan montagu Operation Mincemeat A creative mind that worked with Cholmondeley on Operation Mincemeat, one of the most famous operations in WW2.
  6. 6. Brian Chesky, Joe Gebbia and Nathan Blecharczyk changed the way we look at vacation accommodation forever. Airbnb Changed Accommodation Todays corkscrew thinkers Today’s Corkscrew Thinkers aren’t your Admirals or Strategic Officers, they’re you’re entrepreneurs and Intrapreneaurs. Those looking to make changes and do things differently. Travis Kalanick and Garrett Camp wanted to compete with the taxi monopoly in cities by blending tech and travel. Uber Rethought The Taxi Love him or loathe him, there is no denying that Jobs reimagined how computers are viewed, making design his focus. Steve jobs Made Computing Beautiful Toms shoes Social Companies Work Founder of Toms Shoes Blake Mycoskie showed how you could make a profitable business and have a positive social impact.
  7. 7. You’re part of the Corkscrew community now! We’re lucky to have quite a tight knit community at Corkscrew, full of enthusiastic, bright and like-minded people from all over the world, learning and supporting each other – not to mention grabbing some beers on the weekend!
  8. 8. International Marketing Storytelling and Influencer Strategy FOR BRANDS International Marketing is becoming a much easier prospect for large and small businesses a like. With the increasing use of digital marketing and the rise of the influencer it’s becoming easier for businesses to extend their marketing efforts for decreasing costs. This assignment will aim to test your knowledge of both. Come on, let’s get started.Visit www.corkscrew.io for more Confidence in leadership
  9. 9. Research and understand your clients current target audience. Understand current target audience 1 Look at where and how the client shares their story to the chosen audience (include what platforms they use). Analyze current messaging 2 Research and suggest key influencers in the new market and highlight the reasons for your choice. Identify new country specific influencers 3 Key steps in project. Over the course of the assignments there will be some key milestones to complete to hand back a successful project to the client. You will need to connect directly with your client to arrange the initial meeting and understand key communication over the course of the project, and also to arrange a convenient time to present back your suggestions. Suggest how the client can adapt their tone/type of messaging to connect more effectively with the new audience.. Suggest messaging tweaks for new target 4
  10. 10. www.cork-screw.org Let’s get started!

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