13. How to Get Reviews Requesting a recommendation on your invoice is OK, but requests made in person are more likely to be acted upon. When making a recommendation request, be sure to suggest a specific site or network. Show your appreciation. Keep it real. You will inevitably begin receiving solicitations from services offering to ghostwrite positive reviews for cash. Avoid these like the plague!
14. Citation Feeds Google mines parallel platforms for content and reviews to populate Goggle Places profiles Citations are a permanent part of your profile. Own your adjacent profiles, don’t let them own you. Be sure your business listing in replicated on Yelp, Bing Business Portal, and Yahoo Local Listing. Also list on Yellowpages.com, Citysearch, Insider Pages and Super Pages. Check Whitespark search to ID the best local citation feeds for your business. Great list here, too.
15. Google Boost New advertising platform for small businesses. Combines very basic Google AdWords functions with ads within Google Maps Prominent Blue Pin effect Basic analytics, flexible budgeting Worth investigating for your consumer business
16. Fog the Mirror! Keep an eye on your listing and those of your key competitors. Be on the lookout for new services and discontinued programs. Don’t be afraid to experiment. Use good ‘ol boy analytics - ask your customers “How did you find me?” Get serious about mobile search!